Holly Brown Email and Phone Number

- Own global content calendar and workflow – align with social, brand, retail, influencer, and partnership teams.- Own and drive blog and email campaigns, social media content strategy, and execution across all relevant platforms driving consumer reach and brand equity. - Hire and manage writers; oversee the brand's look, tone, and feel across all assets. - Own ad content and ad strategies while working in partnership with cross functional teams.- Ensure all creative and copy is… Show more - Own global content calendar and workflow – align with social, brand, retail, influencer, and partnership teams.- Own and drive blog and email campaigns, social media content strategy, and execution across all relevant platforms driving consumer reach and brand equity. - Hire and manage writers; oversee the brand's look, tone, and feel across all assets. - Own ad content and ad strategies while working in partnership with cross functional teams.- Ensure all creative and copy is on brand and aligned with luxury positioning.- Champion founder-led content, science, and education strategy across all majortouchpoints, including social, .com, earned media, email, digital, blog, and education. Show less

- Partner with cross-functional teams to create and execute successful promotional programs. - Work with the Executive Director of Global Online Copy to concept and shape campaign messaging. - Finalize promotional copy decks, adhering to Legal revisions and current claims. - Review site, email, and acquisition assets with Design and Ecomm; help increase CTRs and drive sales. - Digital copy liaison for the North America retailer team: ensure brand & product copy on partner… Show more - Partner with cross-functional teams to create and execute successful promotional programs. - Work with the Executive Director of Global Online Copy to concept and shape campaign messaging. - Finalize promotional copy decks, adhering to Legal revisions and current claims. - Review site, email, and acquisition assets with Design and Ecomm; help increase CTRs and drive sales. - Digital copy liaison for the North America retailer team: ensure brand & product copy on partner retailer sites includes correct product details and claims, and is aligned with the Clinique voice.- Edit and review copy to meet specific guidelines for Sephora, Ulta, and Target. - Finalize onsite display and sitewide email asset development for Macy’s Media Network.- Created blog content based on Clinique Skin School guides and expert interviews—partnered with Director of Global Omnichannel Education. - Developed site, email, and social assets directed to blog content, following SEO template by VP, Copy and Brand Voice. Show less

- Responsible for Exponent’s content strategy and research library. - Managed content and voice across all channels (social, digital, print, email flows).- Wrote long-form blog content and web pages, edited fact sheets, packaging copy, and FAQs. - Hired writers, partnered with SEO consultant, PR agency, branding agency, and UX team.

- Developed brand copy for ThirdLove channels including email, SMS, and paid ads.- Named and described ThirdLove merch kits for product launches.- Wrote blog content detailing ThirdLove's upcycling partnership with TexAid.

- Developed email and blog content surrounding virtual acupuncture sessions, reopening, and FAQs.

- Oversaw content across all marketing channels — print, digital, paid media, and social.- Owned the social media calendar, influencer partnerships, and budget; managed videographer and bloggers.- Owned the content calendar, featuring hot topics, seasonal tips, service launches, and technician spotlights.- Grew Instagram following 112% over two years using video and animation.- Worked closely with the email marketing manager on loyalty & retention and acquisition series.-… Show more - Oversaw content across all marketing channels — print, digital, paid media, and social.- Owned the social media calendar, influencer partnerships, and budget; managed videographer and bloggers.- Owned the content calendar, featuring hot topics, seasonal tips, service launches, and technician spotlights.- Grew Instagram following 112% over two years using video and animation.- Worked closely with the email marketing manager on loyalty & retention and acquisition series.- Gained a YoY email revenue increase of 11% through optimization and A/B testing.- Wrote copy for the membership model which saw 32% YoY growth of membership acquisition and an annual incremental revenue increase of $1,280 per converted member.- Hired and trained writers regarding wellness content; provided keyword research and analytics.- Worked with National Directors and lead technicians to craft engaging video content.- Executed A/B tests for paid advertising opportunities on Facebook and Instagram — including regional frequency pushes, retargeting between website and FB followers.- Built multi-channel reactivation campaigns targeting lapsed guests through email, web, and paid media efforts with an average annual lapsed customer revenue of $8.2 million dollars.- Built out local FB pages for 28 Salon & Spas and 3 At Work locations; provides local toolkits and guidelines for local management. Show less

- Responsible for The Red Door voice across all marketing channels.- Oversaw all video content, including staff training videos and social media tutorials.- Created a streamlined Salon & Spa menu for print & digital assets. - Conceptualized photoshoot narrative with Brand Manager; redefined brand voice and vision.- Managed The Red Door blog (The Tease); followed SEO best practices for optimized content.- Worked with Marketing, technicians, and National Directors to craft… Show more - Responsible for The Red Door voice across all marketing channels.- Oversaw all video content, including staff training videos and social media tutorials.- Created a streamlined Salon & Spa menu for print & digital assets. - Conceptualized photoshoot narrative with Brand Manager; redefined brand voice and vision.- Managed The Red Door blog (The Tease); followed SEO best practices for optimized content.- Worked with Marketing, technicians, and National Directors to craft compelling content across seven categories (massage therapy, body treatments, facials, waxing services, nails, hair, and makeup). Show less

- Created content for weekly emails, monthly recaps, radio scripts, taglines, homepage copy, and seasonal campaigns. - Established voice and language guidelines.

Acquired by The Red Door by Elizabeth Arden, Nov 1st, 2015.- Created editorial content and newsletters for Manicube before it's acquisition by The Red Door, Elizabeth Arden.

- Developed unique content for 50+ clients, improving online authority and Google rankings.- Utilized keyword research, cutting-edge analytics and traffic analysis to minimize cost-per-click. - Hired, managed, and paid writers; scheduled blog posts for all clients. - Executed social media outreach and fostered relationships with industry experts for link building.- Promoted from Content Manager to Director of Content.

- Named products and developed descriptions for women's clothing, jewelry, and accessories. - Proofed the site for errors and created content for marketing lookbooks and email campaigns.

- Oversaw creative including email, homepage, specialty programs, SEO, promos, and social.- Wrote product copy, press releases, and issued copy for RueLaLa venture.- Implemented rebrand copy structure and language guidelines with Pentagram design consultancy. - Established customer segmentation and defined personas based on Omniture analytics.- Helped conceptualize the social content calendar and execute strategy for celebrity campaigns.

- Developed thorough product descriptions and designer bios for merchandise. - Communicated with production and buyers regarding spring and fall launch.- Contributed to cashmere catalog and expedited priority brands by deadline. - Updated and completed brand profiles, edited site for errors, and maintained accurate web copy.- Assisted with launch of flash sale site, Belle & Clive.