Holly Roberts Email & Phone Number

Washington, District Of Columbia, United States

-Serve on the leadership team, managing 50+ employees and over 12 million dollars in annual revenue-Create impactful internal and external communications campaigns with achievable metrics and strategic deliverables (talking points, speeches, briefing decks, videos, infographics, style guides, newsletters, social media posts, etc.)-Establish relationships with the media, develop compelling media kits/press releases, and serve as the primary media trainer for the company, completing over 50 media training sessions for executive-level state and federal clients-Cultivate an inclusive corporate culture through policy development, supervisor training curriculum, and employee initiatives-Develop and implement engagement strategies for remote and hybrid staff including volunteer events, Teams competitions, corporate events, and onboarding programming-Oversee corporate social media channels and website platform, reinforcing branding standards and creating meaningful content-Provide one-on-one public speaking coaching to help leaders prepare for presentations of all types including conferences, congressional testimonies, and company-wide events-Ghostwrite on behalf of company leadership, implementing best practices in reputation management, audience segmentation and issue management -Build and maintain relationships with clients, teaming partners, and future employees

Washington D.C. Metro Area

-Managed a team of 5 who supported the Department of Homeland Security (DHS) by creating strategic communication plans, training decks, materials for the press, and marketing collateral (fact sheets, videos, blogs, product dashboards, annual reports, talking points, etc.)-Supported large-scale virtual, hybrid, and in-person DHS events with comprehensive support from agenda development to post-event survey analysis-Led group and individual media training sessions for the leaders in the Department of Energy-Created a monthly internal newsletter and facilitated company-wide team-building events

College Park, Md

-Teach BSST 340, "Oral Communication for National Security Careers" which focuses on rhetoric, crisis communication, government communication, and media relations.(Student evaluations are consistently above University and College averages.)

-Led culture-related initiatives including “3-in-3” videos and a monthly employee newsletter-Increased corporate social media followers by 45.27% through social media strategies-Supported high-visibility initiatives within the Department of Veterans Affairs (VA) by developing strategic plans, key/crisis messages, and outreach toolkits-Facilitated focus groups with key VA stakeholders and developed corresponding action plans

Washington D.C. Metro Area

-Supported the Department of Veterans Affairs (VA) in their Community Care initiative by developing plans and methodologies aimed at brand management and effective communication-Created social media (blog) responses, fact sheets, memos, outreach toolkits, and key messages on behalf of the VA designed to provide correct information, preserve the reputation of the VA, and guide internal audiences to resources

-Led trainings and developed content for the Training in Risk and Crisis Communication (TRACC) program focused on social media (influencer engagement and trends), audience analysis and media relations. -Presented research findings and program information at more than 15 conferences and events-Developed and oversaw external and internal communication efforts (blogs, publications, newsletter content, website content, and journal articles) while providing quality control on all portfolio products-Oversaw 8-12 interns and 3-4 hourly research assistants each year providing them with guidance on professional development, data analysis, and best practices in risk and crisis communication-Managed each project by developing a work timeline and seeing to all personnel and software analysis needs throughout the duration of the project

College Park, Md

-Managed project timelines and assisted in data collection and analysis for a project focused on public adoption of portable radiation detectors.-Oversaw a team of interns and worked with them to accomplish individual and project goals.

Shanghai, China

-Contributed to marketing efforts including photo shoots, commercials, and local PR events-Demonstrated and helped establish Disney’s brand and client service standards in Asia-Achieved sales targets through high-quality presentations and relationships with clients

Lexington, Kentucky

-Planned and executed webinars and data-sharing opportunities for a consortium of researchers specializing in risk and crisis communication, social media, and communication best practices.-Engaged in data collection and analysis on projects dealing with issues management, health crises, media relations, and crisis communication best practices.-Collaborated on publication and executive communication efforts surrounding research project

Orlando, Florida Area

-Implemented public relations best practices in thousands of guest interactions, furthering the brand of the company-Served fellow cast members as a town-hall liaison, raising concerns/ideas to management

Mckinney, Texas

-Developed emergency messages surrounding the financial recession and handled brand management concerns-Wrote press releases, created an employee newsletter, and assisted in advertisement creation-Planned and executed multiple grand openings and public relations events

Norman, Oklahoma

-Organized and promoted campus-wide breast health seminars and outreach opportunities-Assisted committee in the planning of the Pink and Black Ball, a local annual fundraiser

Oklahoma City, Oklahoma Area

-Handled customer experience questions/suggestions, maintained client data sheets, and oversaw corporate events to ensure they ran smoothly-Supported public relations team by developing media outreach kits and delivering them to local news outlets

Master Of Arts (Ma), Communication

Activities and Societies: Graduate Student Association, Risk Fellow, Teaching Assistant

Bachelor Of Arts (Ba), Journalism

Activities and Societies: Gamma Phi Beta Sorority, Gamma Beta Phi Honor Society, Gaylord College Ambassador, Walt Disney World Campus.