Holly Rae

Holly Rae Email and Phone Number

Principal Product Manager @ Tinuiti
Boston, MA, US
Holly Rae's Location
Greater Boston, United States, United States
About Holly Rae

Data-driven, collaborative and empathetic team leader focused on scaling product-lead organizations by incorporating innovative, disruptive technologies to drive an increase in TAM. Led teams from 5 to 25 people and organizations from <$5M to $100M in revenue.Over 15+ years' experience in the ad tech and media industries delivering solutions and insights to inform campaign planning, media distribution, execution and measurement in an increasingly complex and fragmented marketplace. Led both small to large cross-functional technology organizations to build scalable solutions for the market through the implementation of emerging technologies such as Cloud based solutions and Generative AI.Accomplishments: ⚡️Lead an ad-tech startup through market fit and hyper-growth stages to a successful exit to AT&T Xandr⚡️Oversaw a multi-year, multi-million dollar project for a major broadcast partner to transition legacy advertising sales and traffic system onto SaaS software ⚡️Implemented first to market generative AI capabilities across the product suite to reduce manual platform operations by 20%⚡️Rev 3 nominee in 2017 honoring the top 20‍‍‍ female VPs and Directors in Boston techIn my personal life, I am a Mom of 3 👧🏼👦🏼👦🏼, 1 🐕 & 1 🐢. Peloton Enthusiast and aspiring runner. Passion for continuous learning and growing through the gain of new perspectives.

Holly Rae's Current Company Details
Tinuiti

Tinuiti

View
Principal Product Manager
Boston, MA, US
Website:
tinuiti.com
Employees:
1212
Holly Rae Work Experience Details
  • Tinuiti
    Principal Product Manager
    Tinuiti
    Boston, Ma, Us
  • Tbd Angels
    Angel Investor
    Tbd Angels Jan 2021 - Present
    Boston, Ma, Us
  • Operative
    Vice President Of Product Development
    Operative Mar 2023 - Aug 2024
    New York, Ny, Us
    →Product leader for the AOS platform, a cloud-based revenue automation platform that unifies digital and linear workflows and streamlines advertising operations. Lead roadmap strategy and execution for multiple business lines representing $20M+ annual revenue. Managed and developed a team of 12+ product managers distributed globally.
  • Microsoft
    Vice President, Product Tv Platform
    Microsoft Jun 2022 - Dec 2022
    Redmond, Washington, Us
    📍Xandr acquisition June 2022
  • Xandr
    Vice President, Product Tv Platform
    Xandr Oct 2019 - Sep 2022
    New York, Us
    📍clypd acquisition Oct 2019→Responsible for leading the integration of ad-tech offerings across Xandr and clypd post acquisition. Defined the new blended product suite vision and identified new product expansion areas including cross-platform capabilities and the build of a common identity layer.
  • Clypd, Inc.
    Head Of Product
    Clypd, Inc. Jan 2017 - Oct 2019
    Somerville, Ma, Us
    →Served as the Head of Product for the clypd platform, leading clypd to a successful acquisition by AT&T Xandr in October of 2019. Developed market leading advertising optimization technologies that enabled media sellers to more precisely target their core audience segments and maximize yield.
  • Clypd, Inc.
    Principal Product Manager
    Clypd, Inc. Sep 2015 - Oct 2017
    Somerville, Ma, Us
  • Millward Brown Digital (Formerly Compete)
    Product Director, Advertising Effectiveness Solutions
    Millward Brown Digital (Formerly Compete) Feb 2012 - Sep 2015
    London , Co
    📍Compete acquisition 2012→Product lead responsible for building out the Ad Impact product suite to help advertisers, agencies and publishers measure digital campaign performance and analyze path to purchase customer journeys. Partnered closely with clients to enhance ad measurement methodologies and enhance product offerings.
  • Compete, Inc.
    Senior Associate, Online Media And Search
    Compete, Inc. May 2010 - Feb 2012
    Boston, Ma, Us
  • Nielsen
    Research Manager
    Nielsen Jan 2009 - May 2010
    New York, Ny, Us
    📍IAG Research acquisition 2007→Client lead and analyst responsible for measuring the effectiveness of TV advertising, creating in-depth campaign insights and recommendations. Partnered closely with internal research staff, survey editors, programmers, research analysts and advanced analytics teams to design research programs best suited to client needs.
  • Iag Research
    Research Analyst
    Iag Research Jul 2006 - Jul 2007
    Us
  • Court Tv
    Research Analyst
    Court Tv Dec 2005 - Jul 2006
    Us
  • Court Tv
    Junior Research Analyst
    Court Tv Aug 2004 - Dec 2005
    Us

Holly Rae Skills

Analytics Market Research Digital Marketing Online Advertising Marketing Research Competitive Analysis Data Analysis Online Marketing Segmentation Digital Media Quantitative Research Advertising Advertising Research Online Research Web Analytics Consumer Behaviour Spss Nielsen Search Primary Research Audience Measurement Survey Research Seo

Holly Rae Education Details

  • Bentley University - Mccallum Graduate School Of Business
    Bentley University - Mccallum Graduate School Of Business
    Marketing Research
  • Northeastern University
    Northeastern University
    General
  • The University Of Queensland
    The University Of Queensland

Frequently Asked Questions about Holly Rae

What company does Holly Rae work for?

Holly Rae works for Tinuiti

What is Holly Rae's role at the current company?

Holly Rae's current role is Principal Product Manager.

What is Holly Rae's email address?

Holly Rae's email address is ho****@****ypd.com

What is Holly Rae's direct phone number?

Holly Rae's direct phone number is +161780*****

What schools did Holly Rae attend?

Holly Rae attended Bentley University - Mccallum Graduate School Of Business, Northeastern University, The University Of Queensland.

What skills is Holly Rae known for?

Holly Rae has skills like Analytics, Market Research, Digital Marketing, Online Advertising, Marketing Research, Competitive Analysis, Data Analysis, Online Marketing, Segmentation, Digital Media, Quantitative Research, Advertising.

Who are Holly Rae's colleagues?

Holly Rae's colleagues are Joseph Gasick, Aaron Band, Reagan Messer, Kelly (Williams) Twardzik, Joe Snedeker, Chris Stokes, Alicia Flood.

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