AuraQ is an experienced professional services provider, specialising in Business Performance Optimisation and Systems Integration. As Head of Marketing, I am responsible for expanding and enhancing AuraQ's digital presence across multiple channels. This is a key role to increase AuraQ’s brand awareness, creating material that promotes the work that we do, the technology spaces that we operate in and the industry verticals that we have proven experience in. I am also responsible for inbound and outbound marketing activities within the business. This includes digital marketing, integrated campaigns and communications, event management, design and creation of collateral and content assets, liaising with partners and third party agency management. I am also responsible for building, implementing and measuring the effectiveness of the marketing plan.

SkillSet is an independent training provider working with global organisations to deliver eLearning and online training materials. Seconded to the eLearning team to help fulfil project demands, this was a great opportunity to learn a range of new skills. Driving forwards projects for Lloyds Banking Group and Plan International, I designed and developed eLearning materials using a variety of tools including Articulate, Captivate, Photoshop, Camtasia and TTS. Working with a team of consultants, reporting to the Project Manager and Training Director, our team successfully delivered eLearning and online help solutions including a new recruitment platform and a global care application.The role required business analysis skills to interpret business requirements, turning these into interactive and engaging learning material which was deployed company-wide.Key responsibilities included:• Using instructional design theory and business analysis documentation to create storyboards, scripts and course content (including eLearning, software simulations, assessments and blended learning).• Conducting quality assurance and user acceptance testing on training materials to ensure materials met the clients’ requirements.• Sourcing and editing graphics and other visual requirements for development.• Embedding audio and video into eLearning content.• Working with business stakeholders and project managers to elicit content and agree appropriate structure, learning strategies and content.

Reporting directly to the Commercial and Sales Director, I worked as a Sales and Marketing Executive for SkillSet Consulting, a company specialising in process improvement and business process management technology. My role entailed proactively handling existing accounts whilst also developing new prospects though email marketing campaigns. The marketing element of my role included managing telemarketing agencies, creating case studies, articles and white papers, arranging PR releases, organising external events to attract new customers and maintaining the external company website.Key responsibilities included:• Communicating with target audiences by creating and delivering email marketing campaigns.• Managing the production of marketing materials including creating quarterly e-newsletters, internal newsletters, flyers, brochures, case studies and articles.• Administrating all levels of the sales pipeline from prospect through to customer.• Maintaining the company website and liaising with designers.• Organising and attending events including seminars, conferences and exhibitions.• Liaising and networking with a range of partners.• Regularly attending external sales meetings.• Creating quotations, proposals and invoices.• Managing PR material e.g. press releases.• Monitoring the market for trends and new technologies.• Maintaining and updating customer databases.

My role within Intrum Justitia was to help proactively manage the accounts of two of the credit managements company's largest clients, leading UK banks. As a Senior Co-Ordinator, I was the key point of contact within the company for enquiries, new business and complaints. The role entailed attending client visits and working alongside the Account Management Team. Daily tasks involved reconciliations, invoicing, sales ledger and reporting. This often meant the handling of issues at both Director and Board level. As well as managing my clients, I was also the senior member of the Customer Services team and was responsible for a team of five people.