Holly Mcsweeney Email & Phone Number

Literacy changes everything. The National Literacy Trust empowers children (and adults) with the literacy skills they need to succeed in life. From first words, through school days to training, jobs and beyond. Together, the National Literacy Trust helps people change their stories.Responsible for delivering comms and behaviour change campaigns in the National Literacy Trust's hubs (place-based responses to make a real difference in communities facing the challenge of intergenerational… Show more Literacy changes everything. The National Literacy Trust empowers children (and adults) with the literacy skills they need to succeed in life. From first words, through school days to training, jobs and beyond. Together, the National Literacy Trust helps people change their stories.Responsible for delivering comms and behaviour change campaigns in the National Literacy Trust's hubs (place-based responses to make a real difference in communities facing the challenge of intergenerational low literacy). Sharing simple, key literacy messages through a range of social and media channels targeted to reach and connect with communities that need literacy support the most, inspiring and empowering children and families to share words and change their stories. Show less

Nailsworth, England, United Kingdom

Read for Good is a national children’s charity with a mission to support disadvantaged children through the power of reading for pleasure, proven to positively transform the outcomes and experiences of children and young people, socially, intellectually, mentally and emotionally. Through a portfolio of projects in schools, communities and hospitals, Read for Good brightens futures.Leading and developing Read for Good’s new 3-year citywide programme. Working in partnership to deliver… Show more Read for Good is a national children’s charity with a mission to support disadvantaged children through the power of reading for pleasure, proven to positively transform the outcomes and experiences of children and young people, socially, intellectually, mentally and emotionally. Through a portfolio of projects in schools, communities and hospitals, Read for Good brightens futures.Leading and developing Read for Good’s new 3-year citywide programme. Working in partnership to deliver layered reading for pleasure initiatives and projects through geographically-concentrated and intensive campaigns to influence reading for pleasure participation in numerous UK cities with the ultimate goal of uniting entire communities in the shared joy and opportunity of reading for pleasure. Show less

Nailsworth, England, United Kingdom

Responsible for trust fundraising, individual giving and social media.● Trust fundraising – Working to targets; creating in-depth, evidence-based written applications for project funding; establishing and growing relationships with funders to sustain charity’s impact long-term. ● Individual giving programme lead – working collaboratively to develop and implement an individual giving strategy; producing general and campaign-specific comms, including email and social. E.g. for the BBC… Show more Responsible for trust fundraising, individual giving and social media.● Trust fundraising – Working to targets; creating in-depth, evidence-based written applications for project funding; establishing and growing relationships with funders to sustain charity’s impact long-term. ● Individual giving programme lead – working collaboratively to develop and implement an individual giving strategy; producing general and campaign-specific comms, including email and social. E.g. for the BBC Radio 4 Appeal. Stewardship of individual, community and regular supporters. ● Case studies – sensitively building relationships with Read for Good service-users who wish to share highly personal, emotive stories to communicate the charity’s impact. ● Social media – responsible for regular content generation; managing and cultivating charity’s presence across multiple platforms; ensuring cohesive tone and brand voice. ● Project delivery – supporting the delivery processes of Read for Good’s community fundraising challenge, Readathon®. Show less

Nailsworth, England, United Kingdom

Trust fundraising, individual giving support, project delivery. ● Completed fundraising training programmes, including trust fundraising and individual giving. Working to targets; creating in-depth, evidence-based written applications for project funding; establishing and growing relationships with funders to sustain charity’s impact long-term. ● Collaborated on the delivery of a citywide reading for pleasure campaign, the Liverpool Readathon 2022, including resource and artwork… Show more Trust fundraising, individual giving support, project delivery. ● Completed fundraising training programmes, including trust fundraising and individual giving. Working to targets; creating in-depth, evidence-based written applications for project funding; establishing and growing relationships with funders to sustain charity’s impact long-term. ● Collaborated on the delivery of a citywide reading for pleasure campaign, the Liverpool Readathon 2022, including resource and artwork development, comms, project evaluation and liaison with more than 50 schools. Show less

Chepstow, Wales, United Kingdom

ITERATE Design and Innovation is a product design consultancy driven by developing purposeful products that contribute to global wellbeing and works with Clients across the medical, health and wellbeing sectors. ITERATE designs and develops innovative products that valuably solve market problems and create future business opportunities for ambitious entrepreneurs.Responsible for planning and executing marketing campaigns, helping Clients navigate the experience of new product… Show more ITERATE Design and Innovation is a product design consultancy driven by developing purposeful products that contribute to global wellbeing and works with Clients across the medical, health and wellbeing sectors. ITERATE designs and develops innovative products that valuably solve market problems and create future business opportunities for ambitious entrepreneurs.Responsible for planning and executing marketing campaigns, helping Clients navigate the experience of new product development and encouraging Clients to make market-driven decisions about ideas and products to create the biggest impact possible. ● Writing detailed, bespoke project proposals to secure new design projects. ● Carrying out research to collect customer insights to improve the business and design relevant, targeted marketing campaigns. ● Collect and share vibrant stories relating to our business, Clients and wider industry. ● Maintain an up-to-date CRM to ensure new enquiries are managed efficiently. ● Planning and executing content marketing campaigns to drive SEO. Show less

Gloucestershire, England, United Kingdom

Worked in Financial Support Services in the Customer Support Unit. Joined the team on a fixed term contract during the Covid-19 pandemic to support increased demand from customers experiencing financial difficulty. ● Listening, questioning and quickly assessing the scope and nature of financial difficulty to make decisions about the best possible solution for each customer, often in highly emotional, volatile conversations. ● Being empathetic in conversations, often supporting… Show more Worked in Financial Support Services in the Customer Support Unit. Joined the team on a fixed term contract during the Covid-19 pandemic to support increased demand from customers experiencing financial difficulty. ● Listening, questioning and quickly assessing the scope and nature of financial difficulty to make decisions about the best possible solution for each customer, often in highly emotional, volatile conversations. ● Being empathetic in conversations, often supporting vulnerable customers and understanding that Covid-19 created unimaginable positions for many. Succeeding in these situations required an approach centred on kindness. ● Following embedded company processes to reach fair outcomes, which were consistently monitored. ● Coaching other members of the Customer Support Unit team to help improve wider performance across the department. Show less

Exeter, England, United Kingdom

RAZZ Magazine is the University of Exeter’s leading, award-winning Culture, Arts and Lifestyle Magazine. Content is released through regular online content and termly print editions. Worked in the small online team to plan, edit and distribute weekly content to a niche student readership and build a community around the platform. ● Collaborating with two editors to create three-weekly content calls that would consistently engage a pool of contributing writers and attract new talent… Show more RAZZ Magazine is the University of Exeter’s leading, award-winning Culture, Arts and Lifestyle Magazine. Content is released through regular online content and termly print editions. Worked in the small online team to plan, edit and distribute weekly content to a niche student readership and build a community around the platform. ● Collaborating with two editors to create three-weekly content calls that would consistently engage a pool of contributing writers and attract new talent. ● Content calls were typically filled in minutes and focused on cultural and environmental issues. ● Reviewing article pitches, editing, publishing and distributing content. This included writing headlines and social media content to promote pieces. ● Networking with other societies, and keeping in touch with student events, trends and interests across campus. ● Devising new opportunities for content, including interviewing prominent societies on campus such as the Anti Sexual Harassment Campaign Recognise Red. Show less

Malmesbury, England, United Kingdom

Bourchier is a resource for publishers, businesses and institutions. Comprised of a team of specialist editors, designers, typesetters, project managers and translators, Bourchier serves a global clientele. Worked under MD Elizabeth Stone as a publishing intern to develop skills in the craft of editorial. ● Copyediting and proofreading manuscripts for clarity, communication and consistency. ● Working with authors and communicating changes in a sensitive, productive way… Show more Bourchier is a resource for publishers, businesses and institutions. Comprised of a team of specialist editors, designers, typesetters, project managers and translators, Bourchier serves a global clientele. Worked under MD Elizabeth Stone as a publishing intern to develop skills in the craft of editorial. ● Copyediting and proofreading manuscripts for clarity, communication and consistency. ● Working with authors and communicating changes in a sensitive, productive way. ● Attended industry events and meetings alongside the senior team at Bourchier. ● Carried out numerous administrative duties to keep the workspace and workflow as organised as possible. Show less

Exeter, England, United Kingdom

Exeter Living is a regional lifestyle magazine focused on showcasing the businesses, properties and events that create Exeter’s culture. Contributed to the property section writing feature pieces. ● Writing highly persuasive, compelling copy to create intrigue around high-value, architecturally-quirky properties across Devonshire. ● Responding to tight deadlines at short notice. ● Fulfilling the brief to write imaginatively and create a sense of immersion and intrigue into a… Show more Exeter Living is a regional lifestyle magazine focused on showcasing the businesses, properties and events that create Exeter’s culture. Contributed to the property section writing feature pieces. ● Writing highly persuasive, compelling copy to create intrigue around high-value, architecturally-quirky properties across Devonshire. ● Responding to tight deadlines at short notice. ● Fulfilling the brief to write imaginatively and create a sense of immersion and intrigue into a property; conducting research to uncover stories about a property’s past. Show less

Bachelor Of Arts - Ba, English Literature, 1St Class Honours

Focussed my studies on exploring how writing and the stories we tell are deeply connected to every aspect of life, from people to global.

Digital Marketing Nanodegree, Marketing

Studied a digital marketing nanodegree with Udacity to learn the basic principles of digital marketing, including inbound marketing.