Responsible for marketing strategy and operations at Premier Disability, LLC, a member of Internet Brands and a leading nationwide Social Security Disability Advocacy firm.-New client acquisition through optimized channel management-Management of paid search and social campaigns -Affiliate publisher partner management-Landing page development and optimization-Funnel optimization specific to Social Security Disability

Growing businesses through proven strategies across a wide range of marketing techniques including: • Marketing Strategy • Conversion Optimization and Testing • Lead Generation • Performance Marketing • Paid Search and Social Media Strategy • Content Marketing • Email Marketing • Social Media Marketing • SEO

• Lifestyle blog focused on implementing daily “green” habits for a more sustainable lifestyle.• Website creation, social media campaigns, author, and photographer for greenlivingadventures.com.

Marketing Strategy Consultant for the Social Security Disability legal services industry.

• Marketing Strategy• Customer persona development and customer journey mapping.• Strategic creation of paid search advertising, social media advertising, landing page content, blog content, and email campaign content.

As the Senior Vice President of Operations/Marketing for this national leader in lead generation, I directed the marketing team that generates leads through Google and Bing paid search, Facebook, Instagram, and affiliate channels. Using a data-driven approach, I have impacted landing page testing and optimization, conversion funnel optimization, email marketing, and paid and social performance marketing in the legal, financial services, and senior living industries. I have professional experience in digital and direct response marketing, project management, and software systems development for both B2B and B2C markets. My ability to understand overall corporate strategy provided a strong foundation for management of the digital marketing campaigns and software programs/system development.I was also responsible for developing IT strategies and roadmaps for new products and services as well as driving efficiencies in application development. I worked side-by-side with application developers in the creation and execution of the SaaS Lead Management System, as well as all internal platforms.

• Managed $1 million annual contract with third-party development teams that created the web applications for all internal databases and systems, website form creation, A/B optimization testing, and lead distribution programs.• Spearheaded development of proprietary SaaS Lead Management System and Case Management System (CRM).• Executed the development of several cost-saving proprietary platforms for internal operations improvements and marketing automation systems.• Supervised team that maintained servers with superior uptime.• Managed IT technical support team.

• Management – Managed products and client services for this early growth-phase private enterprise through to successful private equity transaction.• Marketing – Responsible for B2C website development and optimization, A/B website testing, user experience, and affiliate marketing.• IT Systems – Managed internal IT systems and oversaw development and client onboarding of SaaS product.• Client Services - Worked closely with client services to increase client retention through successful onboarding and monitoring.

• Represented Southwestern territory for distinguished leader in structuring multi-vendor financing solutions to hundreds of investment grade corporations, hospitals, and universities.

• Founded and facilitated all marketing and operations for profitable e-commerce business for niche vintage collector’s market.

• Strategic Marketing - Responsibility for $11 million line of consumer craft products.• Product Development - Directed target market definition, pricing strategy, branding, and packaging design of eight semi-annual craft product collections.• Advertising & Promotion - Budgeted/managed publicity, B2B advertising, product promotions, and trade shows.• Team Leadership - Managed 3 supervisors, and 15 staff members, as well independent national sales representative team.

•Managed a $28 million purchasing budget for 264 retail craft departments after merger with Flower Time, Inc.•Merchandised 840 square feet of retail space, planned advertising, managed inventory and trained store staff.