Holly Jakobsons Email & Phone Number

Melrose, Ma, Us

Boston

Beverly, Ma

• Responsible for increasing employee awareness and interest in our benefits program to over 18,000 employees in the US through strategic marketing campaigns, email communications, presentations, and on-site or digital events to General Electric businesses and affiliates. • Create, implement, and manage the GE on-site/hybrid marketing calendar for my territory, generating ~375 leads a quarter achieved through Salesforce campaigns.• Write copy, build, and schedule quarterly newsletter and benefits email through Salesforce Marketing Cloud to our employer groups, reaching ~15,000 employees quarterly.• Track and analyze campaign success and create reports on customer engagement metrics to leadership on a monthly basis. • Cultivate strategic relationships with key GE Senior HR and business stakeholders for increased access and direct marketing among 50+ GE offices around the country.• Track and follow industry trends and report information to pricing, product, underwriting and sales teams to ensure our product is industry leading and competitive. • Provide business updates to key GE leaders on employee utilization, marketing tactics that have been successful, and areas of opportunity for improvement.• Continuously evaluate the efficacy of our processes and utilize the LEAN-method to drive operational improvements and efficiencies to help up-level our team.• Manage on-site NY sales representative in monthly marketing campaigns, utilizing email, presentations, orientations, and on-site tactics to meet monthly sales goals.

Beverly, Ma

• Winner of the 2018 President’s Club selling over 350 policies and $400,000 in premium.• Traveled regionally to GE facilities and affiliates to market their voluntary employee benefit program and sell personal line insurance products.• Responsible for on-site lead generation, counseling and quoting through face-to face interaction with customers.• Created policies to match customers’ needs and budget while maximizing protection.• Leveraged value-based sales strategies to build strong relationships with prospective customers.

Beverly, Ma

Handle inbound telephone calls from potential customers countrywide. Follow up with prospective customers in a timely fashion and ensures adequate turnaround for insurance inquiries. Process quotes and issue policies for a variety of products (automobile, home, renters, umbrella and boat policies).

Beverly, Ma

Leverage customer loyalty to increase referral business. Use internal resources to forge long-lasting and productive relationships with clients. Support the leadership team in the implementation of identified process improvement opportunities. Participate in ad hoc projects to support company objectives.

Beverly, Ma

Respond to existing client inquiries concerning home, auto, boat, and/or excess liability insurance. Review options for various coverage selections and products, process changes to existing policies, review billing schedules and provide information as required. Assist customers with service related issues while educating them on self-service opportunities creating sales leads.

Boston, Ma

Conducted research to identify current marketing trends and shared them across various social media platforms to keep customers up to date and help them better manage their business.Conducted research for and published monthly newsletter informing customers of new services offered that will allow them to enhance management of online marketing solutions.Monitored usage of customer relationship management tools to help optimize social media presence.

Boston, Ma

Generated brand awareness and created demand for company’s garments through a multi-platform social media campaign.Researched and targeted qualified retailers and venues for expansion of product distribution.Recruited sales representatives for and promoted via social media and other outlets a college campus liaison program to market and fuel sales of college branded products.Sourced fabric wholesalers and selected fabrics for next production line.