• Managing a multi-million dollar portfolio of 180 customers.• Following and maintaining a route plan covering the northern region, calling on customers on a cyclical basis to build and grow relationships.• Managing and updating customer data through Salesforce CRM.• Identifying and understanding customer needs and suggesting appropriate solutions; ensuring that these are aligned with Opal’s capabilities and strategy.• Liaising with appropriate cross-functional team members to share information on customer accounts, find resolutions to queries and issues and manage customer expectations.

• Managed a multi-million dollar portfolio of 15 key accounts.• Conducted quarterly BRAD reviews with key decision makers of accounts; communicating Opal’s performance over the period, discussing issues and closing out outstanding actions.• Analysing and articulating industry trends using data from sales performance, customer orders and customer feedback to provide accurate forecasting information.• Participating in weekly sales meetings and preparing monthly reports on sales results.

• Transitioned back into the ASM role upon return from Victoria for family reasons.• Developed sales plans to achieve set sales budgets and grow market share.• Conducted six-monthly business reviews with top 20 customers.• Managed and developed a sales team of merchandisers; 13 direct reports.• Managed 7-day, 52-week merchandiser rosters.• Co-ordinated and ran merchandiser sales meetings.• Participated in monthly sales meetings and provided weekly and monthly sales reports to the Regional Sales Manager.• Implementation of activation, new product launches, ranging, and merchandising compliance.• Ensured promotions and sales initiatives were executed effectively.

• Account management of Eudunda and Fisher accounts in general trade.• Built and maintained strong relationships with bakery specialists in key accounts.• Worked closely with the national management team and key internal stakeholders to deliver organisational KPIs.• Coached and developed ASMs, ensuring best-in-class representation in the bakery category; five regional and seven metro direct reports across SA and VIC.• Managed ASM call cycle plans and conducted performance reviews.• Led direct reports to success in company service awards.• Co-ordinated and ran weekly sales meetings and quarterly cycle meetings.• Lead the national team rollout of the iPad for the newly introduced ordering platform.• Responsible for year-on-year revenue growth.

Role responsibilities as above.

• Effectively merchandised GW products as directed by Area Sales Manage (ASM).• Maintained company layouts as directed by the ASM. • Communicated information to store staff where required. • Maintained off location displays as per ASM instructions and negotiated additional displays.• Recorded and maintained customer data. • Managed waste as per organisational requirements. • Counted returns as required.