Holly Buggins-Eaves

Holly Buggins-Eaves Email and Phone Number

Senior Strategic Marketing Manager at Canterbury City Council @ Canterbury City Council
canterbury, kent, united kingdom
Holly Buggins-Eaves's Location
Canterbury, England, United Kingdom, United Kingdom
About Holly Buggins-Eaves

Experienced Marketing Manager with a demonstrated history of working within a broad range of industries including the public sector, tourism, retail and finance. Qualified with an MSc in Marketing (Merit), accredited by the Chartered Institute of Marketing.

Holly Buggins-Eaves's Current Company Details
Canterbury City Council

Canterbury City Council

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Senior Strategic Marketing Manager at Canterbury City Council
canterbury, kent, united kingdom
Employees:
339
Holly Buggins-Eaves Work Experience Details
  • Canterbury City Council
    Senior Strategic Marketing Manager
    Canterbury City Council Feb 2022 - Present
    Kent, England, United Kingdom
    Manages the council’s marketing activities and leads a team of Graphic Designers and Media and Marketing Officers. Ensures our communications are strategic, driven by the Corporate Plan, research and drive real measurable results.
  • Canterbury City Council
    Marketing And Audience Development Manager
    Canterbury City Council Jul 2018 - Feb 2022
    ● Design and deliver the marketing strategies for the Commercial & Cultural Development service.● Apply customer insight to contribute to the planning of programming and commercial functions in order to create sustainable audiences.● Oversee the management and maintenance of the multiple websites and digital marketing activities for numerous venues and events, in accordance with the overall strategic objectives of the service.
  • Canterbury City Council
    Marketing And Audience Development Officer
    Canterbury City Council Mar 2018 - Jul 2018
    ● Supporting the implementation of the marketing strategy and audience development plan.●Providing an excellent marketing service that supports the delivery of the Museums andGalleries service targets and corporate objectives.● Maximising effective partnerships with colleagues in the local, regional and national heritage and cultural industries.● Develop and input content for The Beaney and Canterbury Museums and Galleries websites, ensuring consistency of brand… Show more ● Supporting the implementation of the marketing strategy and audience development plan.●Providing an excellent marketing service that supports the delivery of the Museums andGalleries service targets and corporate objectives.● Maximising effective partnerships with colleagues in the local, regional and national heritage and cultural industries.● Develop and input content for The Beaney and Canterbury Museums and Galleries websites, ensuring consistency of brand application.● Development of online engagement through Social Media, building a community of support that translates into increased footfall. Show less
  • Mcarthurglen Group
    Marketing Executive
    Mcarthurglen Group Nov 2014 - Mar 2018
    Ashford Designer Outlet
    ● In conjunction with the Marketing Manager and third parties, develop and deliver an integrated marketing and communication strategy, utilising multi-media and marketing channels including PR, TV, national and local press, radio, events, outdoor and digital .● Manage the Centre's tourism strategy and local tourism budget.● Responsible for managing the companies’ charity partnerships. Key achievements including raising over £50,000 for local charity ‘The Pilgrim’s Hospices’ in 2016… Show more ● In conjunction with the Marketing Manager and third parties, develop and deliver an integrated marketing and communication strategy, utilising multi-media and marketing channels including PR, TV, national and local press, radio, events, outdoor and digital .● Manage the Centre's tourism strategy and local tourism budget.● Responsible for managing the companies’ charity partnerships. Key achievements including raising over £50,000 for local charity ‘The Pilgrim’s Hospices’ in 2016 through developing and hosting numerous fundraising initiatives. ● Responsible for web content, including checking functionality of links, ensuring copy adheres to the Digital Style Guide and Tone of Voice guidelines.● Manage the company’s profiles on social media channels. ● Brief designers, printers, promotional staff as required. ● Assist in the creation of quarterly stakeholder presentations. ● Collate research conducted by the Head Office marketing team and local agencies to ensure local marketing intelligence in order to facilitate data driven decision making. ● Conduct return on investment analysis and provide marketing reports as required to inform decision making. ● Coordinate Centre events and promotions in line with regional objectives and ensuring a balanced calendar of activities in accordance with footfall phasing of the centre .● Assist in coordinating agreed sales and marketing activity for the centre including, tenant liaison, internal centre communication.● Collate and process marketing financial admin to assist in monitoring and reporting on centre marketing budgets to ensure expenditure meets targets.● Liaise with Customer Service teams to ensure effective communication and implementation of relevant marketing activities. ● Undertake the role of Centre Duty Management on rota basis, including responsibility for the Health & Safety of customers and staff, and smooth running of operations; with support from contract staff and customer service. Show less
  • Visit Kent
    Travel Trade Manager
    Visit Kent Jul 2013 - Oct 2014
    ● Managing an award winning travel trade programme of activities, in both domestic and overseas markets. ● Key account management for large clients in the UK and Europe.● Developing new business, including presenting to and product training for potential clients.● Researching, compiling and hosting trade familiarisation visits.● Coordinating and attending networking events and trade exhibitions with key partners. ● Development of Group Travel Guide.● Management of travel… Show more ● Managing an award winning travel trade programme of activities, in both domestic and overseas markets. ● Key account management for large clients in the UK and Europe.● Developing new business, including presenting to and product training for potential clients.● Researching, compiling and hosting trade familiarisation visits.● Coordinating and attending networking events and trade exhibitions with key partners. ● Development of Group Travel Guide.● Management of travel trade database and enewsletter program. Show less
  • Visit Kent
    Senior Marketing Executive
    Visit Kent Dec 2012 - Jun 2013
    ● Managing a team of up to five marketing support staff at any one time, including assistants and interns ● Managing and executing digital marketing programme for travel trade activity (including travel trade website and e-newsletters) ● Involvement in all aspects of consumer campaign delivery including assisting in briefing agencies, printers, fulfilment houses, partner recruitment/liaison and media/image selection and results monitoring● Assisting the Marketing Manager in the… Show more ● Managing a team of up to five marketing support staff at any one time, including assistants and interns ● Managing and executing digital marketing programme for travel trade activity (including travel trade website and e-newsletters) ● Involvement in all aspects of consumer campaign delivery including assisting in briefing agencies, printers, fulfilment houses, partner recruitment/liaison and media/image selection and results monitoring● Assisting the Marketing Manager in the delivery of an integrated marketing programme featuring regular campaigns, through multi-media and marketing channels, with third parties. ● Supporting business development, tender applications and company investor events. ● Ensuring all literature conforms to company brand guidelines and approved by all relevant parties. ● Coordinating the production of annual Visit Kent Magazine and seasonal e-editions. ● Contributing to the marketing plan development as part of the marketing team. ● Production of end of campaign analysis and reports.● Developing positive working relationships with key marketing partners both in and outside of Kent and negotiate campaign specific arrangements as needed. Show less
  • Visit Kent
    Marketing Coordinator
    Visit Kent May 2012 - Nov 2012
    • Delegating activity to the marketing support team • Primary digital marketing contact for stakeholders, for both business and consumer websites • Maintaining company website, creation of pages and continually ensuring content is relevant and up to date • Writing and distributing investor weekly bulletin • Aiding market plan delivery • Supporting company event activity • Managing print and designer relationships • Maintaining and updating stakeholder and consumer… Show more • Delegating activity to the marketing support team • Primary digital marketing contact for stakeholders, for both business and consumer websites • Maintaining company website, creation of pages and continually ensuring content is relevant and up to date • Writing and distributing investor weekly bulletin • Aiding market plan delivery • Supporting company event activity • Managing print and designer relationships • Maintaining and updating stakeholder and consumer databases • Copywriting for various press releases and company literature • Assisting with production of company magazine, including proof reading and editing • Project coordinator for a sole partnership project and involvement in numerous other European Interreg projects • Maintaining records of all company investor liaisons to assist in the creation of investor reports • Responsible for journalist press visits including itinerary creation, liaising with stakeholders and journalists, hosting and following up to source ROI Show less
  • Arbuthnot Latham
    Marketing Executive
    Arbuthnot Latham Sep 2011 - Mar 2012
    London, United Kingdom
    ● Supporting the Marketing Manager and product team, communicating both internally (e.g. intranet & website updates, staff weekly briefing, etc) and externally (e.g. distribution of external communications, aiding market plan delivery). ● Managing high-end corporate company events within a budget for up to 2,500 clients, from the concept and planning, through to delivery and overseeing.● Follow up from events (i.e. sourcing ROI and client feedback from the relevant department). ●… Show more ● Supporting the Marketing Manager and product team, communicating both internally (e.g. intranet & website updates, staff weekly briefing, etc) and externally (e.g. distribution of external communications, aiding market plan delivery). ● Managing high-end corporate company events within a budget for up to 2,500 clients, from the concept and planning, through to delivery and overseeing.● Follow up from events (i.e. sourcing ROI and client feedback from the relevant department). ● Handling monthly marketing department budget and raising any queries on any discrepancies. ● Assisting production of various company reports in PowerPoint, Word and Excel. ● Being an ambassador for the company and delivering clients and guests a superior level of service. ● Document design and creation including template work and InDesign use. ● Managing print and designer relationships. ● Maintaining and updating client distribution lists and updating of company pitch book. ● Assisting with the production of the company magazine, liaising with designers and journalists. Show less
  • Build-A-School
    Marketing And Fundraising Coordinator
    Build-A-School May 2009 - Sep 2009
    ● Voluntary position aiding the organisation and delivery of various local fundraising events and marketing activities.● Generating and enhancing brand awareness through multi-media and marketing channels to maximise exposure and fundraising opportunities on a limited budget. ● Creating and compiling marketing databases for direct mail activities. ● Producing positive PR coverage through creation of press releases and contacts within the local media.

Holly Buggins-Eaves Education Details

Frequently Asked Questions about Holly Buggins-Eaves

What company does Holly Buggins-Eaves work for?

Holly Buggins-Eaves works for Canterbury City Council

What is Holly Buggins-Eaves's role at the current company?

Holly Buggins-Eaves's current role is Senior Strategic Marketing Manager at Canterbury City Council.

What schools did Holly Buggins-Eaves attend?

Holly Buggins-Eaves attended Canterbury Christ Church University, Canterbury Christ Church University.

Who are Holly Buggins-Eaves's colleagues?

Holly Buggins-Eaves's colleagues are Ian Batten, Barbara Thorpe, Daniel Crawford, Keith Alabaster, Paul Henley, Isobel Goodchild, Franky Spanoudis.

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