Holly Russell Email & Phone Number

Lubbock, Texas, United States

Lubbock, Texas Area

Develop and oversee marketing plans for the economic development corporation and convention and visitors bureauDirect media plans and negotiate media buys for both LEDA and Visit LubbockDevelop and execute award-winning marketing campaignsManage $2 million marketing budgetDirect and supervise four employees

Conduct lectures focused on the history of advertising and advertising's role in societyDevelop curriculum, material and course outlines for class of 75 studentsCreate group activities to encourage class participation and effective learning

Served as the Health System's spokesperson and chief contact for the mass mediaPublic relations efforts resulted in more than $1.5 million in free publicity for Covenant Strategically coordinated public relations efforts with Health System's overall marketing planCoordinated the development, production and distribution of news releases to the mass.

Integrated PR activities with paid advertising and marketing efforts in order to develop most effective strategy for clientsDeveloped & coordinated PR campaigns resulting in national, regional and local news coverage

Anchored and produced top-rated weekend shows in the market Built and maintained relationships with sources on the South PlainsPerformed assignment editor and news director dutiesWrote and edited news stories for all showsPerformed live shots regularly under pressure

Anchored top-rated morning and noon shows in the marketDeveloped, wrote and edited stories for the morning and noon showsMade coverage decisions

Originated, wrote and edited news stories for all shows Broke a number of stories, education and city beatBuilt and maintained relationships with sources across the Panhandle