Strategic leader specializing in creative strategy. I guide teams in producing emotionally resonating content by leveraging my decade-long social media background and a culture-first lens. It's the ideas rooted in human truths that always get the best ROI. Throughout my career I have strategized for over 20 industry leaders, including Gillette, Revlon, Pampers and Nationwide Insurance. ☕️The beverage industry is my area of expertise with experience growing brands across juice, functional RTD, coffee and spirits with clients such as Starbucks, Evolution Fresh, KeVita, Molson Coors and Seagrams. A bit about me: + I am most inspired when partnering with Creative teams to champion the work.+ I am at my best when crafting a compelling story in a deck or facilitating workshops.+ Writing a creative brief is the favorite part of my day. Being a subject matter expert in social media gives me a unique perspective for crafting briefs that intersect with culture and audience insights. + I strongly believe in the advertising adage, "if you confuse, you'll lose," and as a strategy leader, I mentor others on how to cut through clutter to arrive at great work. ----+ Values: Relationships, team engagement & intentional team gatherings, the power of storytelling, humor, leading with the heart of a teacher, creating safe spaces for all voices to be heard+ Skills: Creative strategy, connecting dots between cross-functional teams, trend-spotting / social listening / quantifying cultural trends, presenting complex ideas, simplifying content production processes to make everyone's lives a bit easier and arrive at great work, faster. ⚡️