Holly A. Shelton Email and Phone Number
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I am a passionate and engaged Category Product Manager with a track record of driving sales and profitability across multiple businesses. I do this by developing strategies to support current and future business needs, creative problem solving and collaborating with key partners to deliver flawless execution. Throughout my career, I have demonstrated the ability to be adaptable and provide clarity when dealing with change and ambiguity. My background is 20+ years at Target in Merchandising and most recently 5 years at OMG, Inc. where I am a Category Manager in both Beauty and Pet.My signature strengths include:● Category Management - delivering customer focused assortments that support enterprise objectives● Project Management - taking a vision and organizing the work both as a leader and individual contributor● Problem Solving - leveraging multiple resources and synthesizing disparate data to develop a strategy● Building Relationships - creating and developing teams that are invested in the client's vision Specialties: Merchandising, Category & Product Management (Buyer), P&L Management, Process Improvement, Team Leadership, Change Management, Technology Development, Negotiations, Product Development, Vendor Assessment, Client Needs Assessment, Sales Forecasting, Team Building and Onboardingsheltonhollya@gmail.com
Retail Lab
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Category Manager & Insights Lead - Health & Beauty And Pet For TargetRetail Lab Jun 2016 - PresentGreater Minneapolis-St. Paul Area -
Sr. Merchandising Product ManagerTarget Jun 2013 - Jun 2015Owned the assessment of potential software vendor and gained alignment to engage in a strategic partnership, supporting enterprise offers which drives 20% of company sales. ●Identified, prioritized and communicated business requirements so that vendor could build out software to support business needs.●Built strong partnerships with cross functional teams, stakeholders, sponsors, technology and key business partners which drove alignment and support for change.●Delivered technology solutions and processes to support future state business need to bring together store and digital Promotion and Assortment Planning capabilities. -
Sr. Manager- Merchandising Process & Systems DevelopmentTarget Jul 2011 - Jun 2013Greater Minneapolis-St. Paul AreaMerchandising & Marketing - Promotion Capability Developed and executed strategies to advance the promotion capability which drives 20% of company sales. Led and developed a team to drive process changes and deliver systems solutions to support new and changing business initiatives. . ●Managed a $35MM+ project that was large in scope, complexity and effort.●Communicated project objectives and progress updates to sponsors and stakeholders, driving organizational alignment at all levels of the organization.●Partnered with internal technology team, marketing, third party vendor and key business partners to gain alignment and support for the strategy.●Created and executed oversight of resource plans to deliver project on time and budget.●Delivered business value throughout project by addressing process opportunities. -
Product Manager/Business Process Consultant - Merchandising Process & Systems DevelopmentTarget Sep 2009 - Jul 2011Greater Minneapolis-St. Paul AreaPrimary driver of delivering systems solution and supporting process change supporting new and changing business initiatives through partnership with technology partners, third party vendors and key business partners in Merchandising and Marketing.║ Driving Organizational Efficiency ║Developed and Implemented a Marketing tool and new process that streamlined how marketing and merchandising teams delivered the Weekly Ad.Launched new process and tool to over 100 impacted users.║ Financial Management ║Reduced workload by 2000 hours annually by eliminating manual work and duplicate data entry.●Effectively managed execution for $35MM project that was large in scope, complexity and effort.●Identified, prioritized and defined business requirements to support business needs.●Built strong partnerships with key cross functional teams, stakeholders, sponsors, technology and business partners to again alignment and support for change.●Delivered technology solutions that drove efficiency and visibility between marketing and merchandising. -
Sr. Buyer/Category Manager, MerchandisingTarget Corp Hq Feb 2000 - Aug 2009Greater Minneapolis-St. Paul AreaBuyer - Cameras, Home Improvement and DairyOwned P&L for over $500M in annual sales across 1,750 nationwide locations. Managed over 1700 skus from multiple National and Owned Brand vendors. Delivered results through product development, assortment planning, advertising strategy, vendor management and negotiations and visual merchandising for merchandising categories of responsibility.║ Financial Management ║Delivered a 38% CAGR in Dairy through development and execution of marketing and advertising strategies, capitalizing on industry trends and creating strong vendor partnerships.Added over $1MM in annual Gross Margin by executing a strategy to reduce spoils and defective product.Grew customer base by 2MM in yogurt category, driving $3MM incremental sales annually through execution of advertising strategy.Drove 15%+ GAGR in Light bulbs ($120MM category) by implementing new merchandising strategies to shift sales mix, gaining support for incremental merchandising space throughout the store, vendor partnership and execution of new promotion types.Developed and launched the decorative hardware business which delivers $125MM+ in annual sales.Delivered a 40% GAGR in Camera accessories ($20MM+ business) through execution of aggressive advertising strategy.║ Cross Functional Leadership ║Created and executed a strategy to launch decorative hardware category on company website, resulting in $500K in incremental sales annually.Increased Home Improvement/Automotive/Garden place Division endcap productivity by 18% through developing and executing a strategy to increase productivity and customer engagement.Increased sales in Cameras/Camcorders by 85% by reinventing all aspects of merchandising including assortment, delivering new fixtures, signage and in store and online brochures.Awards Received: Divisional Merchandise Award 2001, 2003, 2006, 2008, 2009Owned Brand Foods and Quality Assurance Cross Functional Team award 2009 -
Merchandise Planning ManagerTarget Feb 1997 - Jan 2000Greater Minneapolis-St. Paul AreaMerchandise Planning Manager - Hosiery & Bodywear and Video GamesManaged department execution of product distribution and inventory control requirements to deliver planned financial results. Led and developed a team of 6 Business Analysts and Specialists. ║ Inventory Management ║Managed $150MM in inventory and delivered both instock and turnover objectives.Awards Received: Golden Sales, Contribution & Turnover Award 1998, 1999 -
Merchandise Analyst & Sr. Merchandise AnalystTarget 1994 - 1997Business Analyst & Sr. Merchandise Analyst - Men's and Boy's College, Pro and Localized ApparelResponsible for managing inventory, replenishment and instocks for all merchandising categories of responsibility, partnering with stores leadership to plan/support special events and working with vendors to determine product needs.Awards Received: Directors Award, 1996
Holly A. Shelton Skills
Holly A. Shelton Education Details
Frequently Asked Questions about Holly A. Shelton
What company does Holly A. Shelton work for?
Holly A. Shelton works for Retail Lab
What is Holly A. Shelton's role at the current company?
Holly A. Shelton's current role is Sr. Category Manager & Insights Lead at Retail Lab.
What is Holly A. Shelton's email address?
Holly A. Shelton's email address is ho****@****get.com
What is Holly A. Shelton's direct phone number?
Holly A. Shelton's direct phone number is +161233*****
What schools did Holly A. Shelton attend?
Holly A. Shelton attended University Of Minnesota - Carlson School Of Management.
What are some of Holly A. Shelton's interests?
Holly A. Shelton has interest in Poverty Alleviation, Children, Disaster And Humanitarian Relief, Economic Empowerment.
What skills is Holly A. Shelton known for?
Holly A. Shelton has skills like Retail, Forecasting, Merchandising, Cross Functional Team Leadership, Project Management, Inventory Management, Strategic Planning, Management, Marketing, Problem Solving, Analytics, Pricing.
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