Holly Walsh Email and Phone Number

Immunology • Marketing leader and coordinator during key launch of H2H trial requiring cross therapeutic as well as cross functional and alignment.• Successfully launched SKYRIZI owning print, Irep emails, HCP videos, response messaging, competitor strategy, NSM post launch meeting prep, pan PsA access, and supplemental ISA resulting in exceeding plan by over 3x in 2022.• Accountable for ISA/Playbook delivery, optimizing MABI, HCP, and field insights to make timely high-quality decisions while at the same time negotiating difficult conversations with internal partners to deliver exceptional material, on time. • Collaborated with in house and field team to successfully execute segmentation strategy, ISA/playbook pull through, and training, all dependent upon cross functional alignment.• Responsible for Tactical plan workshop to inform SP2 deck requiring alignment to strategic imperatives and input from external and internal partners, drawing on expertise from all contributors. • Managed brand and agency budgets, providing financial updates to ensure finance was able to adapt with agility.• Managed development of all ACR SKYRIZI assets, working across indications and functions laddering up to strategic goals for rheumatology.• Led sample management and guided team through risky sample outage as well as strategic assessment of sample distribution resulting in the field team always having adequate supply.• Developed, implemented, and led new marketing rotation program for RHUEM Corps resulting in 4 marketing rotations in 2022, 5 in 2023 and expansion across immunology.

• Fostered team collaboration in the development and execution of brand strategy and tactics; inclusive of brand tactical plan lead and coordinating with external and internal stakeholders to achieve financial goals across multiple projects.• Collaborated cross functionally to assimilate market research into segmentation strategy/tactics. • Developed and managed an HCP campaign that included pull through of HCP website, ISA, and print.• Strategically analyzed consumer tactics and proposed solution to maximize budgetary constraints. • Negotiated DSA strategic needs with cross functional partners and executed first DSA field resource.• Supported the development and implementation of an External Expert (EE) strategy that included the facilitation of virtual and in-person advisory board collaborations.• Leveraged strategic analysis and input from a variety of stakeholders to effectively convey an understanding of touchpoint mapping gaps that supported the development and execution of a new patient services program.• Led market research and analysis initiatives for the brand, driving an understanding of key demographics. • Effectively planned a competitive response scenario for a new market entrant leading to effective containment of market share erosion.• Delivered tactical execution of conference initiatives, P2P, and patient advocacy.

• Established and delivered training projects to sales representatives in the field, creating content for workshops and sales meetings for the development of the sales force.• Worked with key stakeholders to deliver materials in preparation for a competitive launch, positioning the sales team and organization to reduce market erosion anticipated from the new competition.• Coordinated the 2017 and 2018 ACP National Sales Meeting workshops; highest survey results in area.

• Drove sales and exceeded established goals every year in the role, conveying product expertise in a wide range of pharmaceutical products. • Communicated directly with Gastroenterologists, Cystic Fibrosis Centers/Pulmonologists, Oncologists, and Primary Care physicians to provide specific product insights and account support as needed. • Led several education initiatives throughout the district and region, developing and delivering sessions regarding sales aid reviews, sunshine act laws, iPad functionality, and managed care. • Achieved numerous awards and recognitions during time in role, including earning status as a Regional Advisory Board and Sales Council member as well as the Managed Care Champion in 2016 and 2016, among other accolades.

• Effectively managed a territory in selling products for various disease states such as cholesterol and thyroid hormone replacement to physicians.• Spearheaded market share growth in the territory by leveraging previous pharmaceutical sales experience to establish and capitalize upon relationships in the industry.