Holly Williams Email and Phone Number

• Develop global campaign strategy, channel plans, and targeting to drive YoY pipeline growth in worldwide geographies; guide asset narratives with SMEs for digital banners, social media, global eBooks, infographics, email nurtures, videos, content syndication, and more. • Manage global campaigns assets, process, costs, stakeholders, and workback schedules, executing SOWs for highly complex and impactful global field sales campaigns, aligning cross-functional marketing, product, technical, and ad agency partners to launch on time and within budget.• Flawlessly execute campaigns and exceed set objectives by managing strategy and timelines across aligned internal and external business units while anticipating bottlenecks, assessing risks, and making tradeoffs across disparate groups with competing priorities.• Drive process improvements, stakeholder reviews, and QA process, aligning assets to legal and brand standards and managing narrative collaboration to deliver bar-raising content.• Monitor, analyze, and optimize campaign performance, assessing new growth strategies by geography; advise global field sales on paid and owned channel opportunities, GTM asset launches, and partner campaigns to increase sales pipeline.• Develop and execute partner marketing strategies and assets, using development funds in target geographies; manage program and field sales communications, including timelines, tactics, assets, and performance reporting.• Own communications and reporting for key business units, including executive briefings, process, and strategy docs.

Senior growth marketing manager for a division of a publicly held tax software company, overseeing all content & media strategy to drive YoY new business growth.• Develop and execute content and channel media strategies including digital ad campaigns, organic & paid social, email, direct mail, blogs, SEO, and SEM; Program manage campaign development and timelines to deliver on-time and within budget.• Create and execute the annual content calendar, aligning whitepapers, emails, paid & organic social media, advertising campaigns, blogs, direct mail, and more to key corporate initiatives and themes.• Analyze and optimize campaign and content performance against key KPIs; report and advise on growth opportunities to executive and field sales stakeholders.• Plan, budget, and execute all paid media in partnership with internal branding teams, product SMEs, and external advertising agencies.• Strategize and execute industry tradeshows, webinars, thought leadership engagements, and onsite conference initiatives.

Customer engagement strategist, executing key lifecycle moments to promote client retention.• Execute customer journey across various platforms, elevating messages to drive business goals and optimizing content performance using key metrics and performance indicators (KPIs).• Go-to-market channel planning and branding execution for newly acquired companies.• Email lifecycle journey mapping with ongoing assessment of data points to pivot as needed.• Manage simultaneous, multi-faceted projects, partnering with content, product, and branding teams for new mergers and acquisitions. Run GTM roadmap reviews and keep stakeholders aligned across key initiatives.• Optimize sales conversions through developing internal processes and external marketing collateral.• Write effective marketing communications, aligned with corporate brand guidelines and target personas.• Detailed copy editing, collaborating with stakeholders to incorporate feedback for emails, surveys, collateral, and more.

Sr. Marketing Manager, leading a team of account, marketing, and project managers to deliver lead gen initiatives, field marketing collateral, product launch, campaign, & conference strategies for a Veterinary SaaS/ Medical Insurance company.• Proven track record of leading large product and campaign launch initiatives, presenting at all stakeholder levels to deliver customer-centric results.• Created and executed all content and strategy for B2B digital lead-gen initiatives in support of US and Canadian field marketing.• Led project management for all B2B copy, content, campaign, and UX project deliverables, including social media, social video, PPC, geo fencing, tradeshow collateral, brochures, SEM and more.• Create GTM product marketing roadmap and retention & acquisition customer journey map. Review plans with sales, branding, content, and product stakeholders to deliver on time campaigns.• Managed internal team of 3 and six external advertising agencies to execute 20+ monthly B2B marketing initiatives.• Track and plan ad agency P&Ls to produce UX initiatives, paid media, content, collateral, and campaigns within budget. • Skilled cross-functional collaborator with superior attention to detail and exceptional written and verbal skills to present at all organization levels.

Product and Channel Marketing Manager (contract & FTE), overseeing Amazon’s global email and push marketing initiatives for events, consumer and B2B campaigns to optimize conversions and deliver against global KPI’s, including engagement and revenue.• Define global email strategy and KPI’s, execution, and optimization for Outbound channels including SMS and in-app push notifications to increase acquisition and mobile app usage.• Develop sustainable marketing programs to meet significant growth goals, including Amazon's affiliate network and Central Outbound channels.• Develop and test best practices for copy, promotions and customer segmentation to drive engagement, repeat visits, and purchases.• Align and partner with global teams including Marketing, Product and Engineering teams • Define and execute campaign messaging, targeting and optimization strategy.• Create mobile and email experimentation strategy, including QA, testing, and platform compatibility.• Advanced campaign data analysis to deliver against engagement, revenue, and global KPI’s.• End to end ownership of push and event campaigns, managing each project's content, strategy, targeting, execution, reporting, and optimization.

Contracted product manager on-site for Amazon Central Outbound Marketing, to deliver a mobile expansion initiative to grow the global addressable audience.• Design and own product strategy, creative messaging, consumer engagement testing, data interpretation and financial models to grow the global mobile addressable audience and generate positive downstream impact. • Implement push, email, on-site campaigns, and CX initiatives to deliver 250% growth for the Amazon EU mobile audience.• Interpret stakeholder feedback, use analysis, and A/B testing to drive product improvements and efficient repeatable processes that scale for international market expansion. • A/B feature launches and consumer engagement testing across the Amazon website, reporting on metrics and mitigating risks to reach target KPIs.• Contribute to process improvement across the organization with clearly articulated SLAs and project documentation. Proactively identify gaps/issues and work with business and technology partners on solutions.

Product marketing manager at AWS, working with key stakeholders on the serverless marketing, product, and global campaign teams. • Develop, write, edit and manage website pages and blogs in Adobe CQ (CMS).• Creation of landing pages and email nurture campaigns in Marketo.• Generate custom tracking URLs for campaigns and website pages.• Create product launch emails, website pages, and campaign workflow process. • Develop copy and design layout for site-merchandising campaigns.• Create field enablement and content for all phases of customer life cycle.• Project management of launch marketing activities and campaign assets • Creation of content repository for field enablement initiatives.• Develop and leverage relationships with internal and external stakeholders

Contracted project management on-site at Microsoft, working with key stakeholders in education marketing for the K-12 ‘Trial in a Box' campaign. (v-contractor)• Facilitated communication between overseas Ciber development team and internal Microsoft stakeholders to launch a customized, automated platform for the TiB program.• Demonstrated the launch model and real-time data analysis dashboards to keep track of KPI’s. Fielded stakeholder questions, tracked changes needed and insured delivery upon the SOW.• Trained Microsoft internal teams on the SaaS system and the use of tracking within Dynamics 365 (MS Retail Sales, TeleSales, Marketing and external Sales.) Created all training materials for the platform.• Managed team of overseas software developers, conducting team meetings and serving as a liaison with MS internal teams to mitigate risk.

• Strategic account management & marketing for local, national and regional B2B and B2C accounts, including campaign creation for mobile marketing, email marketing, social media marketing, geo-fencing, keywords, re-targeting, native advertising and online video as well as broadcast campaigns, promotions and live event marketing.• Account & program management for a large number of monthly campaigns with involvement at all levels of stakeholder engagement from RFPs to client presentations, implementation and analysis. • Develop program strategy from RFP to internal planning/ presentation phase. Guide negotiation with external stakeholders through contract acceptance and allocate program elements/responsibilities internally.• Lead cross-collaboration with internal stakeholders (Management, Programming, Promotions, Events, Ad Traffic) and assign responsibility for program elements and timelines through all phases: strategy creation, contract, implementation, execution, data analysis and program summary.• Analyze data/KPI’s and make optimization recommendations to external stakeholders weekly. Manage internal teams on prioritizing and implementing strategy changes.

• Oversee a complex mix of marketing, advertising, digital advertising, business development, branding & production activities for this high-end healthcare facility, a division of Universal Health Services.• Lead extensive media strategy, content, planning, buying and negotiation activities designed to reach targeted market segments and audience demographics; budgeting of $1.7M annually across TV, Radio, Print, Internet (PPC, Paid Search & Organic), and a wide range of digital strategies including Social Media channels to insure a consistent, aligned branding message was delivered.• Managed and mentored a 3-person Business Development team responsible for all revenue-generating initiatives, in addition to managing a highly successful B2B referral network with doctors, hospitals, attorneys, insurance companies, labor unions, and other professional service providers.• Creatively leveraged social marketing and multimedia technologies to generate leads and promote digital brand awareness; e.g. A/B testing, SEO, SEM, PPC, keywords, analytics, social media, YouTube, Facebook. This included all content creation strategies, video and print production as well as social media themes and implementation.• Conducted ongoing market research, competitive intelligence, and marketing ROI analyses to stay ahead of the competition, ensure marketing dollars were invested wisely and that all content creation was a relevant extension of the brand.• Managed production of a wide range of marcomm collateral including client packets, press releases, video, web and social media content, brochures, and merchandising/tradeshow materials.• Led the development of a brand-new corporate website in 2015, leading an outside vendor and online advertising firm through every step of the process including site design, navigation, UI/UX, content development and acquisition, SEO optimization, and social media integration and messaging.

• Recruited by this fast-growing e-marketing company as one of 12 national account managers focused on growing the site's clientele and evangelizing the value proposition of the digital "group deal" concept.• Generated over $500,000 in new revenues within the first 10 months via an aggressive regimen of prospecting, presenting, market research, pipeline management, CRM use and customer follow through.• Created strategic marketing plans and advised a diverse mix of clients (e.g. professional sports teams, restaurants, hospitality firms, entertainment venues) on effective branding, packaging, and pricing strategies.

• Client development and account management working with health, beauty and food brands from conception through all phases of product branding, packaging and positioning for this strategic branding firm, including strategy, PPC, search and social media.• Specialized in consumer product marketing from concept to commercialization: Strategy, design, packaging, product launch, implementation, web development, re-branding and reputation management.•Led cross functional teams and managed relevant stakeholders including clients, design, marketing and engineering.•Presented & executed product promotion plans, website development, launch & strategy.

Branding consultation and multi-media campaign sales to new local, national, and high-volume advertising agency accounts using radio, online, email, social, mobile media, event sponsorships and promotions•Strategic media and sponsorship sales to new businesses and high-volume advertising agency accounts, through researching, calculating ROI and creating presentations for RFPs.•Created promotional strategies using advertising platforms to maximize business results.•Submitted & resolved RFI’s (requests for information) & RFP’s.•High attention to detail, results-driven work ethic, and strong analytical skills.

Music, video and capital equipment sales/ National Account Management with C-level contact in Fortune 500 Accounts•Actively identified new & strengthened existing national retail client relationships (Nike, Sears…) •Strong in managing diverse set of stakeholders at all levels of the organization & gaining buy-in for the recommended path forward.•Created & executed customer-facing presentations, creative briefs, field readiness materials, etc…•Generated in excess of $1,000,000 in new business revenues within first nine months.

Radio advertising, online banner, sponsorship sales & marketing campaign development to local and high-volume advertising agency accounts•Marketing campaign creation for new and key accounts using analytics to research and identify market segments, optimize campaigns, create brand concept, implement media strategy & track ROI.•Created customized on-site events & promotions, broadcast features & media campaigns including an 8+ year. Mobile Mammogram program.