- Supported weekly client conference calls and played a pivotal role in strategic planning initiatives, ensuring alignment with clients' objectives.- Cultivated and maintained relationships with key media professionals and publications in the B2B Tech, Health Tech, and Music Business, Advertising and Media sectors.- Crafted and executed press materials and editorial pitches- Conducted extensive online and broadcast media outreach, successfully securing valuable placements in industry-specific media outlets.- Developed thought leadership content on behalf of multiple C-suite executives, positioning them as experts and enhancing their visibility in their industries.- Monitored media successes and compiled comprehensive coverage reports to showcase the impact of PR efforts.- Collaborated and supported new business deals including strategic planning and pitch execution. - Spearheaded internal marketing efforts, including content strategy, ideation, design, and creation, aligning marketing efforts with industry trends.- Managed and maintained internal LinkedIn and Instagram accounts, strengthening the company's online presence and engagement.- Oversaw the generation of engaging and informative company blog posts, showcasing expertise and thought leadership in various practice areas and general company culture.

- Provided support across accounts in tech, media/publishing and music/entertainment - Created client agendas, weekly call recaps and monthly client reports- Monitored news stories and client hits - Shared media clips with clients- Drafted speaking and award submissions - Conducted media outreach- Managed event organizer relationships

- Corresponded regularly with clients to discuss contracts, oversee the progress of projects, build relationships, and resolve conflicts.- Drafted, negotiated, and presented client contracts.- Oversaw teams of 5+ individuals, scheduled and assigned work tasks, and reported progress to agency leadership.