Holly Lavender

Holly Lavender Email and Phone Number

Digital Marketing and tech executive. Strategic thinker, cross functional leader focused on executional excellence @ IBM
new york, new york, united states
Holly Lavender's Location
New York City Metropolitan Area, United States
Holly Lavender's Contact Details
About Holly Lavender

Results oriented, tech executive with significant business development/media, end-to-end digital marketing experience in product software, consulting and AI foundation models. Natural leader and champion communicator with the capacity to think strategically and deliver flawless execution. Strategic thinker and believer that integrity, kindness and transparency allow teams to succeed. Responsible for scaling Priceline.com's digital sales and operations team to produce double-digit growth for 10+ consecutive years. Helped lead IBM's largest marketing launch in 2023 for Watsonx and its suite of products. Additional experience managing and implementing product launches, identifying new sellable advertising opportunities across Digital, Social, Email, Sponsorships and Data channels. Great communicator with the capacity to get buy in at all levels. Strong leadership, ethics and decision making experience. Significant experience working in a complex, matrixed environment with cross functional teams across Marketing, IT, Product, Operations, Social, Content and Sales.Specialties:-Ability to think Strategically and operationalize workstreams with detail and efficiency-Lead, Design and develop organizational workflows for team process improvements-Experience producing high value, consumable Marketing Content-Identifying and executing digital marketing strategies including revenue growth opportunities-Consistent over performance of sales goals-Mentoring and team leadership of senior high performance individuals-Campaign Management and Product Marketing-Forecasting and price setting

Holly Lavender's Current Company Details
IBM

Ibm

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Digital Marketing and tech executive. Strategic thinker, cross functional leader focused on executional excellence
new york, new york, united states
Website:
ibm.com
Employees:
512090
Holly Lavender Work Experience Details
  • Ibm
    Global Client Engagement Executive- Ibm Blue Studio
    Ibm Feb 2023 - Present
    In my role as a Global Client Engagement Executive at IBM Blue Studio, I spearheaded the transformation of the Product Content Team, increasing speed and efficiency by implementing an operations model that produced over 300 product level marketing assets in the first 6 months across all strategic business initiatives (AI/Cloud/Software/Consulting) . In 2023 I led the rollout of IBM's largest marketing initiative Watsonx, IBM's AI Enterprise Foundational Model, and received recognition for my contributions to the AI Awareness campaign "AI Academy."
  • Ibm
    Global Client Engagement Lead, Ibm Blue Studio
    Ibm May 2020 - Feb 2023
    Led a cross-functional team to develop GTM marketing strategies across Automation, Data, and AI initiatives, resulting in increased efficiency. Negotiated contracts for internal resources and external agencies, ranging from $5k to $16 mil. Achieved a nomination for a 2022 IBM Marketing Growth Award for "Best in Class" marketing campaign. Designed and led new divisional workflows, increasing content production efficiency by 13% during significant transformational change.
  • Ibm
    Worldwide Paid Media Leader, Industry Marketing
    Ibm Sep 2018 - May 2020
    Owned $10 mil budget for IBM's Worldwide Industry Marketing paid media campaigns, driving consolidation efforts for increased efficiency and negotiated a 42% decrease in retainer fees YOY.• Managed a team of 25 digital strategists and campaign managers across 8 industries, achieving a +17% to +75% increase in campaign performance metrics.• Responsible for revamping IBM's 8 figure global paid search efforts• Nominated as Industry Marketing's Agile Leader, ensuring team of 100+ adopted and adhered to Agile best practices.
  • Ibm
    Global Digital Strategist, Industry Marketing
    Ibm Jun 2017 - Sep 2018
    Greater New York City Area
    Led global digital strategy for Retail/CPG, Travel, and Industrial Industries at IBM, redesigning webpages and increasing CTR's by 450%. Orchestrated digital journeys, SEO optimization, and UX best practices to target LOB and C-Suite buyers.
  • Priceline.Com
    Director, Advertising Sales/Partnership Marketing
    Priceline.Com Feb 2008 - May 2016
    • Owned all aspects of the Priceline Media Group product line. • Managed $30mil in revenue, surpassing quarterly and annual goals for 10 consecutive years, achieving double-digit growth annually.• Identified and implemented new sellable opportunities through A/B testing initiatives, leading to data selling and retargeting partnership integrations.• Improved team processes, enhancing workflow efficiency and increasing team productivity.
  • Priceline
    Account Executive
    Priceline Aug 2005 - Feb 2008
    • Achieved consistent YOY over-performance of sales goals, ranging from +12% to +50%• Prospected, negotiated and closed media buys with ad agencies and direct clients• Increased ad revenue through the following models: CPM, CPC/PPC, email, sponsorship, membership loyalty
  • Turner (Turner Broadcasting System, Inc)
    Advertising Sales Planner-Cartoon Network/Adult Swim/Kidswb!
    Turner (Turner Broadcasting System, Inc) Jun 2003 - Aug 2005
    • Negotiated and executed television and digital media buys and promotional sponsorships to drive revenue growth.• Prepared media plans to optimize advertiser efficiency and company pricing margins.• Supervised and mentored Account Service professionals to enhance team performance.• Researched accounts, prepared customized presentations, and successfully presented to agencies and clients.
  • Turner (Turner Broadcasting System, Inc)
    Sr. Account Service Representative
    Turner (Turner Broadcasting System, Inc) 2000 - 2003
    In my role at Turner as a Sr. Account Service Representative, I successfully managed ad sales support functions, overseeing a substantial annual advertising revenue. Additionally, I coordinated flighting requirements, optimized inventory, and resolved contract discrepancies to ensure operational efficiency. • Managed ad sales support functions• Oversaw substantial annual advertising revenue• Coordinated flighting requirements, optimized inventory, and resolved contract discrepancies

Holly Lavender Skills

Advertising Online Advertising Digital Media Digital Marketing Interactive Marketing Digital Strategy Mobile Marketing Social Media Marketing E Commerce Online Marketing Mobile Advertising Integrated Marketing Product Management Email Marketing Web Analytics Media Planning Sales Advertising Sales Social Media Sem Project Management Business Development Marketing New Media Affiliate Marketing Display Advertising Strategic Partnerships Sales Process Sales Operations New Business Development Doubleclick Rich Media Comscore Sales Management Account Management Sales Strategy Business Process Improvement Team Management

Holly Lavender Education Details

Frequently Asked Questions about Holly Lavender

What company does Holly Lavender work for?

Holly Lavender works for Ibm

What is Holly Lavender's role at the current company?

Holly Lavender's current role is Digital Marketing and tech executive. Strategic thinker, cross functional leader focused on executional excellence.

What is Holly Lavender's email address?

Holly Lavender's email address is ho****@****ine.com

What schools did Holly Lavender attend?

Holly Lavender attended University At Buffalo.

What skills is Holly Lavender known for?

Holly Lavender has skills like Advertising, Online Advertising, Digital Media, Digital Marketing, Interactive Marketing, Digital Strategy, Mobile Marketing, Social Media Marketing, E Commerce, Online Marketing, Mobile Advertising, Integrated Marketing.

Who are Holly Lavender's colleagues?

Holly Lavender's colleagues are Jayendra Pawar, Athie Moore, Codruta Barbu, Medha Shreya, Datta Sai, Alexandre Rosembaum, Bo Sarrs.

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