Holly Jonas Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

The Bridge International is a non-traditional management consultancy established seven years ago and is operating in Australia, New Zealand, UK and North America. We pride ourselves on being practitioners; successful executives and subject matter experts who have worked in business, rather than career consultants. Collaborating with the Brand and Marketing Effectiveness Partner, Lewis Pullen and our network of consultants to deliver specialised brand, marketing and transformation consulting services for our clients.

Sydney, New South Wales, Australia

Leading the APAC Engagement Delivery Team to deliver exceptional customer engagements and execute digital transformation strategies for our customers. Collaborated with the Engagement Delivery leadership team in Japan to deliver growth for the APJ region. #thefutureofwork

Sydney, New South Wales, Australia

Strategic Consultant and Committee Member for The Bondi Running and Triathlon Club (BRATs). Responsible for introducing more women to the sport of triathlon, increasing their involvement in the club and championing women in sport. Onboarding and supporting new female members through coaching and mentoring programs. Leading the planning and event management for Women's Triathlon events to encourage beginners to learn each of the disciplines and specific race techniques. Responsible for grant writing and fundraising, strategic planning, operations, and delivery of annual event calendar. As the Women's Partnership Ambassador for the club Holly onboarded new members and introduced women to the sport of triathlon. Planned and delivered 2 women’s specific triathlon events with 70+ athletes participating including youth and juniors. Partnered with Triathlon NSW in relation to grant funding, event planning, marketing and attracting athletes.

Sydney, New South Wales, Australia

Leading the Business Operations & Governance team for the Optus Business business unit. Defining the operations, transforming ways of working, leading the governance model, change management, vendor management, and delivery of key strategic programs in partnership with the cross-functional leadership team.

Sydney, New South Wales, Australia

Responsible for building the Marketing Operations & Governance Team as part of the Optus Business Marketing, Insights & Analytics Team. Established the end-to-end marketing operating model, led the marketing platform architecture review and delivered platform roadmap. Implemented the Lexer CDP (Customer Data Platform) to enable personalised behavioural marketing campaigns. Established vendor management operating model including development and negotiation of contractual agreements as well as a key stakeholder involved in critical business tenders. Established PMO team and led the delivery of cross-functional strategic initiatives to drive business growth.

Sydney, Australia

Consulting role at Australian Fin-Tech: partnered with Chief Customer Officer to develop H2 Marketing Strategy and operational business plans. Partnered with the international team to define the operating model framework for key global markets to help inform the market expansion strategy and operational business plans. Defined key performance metrics and built Marketing Performance Scorecard.

Amsterdam Area, Netherlands

Led the Program Management Team at Uber as part of the EMEA Central Marketing Leadership Team. Responsible for marketing operations for EMEA; partnering with our sub-regional marketing teams to deliver complex cross-functional programs across Europe, Middle East, Africa and Pakistan. Rolled out cross-discipline programs and product launches across 46 countries, 120 cities and in 25 languages. Developed the EMEA wide Brand Governance process including an end-to-end review of our MarTech stack and campaign development process spanning from brief to implementation. Partnered with AdTech to define specific platform requirements and developed the operational plan to ensure platform integration and feasibility. Responsible for leading the roadshow (across 3 sub-regions - MEAP, WSE, NEE) to educate our marketers on the process and to enable process adoption. Led the Uber brand identity refresh and EMEA wide rollout in partnership with Wolff Olins and our global marketing team. Encompassing a cross-functional creative refresh of all assets across all channels.Responsible for leading the creative development and rollout of the first multi-channel Safety creative platform (Safety Never Stops) and the implementation across 26 EMEA markets. This creative platform was also adopted by the US/CA and ANZ team. This included the development of the in-app Safety Toolkit that is now featured in-app globally to keep riders and drivers safe on trip. Owned the relationships with Tier 1 world-class creative, brand, design, and production agencies.

Sydney, Australia

In her role at Satellite, Holly focussed on delivering innovative, customer centric, data driven marketing. Holly played a pivotal role as a senior leader in the Satellite Division, part of Insurance Australia Group - Australia's largest general insurer. In her role as Manager Marketing, Coles & Satellite Holly led the brand and marketing communications for Coles Insurance working in partnership with Coles Financial Services. In this joint venture Holly played a pivotal relationship management role and partnered with Coles to deliver to the joint strategy by achieving the desired business outcomes. She also worked alongside the Marketing Director to agree the strategy and marketing approach for the Satellite Division. Holly led the high-profile strategy and brand identity program that resulted in the re-brand of the division to Satellite. In order to bring the new brand identity to life and create a purpose built space for the team and division, Holly partnered with Hassell Architects to deliver a significant interior architecture project. The new fit-out and activity based working environment empowered the team to work independently whilst also collaborating with peers. She also worked closely in the B2B space with Berkshire Hathaway to determine the re-branding strategy and brand identity that best suited the needs of the team and brokers. In June 2016 Holly was the master of ceremonies and facilitator of the divisions annual 2-day leaders conference. This included over 70 senior leaders from South Africa, Manila, Philippines and Australia. The Group CFO highly commended Holly for her role as master of ceremonies at this high profile leaders conference.

Sydney, Australia

Responsible for developing effective end-to-end marketing communications for NRMA Insurance, SGIO, SGIC, Coles Insurance and Partner Brands. • Collaborated with the Brand, Digital and DM strategy teams to drive brand strategies for key Personal Insurance brands. • Demonstrated strong leadership skills by leading a team of 7 (across different geographies) plus the broader Marketing Team throughout campaign development, through to delivery of communications and post implementation reviews. • Understanding customer insights and segments to develop more relevant communications.• Understanding market insights to apply learnings to communications to ensure they’re optimised for the particular state and market in which they appear.• Highly respected by business stakeholders through ongoing engagement in matrixed organisation.• Embodied IAG Spirit of ‘Closer, Braver, Faster’: completed the Manager Leadership Development Program in 2013 and continually applied learnings to embed the culture.• Ability to adapt leadership style to gain support from diverse groups both internally and externally.• Led brand repositioning of market leading brand NRMA Insurance across multiple states: delivered a fully integrated campaign to bring to life the new brand platform ‘NRMADE BETTER’. My involvement in this project was from the pitch process with the agencies, to development of the strategy through to final implementation. This project involved extensive engagement with our business stakeholders at every stage of campaign development, collaboration with Marketing peers and management of relationship with the creative agency.

Sydney, Australia

The Marketing Academy's Australian Scholarship Programme received 300 nominations for just 30 places. Holly was proud to be part of the 2016 cohort and to share this experience with 29 other amazing up-and-coming marketing leaders. Together they undertook 2 leadership bootcamps, CMO mentoring, lunches with CEO’s of Fortune 500 companies, executive coaching and a series of lectures over a nine-month period.Holly was also a keynote speaker at the 2016 Marketing Academy Showcase in October 2016 and presented insights, to over 500 industry people, on Authenticity and discussed ‘How to be authentic in an industry that at times is inherently inauthentic.’

Sydney, Australia

Strategic development, brand management, planning and creative execution for: Unilever | Pfizer | Sony PlayStation | Visa | NAB | RaboDirect | St.George | Fairfax: domain.com.au

London, United Kingdom

Strategic development, brand management, planning and creative execution for Argos, British Gas, Britvic Soft Drinks and 888.com

Sydney, Australia

Asia Pacific Clients included: Johnson & Johnson and The Wrigley Company

Bachelor; Bachelor Of Arts, Media, Distinction Average

Activities and Societies: Women's Water polo Team

Education record