Holly Appleton Email & Phone Number

Chattanooga, Tn, Us

Cleveland, Tennessee, United States

Develop and execute comprehensive marketing plans and campaigns that integrate diverse communication strategies across traditional and modern media channels. Oversee multi-channel marketing endeavors spanning print, broadcast, web, email, social networks, mobile, and video.Establish marketing objectives and the assessment of communication effectiveness. (This involves using both qualitative and quantitative metrics, conducting testing, data collection, and analysis with tools like Google Analytics.) Evaluate the impact of online efforts and inform future resource allocation for marketing, public relations, and social networking initiatives.Collaborate with the Admissions and Enrollment Management teams to devise innovative marketing strategies that elevate the college's visibility and bolster recruitment effortsCollaborate with other college departments for various marketing projects, event advertisements (including both credit and non-credit programs), and maintain a comprehensive marketing toolkit.Ensure consistent use of the college's stylistic elements and brand identity across all communication channels.Manage relationships with external vendors and contractors for advertising, publications, and direct mail. Craft strategies and policies for effective new media communication, emphasizing relationship-building between the college and key audiences.Maintain the Communications Department's marketing, advertising, travel and operational budgets.

Cleveland, Tennessee, United States

Strategically plan and execute various communication initiatives. Manage project timelines, budgets, and cross-functional teams, including graphic designers, content creators, social media coordinators and communications assistant.Collaborate with college leadership to develop communication strategies, create and disseminate messaging, and maintain media relationships. Assess project performance, ensuring that communication efforts align with the college's goals.Engage in public relations tasks, cultivating relationships with media outlets, preparing press releases, and serving as a spokesperson when needed.

Cleveland, Tennessee, United States

Represent Cleveland State Community College throughout its five-county service area and serve as a liaison between the college and its alumni, civic organizations, governmental, educational and industry partners.Enhance existing and build new partnerships with community organizations throughout CSCC’s five-county service area.Work with the Director of Marketing and Communications to identify key events and activities in which CSCC should be involved.Organize a college speakers bureau featuring CSCC faculty/students/administrators as guest speakers at various civic clubs and industry partner workplaces throughout the year.Represent and promote CSCC to external stakeholders and share leads for potential industry partners, alumni and educational partners with the respective college representatives.Coordinate campus representation at civic functions and related meetings.Establish and staff the CSCC Community Outreach Team comprised of faculty/staff representatives of the five-county service area and who serve as a vetting mechanism for community events and activities for the college.Establish and maintain relationships with media throughout the five-county service area focusing on lifestyle and educational publications and websites. Develop and present story ideas about the College, students, faculty, and staff.

Cleveland, Tennessee

Develop and communicate relevant news articles and public service announcements about campus programs and events to the general public in a timely manner. Develop and communicate human interest / feature articles about the personal and professional accomplishments of CSCC faculty, staff, students and alumni to all forms of media in a timely manner. (Average approximately 175-250 articles annually) Insure necessary copy writing and copy editing of promotional materials, publications, advertisements, newsletters, website, etc. Establish relationships with all media (print, radio, television) that covers the five-county service area. Cultivate online dialogue with students through the College's social media outlets to gain insight through user-generated content and responsive feedback in real-time. Also includes social media monitoring and community management.Acquire and submit all digital photography for media releases. Prepare digital images for media specifications. Serve as the voice of Cleveland State on Mix 104.1 radio station twice a week providing a "Cleveland State Update" of upcoming events/activities/programs on the CSCC campus.Develop and implement internal public information initiatives. Write speeches for the President as needed for upcoming events, receptions, commencement, etc.Host press conferences to generate positive publicity for the college on special occasions.Implement and assist with casting calls and photo shoots for various campaigns involving students.Communicate relevant information about campus programs and events to faculty, staff, former employees, alumni and community members through various newsletters. Generate positive publicity for the college by submitting human interest and news releases about CSCC to the Community College Newsletter Editor with the Tennessee Board of Regents.

Cleveland, Tn

Taught Business Writing course for business majors. This course helps individuals enhance their writing skills for professional and corporate communication. This course covers fundamental writing skills such as grammar, punctuation, and sentence structure, while also emphasizing the unique demands of business communication. The course typically explores various forms of business writing, including emails, reports, proposals, memos, and formal letters. It provides guidance on proper formatting, tone, and style for each type of document. Additionally, participants are taught editing and proofreading techniques to eliminate errors and enhance clarity.

Initiate and coordinate recruitment activities targeting high school students in the college's five-county service area. Coordinate management of a prospective student database and communication with prospective students, including direct mail, phone and other electronic contact and follow-up with inquiries and prospects. Develop and implement special events / activities at the college that will assist in recruitment and enrollment development. Assist with other college-sponsored events to ensure availability of recruitment services. Counsel prospective students regarding the enrollment process, college programs and services and admissions requirements. Coordinate and conduct detailed information sessions and tours for groups and individuals visiting the college. Compile and report data relevant to institutional needs, enrollment and recruitment activities and evaluation of services. Supervise clerical staff, admissions recruiters and student workers. Coordinate training for college faculty and staff involved in recruiting activities to ensure quality delivery of service and consistency of message presented.Work with the Marketing and Public Information Department to develop recruitment materials appropriate for all audiences including high school student, non-traditional adult students and students from diverse ethnic backgrounds. Host luncheons and ACT workshops for local guidance counselors, as well as various college information sessions for parents and students at local high schools throughout the CSCC service area.Assist with New Student Advising and Registration Program each semester.Create and implement a more personalized communication flow from the college to prospective students. Write copy for all recruitment brochures, including viewbook, enrollment guide, academic department program flyers, etc.

Cleveland, Tn

Taught a developmental writing course which serves as a bridge between high school and college-level writing, offering a supportive environment for skill development. This course is designed to enhance students' writing skills, particularly for those who lack proficiency in academic writing. The course covers essential elements such as grammar, punctuation, and sentence structure. It progresses to teaching paragraph and essay structure, critical thinking, and research skills. Revision and editing techniques are emphasized to improve clarity and coherence. Students also work on expanding vocabulary and developing their unique writing style.

Extensive travel to high schools and community colleges throughout east Tennessee recruiting students to TTU. Office responsibilities included maintenance of a record system of high school and college visits, interviewing prospective students and their families visiting the campus and continuing to provide support to those students through follow-up correspondence. Evaluating east Tennessee scholarship applicants and awarding scholarships based on academic performance. African-American College and Career Enrichment Camp Coordinator (ACE Camp): Planned and coordinated an itinerary for African-American students to visit our campus for one week while implementing career choice opportunities. Student Admissions Representative Sponsor: Recruited, trained and supervised student admissions representatives who represented the Admission's office by giving tours to prospective students and their families and helping with special events on campus.

Master Of Arts (M.A.), Instructional Leadership

Bachelor Of Science (Bs), English-Journalism; Minor In Public Relations And Interdisciplinary Minor In History

Activities and Societies: Society of Collegiate Journalists (Received Certificate of Merit); Mortar Board Honor Society; Sigma Tau Delta.

Associate Of Science (A.S.), General Transfer

Activities and Societies: Students Host Organization President; Student Senate, (Voted Most Outstanding Senator), Who's Who Among American.

(Additional Graduate Coursework After M.A.)