Holly Auer Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Lead the daily operations and long-term planning initiatives for Penn Medicine's Communications department, managing a staff of communications professionals, including a team of press officers, publications and digital communications editors.Oversaw redesigns of all Penn Medicine internal publications to encompass all corners of our growing health system, as well as the Perelman School of Medicine's alumni magazine, and reconceptualized communications materials for the Penn Medicine Board of Trustees and the Communications department's annual media report. Led innovative organic social media campaigns with broad reach, deploying infographics, videos, and other custom content.Generated thousands of national and international media placements for Penn Medicine-developed therapy (CTL019/Kymriah) which became the world's first cancer gene therapy -- from publicity for successful results of first clinical trial to regulatory and pharmaceutical industry partnership milestones and through FDA approval.Conceptualized and led a multifaceted communications campaign throughout the 2014/2015 academic year to showcase the 250th birthday of the nation’s first medical school, the Perelman School of Medicine at the University of Pennsylvania. This effort was anchored by the publication "To Spread the Light of Knowledge: 250 Years of the Nation’s First Medical School," a commemorative book of nearly 200 pages featuring a fully illustrated, narrative tour through the PSOM’s rich history, and companion website (http://www.med.upenn.edu/psom250). Provide expert crisis communications counsel, planning and execution on topics including infectious disease outbreaks, legal issues, and high-profile patient care cases.Collaborate with leaders of Marketing, Development, and Government Relations to cross-promote institutional priorities and showcase Penn Medicine work to patient, philanthropic and government audiences.

Philadelphia, Pa, Us

Improved processes for content production, medical meetings PR efforts, performance reporting, and led production of Penn Medicine’s annual community benefits report, “Simply Because.” Managed, edited, and developed content for Penn Medicine’s News Blog, and executed portfolio of national and local media efforts for the Abramson Cancer Center and PR for health system’s patient safety and health care quality initiatives.

Philadelphia, Pa, Us

Pitched and placed thousands of regional, national and international stories on issues pertaining to research and clinical care in cancer, emergency medicine, trauma/injury, infectious disease, medical ethics, and other topics. Marquee placements include The New York Times, USA Today, the Washington Post, the Los Angeles Times, cover stories in Forbes, Time, Popular Science, People, BusinessWeek, and women's magazines of all kinds, network TV spots on the CBS Evening News, ABC World News Tonight, the NBC Nightly News, the TODAY Show, Good Morning America, the CBS Early Show. Also oversaw production of long-form, award-winning documentary film features on CNN, the National Geographic Channel, and the Discovery Health Channel.Spearheaded media campaigns for marquee research initiatives such as a Penn Medicine team’s demonstration of the first successful use of gene therapy to treat cancer, which led to 800+ media placements in one week and helped to secure more than $10 million in philanthropic gifts to support the research.Wrote press releases, blog posts, health system reports and other successful strategic communications materials targeting media, patient, government, and philanthropic audiences, including award-winning collateral for the opening of the $302 million Perelman Center for Advanced Medicine and the $140 million Roberts Proton Therapy Center, the world’s most comprehensive radiation oncology facility.Received the 2010 Association of American Medical Colleges’ Award of Excellence for Public Relations and won silver and bronze medals from the Council for Advancement and Support of Education (CASE) for Media Relations in 2011, and won multiple Public Relations Society of America (Philadelphia chapter) awards for brochures and feature stories.Active participant in hospital and health system-wide activities, serving as member of the Hospital of the University of Pennsylvania Ethics Committee and Patient- and Family-Centered Care Steering Committee.

New York, Ny, Us

Wrote service pieces on women’s health topics and articles on the intersection of health and national policy, including stem cell research and insurance coverage for psychiatric care.

Charleston, South Carolina, Us

Health Reporter (August 2004 to September 2007)Covered health issues, biomedical research and clinical care innovations at the Medical University of South Carolina and three other hospital systems. Worked closely with academic medical clinicians and leaders, grant-making foundations, and community organizers to identify and cover underpublicized issues relating to vulnerable populations including women, children, minorities and low-income families. Emphasized service-driven medical journalism, from best practices in cardiac care to clinical trial participation. Created and authored The Daily Meds, the paper’s health blog. Named South Carolina’s best beat reporter and feature writer by the South Carolina Press Association in 2006, and won other statewide awards for high-impact reporting on medical issues, including a 2006 Children’s Voice Award from Voices for South Carolina’s ChildrenINK Editor (October 2005 to September 2007)Edited national-award-winning weekly features section for teen readers and managed staff of 20 high school student contributors, providing expert journalism training and mentorship. Boosted section’s content with timely service stories on topics from college prep to teen health issues.

Buffalo, Ny, Us

City Desk Reporter (January 2002 to May 2004)Wrote front-page stories about health, children, families, senior citizens and higher education as part of an enterprise team. Highlights included a series on Western New York’s role as a historical epicenter in the national abortion controversy, a narrative series on a local college student who abandoned her newborn baby in a campus dumpster, and ongoing coverage of how Western New York’s hospital closures and other healthcare economics issues impacted patients Received a Society of American Business Editors and Writers “Best in Business” Award for team coverage of white collar crime within telecom giant Adelphia, and an honorable mention in the Associated Press Sports Editors investigative journalism competition, for coverage of a St. Bonaventure University basketball recruiting scandal.Frequently contributed food and lifestyle trend stories and book reviews to the features section.City Desk Intern (Summer 2001)Wrote more than 65 bylined stories as a general assignment reporter.

Fact-checked stories on health, fitness and nutrition for the nation’s largest circulation health magazine. Researched and wrote medical and nutrition front-of-the-book pieces and reported feature stories.Served as Editor in Chief of Rodale Inc.’s summer intern publication, InternView. Managed a staff of 45 other interns and coordinated stories, photographs and design.

Wrote enterprise stories on politics, health, education and finance for Scripps Howard’s national news wire. Stories printed in papers including the San Francisco Chronicle, the Cleveland Plain Dealer, the Detroit News, the Dallas Morning News, the Rocky Mountain News and the Ventura County Star

Mbe, Bioethics

Bs, Magazine Journalism

Education record