Holly Porter Email & Phone Number

London, England, Gb

Developing the Institute’s relevance, value and community of practice for IT professionals, aspiring technologists and organisations

London, England, Gb

As Membership Director and part of the Executive team at BCS, I'm responsible for membership growth, retention and engagement for our community of 60,000 members who include students, IT professionals, educators, business leaders and policy formers. I'm also the Exec lead on the Community Board, which oversees our 100 branches and specialist groups, our 44 student chapters and 9 international sections. The scope of my role includes:Membership growth and retentionMembership marketing and member communicationsMembership product developmentMember groups and branchesVolunteer community engagement and communicationsCorporate EngagementStrategic partnerships

London, Gb

GS1 UK is a not-for-profit organisation providing global supply chain and data standards to retail, healthcare and foodservice. It has over 50,000 members in the UK and is part of a global network of 112 GS1 organisations. As CMO, reporting to the CEO, I was a member of the Executive team and an Executive Director on the GS1 UK Supervisory Board. I was responsible for developing and leading a marketing strategy to increase the relevance of GS1 UK to its members across retail and healthcare and driving growth in the use of GS1 standards and solutions. The role focused on membership experience, SME proposition, industry engagement with marketplaces (Amazon/eBay), marketing services, partnerships and new market development.

Chippenham, Wiltshire, Gb

I supported Wincanton’s growth by successfully managing the communications, brand integration and marketing of nine acquisitions across Europe. In order differentiate and support the diversification strategy, I introduced a new brand positioning as a platform for internal and external communications. Achievements have included:- Managing an investor relations programme to communicate the diversity of Wincanton’s scope. Over an 18 month period, this included analyst briefings, site visits, a sustained RNS campaign and a workshop and resulted in securing 3 additional analysts and a share price increase of 33%.- Refocusing the PR approach to position Wincanton as an ‘industry barometer’, commenting on issues within its vertical markets and hijacking the news agenda. Highlights include being featured in the BBC documentary ‘Britain from Above’ with Andrew Marr and on BBC Radio 4’s Today programme- Developing and delivering a module for the ‘Executive Development Programme’ on brand strategy, which involved securing the agreement of key customers and suppliers to support delegate research projects- Driving closer collaboration between sales and marketing through the development of an engagement programme in support of prospecting activity. This includes a customer e-newsletter, speaker platforms, product campaigns, a hospitality programme.Since appointment, my activities have extended to include Business Intelligence and Tender Management activities and sponsorship of the communications on a back office outsourcing project. In March 2009 I was appointed to the German Supervisory Board as a representative of the shareholders. I have also recently become the marketing board member of the Chartered Institute of Logistics & Transport’s charitable foundation, Aspire.

Chippenham, Wiltshire, Gb

As UK & Ireland Marketing Manager, I focused on improving professionalism and addressing gaps in the scope of activity, such as introducing primary research techniques to support new product development and establishing agency and specialist external support to supplement in-house capability. I established a strong network and proved my ability for a more senior role. Key achievements during this period included:- Winning the National Recycling Awards ‘Partnership’ award for the launch of the WEEE recycling service, which involved securing BBC News at Ten broadcast coverage and developing a strategic alliance with compliance scheme ,Valpak - Communication and launch of the UK-wide driver training programme, which included producing literature, media outreach, organising roadshows, introducing a driver newsletter and creating a ‘Driver of the Year’ competition sponsored by suppliers- Development of the Retail Solutions product as part of a cross-functional team, creating and managing a qualitative market research project which helped secure three new contracts within six months through an alternative market segmentation approach

• Promoted from Senior Account Exec through 4 grades to Senior Account Director• Development and delivery of PR strategy and product PR campaigns across Europe • Crisis and issue management on behalf of clients such as Wincanton and Securitas• Press launches of Somerfield and Co-op biodegradable carrier bags working with retailers’ in-house team• Management of press office at Pakex 2001 exhibition (packaging), securing coverage in 100 publications across Europe including an FT supplement

Bachelor Of Arts, Modern Languages - German And Spanish

Education record