Holly Aker Email & Phone Number

Austin, Texas Metropolitan Area

Basingstoke, England, GB

Basingstoke, England, GB

Basingstoke, England, GB

Basingstoke, England, GB

Blanco, Texas, US

• Developed and maintained relationships with key accounts and smaller accounts
• Cold called new accounts and educated new buyers on Real Ale’s core values and product line
• Created weekly itinerary and scheduled meetings with buyers to sample product, sell in new beer placements, and sell in off-premise product displays
• Managed a team of distributors to ensure beer is sold in and branding is correct in every account
• Scheduled and planned events and tastings at accounts to promote Real Ale products
• Used Wordpress and Twitter to promote events, new products, and interact with social media followers

Westlake Hills, Texas, US

• Secured coverage of primary research in business press publications including Forbes, Yahoo! Small Business, U.S. News and World, and Tech Republic
• Maintained relationships with hotel and property management-focused trades and publications such as Tnooz, Hotel News Now, Hotel News Resource, and Zillow
• Managed promotion of primary research, developing outreach strategy and company messaging around key findings and market implications
• Managed corporate social media and developed company social media strategy and style guide

• Founded the blog to make craft beer more accessible to women (and men) and establish a resource for news, event postings, and commentary on the Austin craft beer community
• Co-wrote Austin Beer: Capital City History on Tap, a comprehensive book on the history and culture of Austin’s craft beer scene from the 1800s to 2013, published by History Press
• Planned large parties and smaller events to promote craft beer and the Austin craft beer community
• Used social media to create buzz about Austin Beer and promote blog posts, events around town, and book signings
• Named the 2012 number five food blog in Austin by the Austin Chronicle
• Led a panel about beer and food pairings at the 2013 TechMunch Food Bloggers Conference

• Attended and reviewed musical performances
• Coordinated private interviews with musicians
• Reviewed bands' albums
• Wrote long-form stories based off interviews and musical performances
• Wrote and edited all work under strict deadlines

• Managed company and client social media accounts on Twitter and Facebook
• Assisted with writing and editing press releases, building media lists, and pitching
• Used Wordpress to create content for company blog
• Tracked press coverage and trends in the medical industry for clients
• Interviewed past patients for possible PR opportunities.

Austin, TX, US

• Applied for relevant awards and speaking engagements for company thought leaders
• Took lead role in writing and editing press releases, building relevant media lists, pitching, and sending follow ups
• Monitored for press coverage and tracked results of all initiatives
• Wrote company-wide social media style guide for Facebook, Twitter, LinkedIn, and Glassdoor
• Acted as on-site media contact at events

• Updated company website and social media pages with upcoming events, videos, and written content
• Drafted, designed, and distributed email newsletters and eblasts
• Monitored Google Analytics reports and email outreach impact
• Helped to pitch, secure, and prepare for owner's speaking engagements
• Designed official T.H. Enterprise brochure
• Created advertisements through Google Adwords

Austin, TX, US

• Conducted daily Internet and print searches for clients
• Created monthly press reports and clip books for clients
• Built contact lists, wrote and edited press releases, and pitched relevant media
• Assisted in the planning and organization before and during SXSW events including the Hard Rock Lounge's Sound of Your Stay party, the Perez Hilton's One Night in Austin party, and the DMX/Pandora party
• Used social media to promote clients
• Handled pre- and post-SXSW PR for Electric Touch and acted as onsite media contact for Electric Touch interviews and performances.