I am a marketing and brand development leader with over 15 years of experience driving growth for enterprise and SMB brands across diverse industries and verticals. I have a proven track record of launching and scaling brands and products through experiential events ,innovative marketing, branding, and advertising strategies across various channels, including digital, social, large scale events, community partnerships and sponsorships. I have also built robust partnerships with brand partners, executing co-op marketing strategies that deliver exceptional results.Career Highlights:★ Lead 5-7 Field Managers and 25+ Brand Ambassadors at First Step Marketing to execute marketing strategies, campaigns, content, events, and partnerships across Texas for a leading telecom client resulting in:o 125% YoY client program growth along with 25% YoY growth in event tactics and brand awareness.o 500+ Texas-wide events and sponsorships that improved brand engagement and exceeded revenue targets by 10%.o 500K+ social media impressions from community events that reached 70K+ households and raised $150K+ in donations.o A client referral program with 450 signups in 3 months that helped drive 25% statewide penetration (2% above national goal).★ Directed a team of 4 direct and 20 indirect reports in executing innovative consumer marketing campaigns and experiential programs across social, events, and PR channels for Verizon and Frontier Communications while serving at Marketing Werks, resulting in:o 700 + local/national brand activations, events, and sponsorships that drove 15% YoY growth in brand awareness.o CRM messaging that delivered 9% growth in new accounts and improved average revenue per user (ARPU) by 15% YoY.o The launch of a campaign microsite that garnered 156K views and social media channels with 13M+ total impressions. o Directed a cross-functional team for a ten-week, eight college tour of Brad Paisley resulting in over 20M+ impressions and managed aspects of venue relationships and contracts across the country