RESOURCE BRANDING is a full-service creative branding studio.Lead Resource’s big picture approach to client development. Manage internal and external planning meetings, research and strategic direction.Help establish and manage company goals and maintain growing profits for the agency. (Ex: weekly billings, time tracking, utilization and realization rates, client profitability.) Manage day-to-day execution of marketing strategies, timelines and budgets for multiple national developers and leasing teams.Actively build relationships both locally and nationally, positioning Resource positively for new business opportunities. Vet potential new clients, develop presentation and pitches, launch initial strategies and work with the Director of Accounts to ensure the smoothest transition and execution of work product.

KIAWAH PARTNERS is a luxury developer that blends unparalleled environments, multi-use communities, hospitality, and high-end amenities to create a superior lifestyle experience. Charged with driving revenue through directing all marketing initiatives across multiple business lines and product types totaling annual revenue of $250 million. Manage and direct an internal team of marketing professionals to execute Kiawah Partner’s annual marketing plan. Direct and manage strategies and budgets for all major marketing partners including advertising agency, digital agency, and print collateral agency. Drive prospect flow by identifying target markets, competitive analysis, prospect targeting, and product positioning. Serve on Kiawah Partner’s Revenue Generation Committee; contribute to high-level sales and marketing idea exchanges, oversee effective change management, prioritize company resources, and evaluate the performance of new strategies. Utilize resources like Sales Force Reporting Module, Google Analytics, Mongoose Metrics, Industry Research, and others to study overall marketing effectiveness, generate reports for senior partners and investors, drive budgetary decisions, and align marketing priorities with revenue goals.

Tomlin Development & Associates is a residential developer that specializes in large scale, mixed-use neighborhood designs that offer high-quality community experiences for a value driven market. Responsible for managing all marketing strategies and budgets for Lake Carolina, a traditional neighborhood design featuring 34 sub-neighborhoods situated around a 300 acre lake and Inspired Communities, 4 in-town condo and patio home neighborhoods.Managed all internal and external marketing resources. Evaluated and determined need for a more robust digital strategy to focus on specific demographic segments. Executed a refined digital experience to include a new web site for entry-level demographic, online advertising, and social media presence. Implemented new tracking mechanisms to allow for improved reporting and knowledge based decision-making.

The Cliffs Communities is a collection of eight luxury communities in the Carolinas and three international properties that offered reciprocal hospitality and amenity privileges across all communities creating the ultimate private club membership experience. Directed multiple aspects of marketing in support of eight resort residential communities, including; America’s First, Luxury Family Wellness Resort at The Cliffs at Keowee Springs, Tiger Wood’s First U.S Course Design at The Cliffs at High Carolina, and The International Institute of Golf headed by famed PGA Coaches Steve Bann and Dale Lynch.Directed over 7 million dollars annually across a high-impact marketing plan for overall brand messaging, community specific campaigns and product launch strategies; generating more than 9,000 leads annually.Increased year-over-year lead-to-tour conversion ratio from 16.9% to 19.4% by developing a unique Sales Liaison role; responsible for attending weekly sales meetings and developing new tools based on sales and customer feedback, educating and training, motivating and supporting 5 Sales Managers and over 50 Sales Professionals. Produced promotional materials for Tiger Woods and Tiger Woods Design including video scripts, photos and videos, national advertising, printed collateral, digital communications, and social media. Managed in-person media appearances and event schedules. Managed an annual event budget, executed elite events and worked in collaboration with other notable personalities and their teams including Jack Nicklaus, Gary Player, Stuart Appleby, Geoff Ogilvy, Mathew Goggin, Steve Bann, Dale Lynch, and George Hincapie.Contributed monthly input into digital strategy, web content, email strategy, and social media. Optimized cross-training opportunities within the department such as assuming the role of Director of Public Relations while announcing Tiger Woods’ first US golf course design in 2007 and again in 2009.

Sea Island is a private, gated community with an 89-year history of providing five-star resort and residential experiences for vacation guests and private club members. Responsible for managing marketing projects for 2 internationally recognized luxury resorts, The Cloister and The Lodge at Sea Island, both recipients of the AAA 5 Diamond and Mobile 5 Star ratings.Served as Head of the Advisory Board for brand publication, Sea Island magazine. Executed all on site logistics; photography production, production needs, and internal approval process. Sea Island magazine was the recipient of 3 Magnum Opus Awards and was nominated for an Eddie Award.Assisted Media Agency in planning and executing a 10 million dollar national media buy and measurable added value programs through direct mail, e-mail and web exposure. Nurtured media relationships through collateral distribution, web presence, travel offers, and on-site events. Executed direct mail and e-mail campaigns with a response rate of 1.5%, generating an average of $25,000 net room revenue per campaign.Managed brand partnerships with luxury lifestyle brands such as Land Rover, Jaguar, Net Jets, Polo, Neiman Marcus, Peter Millar, and Jet Golf. Established loyalty programs with partner brands and developed exclusive travel offers.Led re-branding effort to update over 1,000 assets with new company identity in anticipation of re-opening of The Cloister Hotel.