Holly C.

Holly C. Email and Phone Number

Passionate Advocate for Women And Inclusion in Business @ Holly Chessman Marketing
Boston, MA, US
Holly C.'s Location
Greater Boston, United States, United States
Holly C.'s Contact Details
About Holly C.

Named one of New England's Top 40 Influencers in Content and Digital Marketing, I have a proven track record for developing powerful strategies and producing compelling content and stories for tech and other companies (start-ups to enterprises). I began my career in tech writing, switched to marketing, and then expanded into all aspects of strategy and program delivery. I am at ease working with technology and tools of all kinds, and love exploring new ways of engaging audiences.I have managed teams and my own business. I have a deep understanding of business strategy and the skills to produce and enforce results-driven processes and campaigns. I can also quickly grasp, clarify, and articulate why audiences should be interested in various concepts, offerings, solutions, and services. I am excellent at relationship building to effectively support organizational goals. I also believe in developing long-term relationships that I grow throughout my life, building a supportive and giving community where everyone benefits from one another's expertise.As I grow in influence and experience, I also give back to the community. I strongly believe that there needs to be more and better representation of women in tech and in business in general. I mentor women as they return to the workplace and grow their careers, speak at events about how to grow your reputation online and off, and write about how we can all benefit from bringing more women - and diversity in general - into the workplace, especially in leadership positions.I also write for Forbes (http://bit.ly/HollyForbesBio) and a variety of other publications and have published a book: AMPLIFY: How To Grow Your Reputation And The Kickass Career You Love.Specialties: • Leadership and management skills• Mentoring and developing women in business• Driving effective collaboration• Developing and executing impactful strategies and results-driven processes• Developing superior quality collateral, digital content, videos, infographics and more to support business goals• Generating and implementing social media, content marketing, and digital media plans to broaden influence, develop loyal customers, and support organizational goals

Holly C.'s Current Company Details
Holly Chessman Marketing

Holly Chessman Marketing

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Passionate Advocate for Women And Inclusion in Business
Boston, MA, US
Website:
hollychessmanmarketing.com
Employees:
2
Holly C. Work Experience Details
  • Holly Chessman Marketing
    Passionate Advocate For Women And Inclusion In Business
    Holly Chessman Marketing
    Boston, Ma, Us
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  • Wiseher
    Business And Personal Advisor On Marketing Strategy And Execution
    Wiseher Oct 2019 - Present
    Framingham, Ma, Us
    wiseHer provides on-demand advice for women in business, career and life. wiseHer helps women start, build and grow their businesses or rise higher in their corporate careers by connecting them with hand-selected, world-class experts from around the globe. Experts get paid a fee for their time and users get the quick answers they need to help them succeed and go farther, faster, wiseHer.I provide professional training and coaching around marketing, personal and business branding, content and writing, business growth, and more. Schedule a call with me today >> http://www.wiseher.com/
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  • Holly Chessman Marketing
    Passionate Advocate For Women And Inclusion In Business
    Holly Chessman Marketing Jan 2014 - Present
    I strongly believe that there need to be better systems put into place to bring equality, diversity, and inclusion for all to the workplace. As such, I actively seek opportunities to promote women's leadership and growth as well as equality, diversity, and inclusion in business. For example, I:• Write articles about inclusionary leadership and how to succeed in the workplace• Speak to women's groups and at tech events about how grow your reputation online (examples can be found here: Speak Up! Don't Let Fear Rule Your Life http://bit.ly/SpeakUpBrightTalk; Plant The Seeds Of Success By Growing Your Reputation Online http://bit.ly/SeedsWebinar)• Mentor women who are returning to the workplace after taking time off to care for children• Published a book to help women raise their voices to grow their careers - AMPLIFY: Grow Your Reputation And The Career You Love Are you interested in having me present to your group or write an article for you? Please contact me here on LinkedIn or at holly@hollychessmanmarketing.com.
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  • Holly Chessman Marketing
    Book Author - Amplify: How To Grow Your Reputation And The Kickass Career You Love
    Holly Chessman Marketing Nov 2018 - Present
    Women in tech - as in many areas of business - are in the minority in every meeting. It’s difficult to find our voices in a room full of men. Even when we’re ready to share ideas, we often have to shout to be heard, trusted, and respected. It’s time for that to change. Over the years, I've used my marketing and business experience to navigate mostly male waters. I've taught people how to build their reputations using online and offline tools - and now I wants you to gain that same success.Today is the day you start making the small changes you need to grow your voice and, consequently, your career. Small steps with big impact - that’s what it’s all about. Between the tips in this book and the straightforward, step-by-step exercises in each chapter, you’ll see your life change for the better.As you go through this book, you’ll learn about the Defining You methodology, the exclusive system for accelerating reputation and career growth. You’ll get the step-by-step guidance to reach your goals faster than ever. You’ll develop the means to realize the success you’ve always envisioned: Speak up in meetings. Get the raise you want. Find a job that satisfies you. Do what it takes to meet the goals that are right for YOU.Take control of your career TODAY and define the “you” you want to be.
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  • Holly Chessman Marketing
    Expert Article Contributor
    Holly Chessman Marketing Aug 2015 - Present
    I have contributed to a variety of business publications, including Forbes, Maximize Social Business, VentureFizz, and Business2Community.I was a part of the Forbes Communications Council, and as such, I offered expert advice on marketing and communications, as well as write articles on the same topic.Maximize Social Business was a leading resource to help businesses learn how to best maximize the opportunities that social media provides them. For Maximize Social Business, I wrote a column containing detailed advice on how to improve content marketing efforts.VentureFizz is the official publication for the Boston tech scene, keeping readers connected to all that is going on in the Boston tech community. For VentureFizz, I write about all things marketing, including strategy, content marketing, social media, blogging, websites, customer relationships and more. I also write about women in tech, Boston events, and prominent members of the Boston community.Business2Community provides a balanced view of the current business landscape based on industry news and trends, as well as the real-life experiences from expert contributors. For Business2Community, I contribute customer service, marketing, and technology articles.
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  • Holly Chessman Marketing
    Storyteller, Speaker, Author, And Digital Strategist
    Holly Chessman Marketing Apr 2008 - Present
    Named one of New England's Top 40 Influencers in Content and Digital Marketing and 30 Women in Digital You Should Be Following, I am a storyteller, author, speaker, and marketer.* Author of AMPLIFY: How To Grow Your Reputation And The Kickass Career You Love.* Contributor to Forbes, Social Media Examiner, Maximize Social Business, and more. I write about women in tech, business growth, customer service, and marketing.* Speak at events about leadership, career growth, social media, and handling life changes. * Teach and mentor women in business and people going through employment transitions.
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  • Catchpoint
    Senior Director, Content And Brand
    Catchpoint Nov 2020 - Oct 2022
    New York, Ny, Us
    Catchpoint provides solutions for instant insight into the digital experience of your customers and employees and the performance of all your networks, apps, and digital services. At Catchpoint, I developed and managed the content, strategy, tools, and processes needed to effectively tell the company's story, engage site visitors, draw media attention, and achieve our goals. I managed an incredibly talented team covering such areas as content, website, blog, social media, brand story, company look / feel / tone / voice, prospect journeys, sales enablement, education, and more. I also helped grow DE&I efforts across the internal and external voice, brand, and culture of the company.
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  • Forbes Communications Council
    Official Member
    Forbes Communications Council Nov 2016 - Oct 2022
    Boston, Ma, Us
    As a member of the organization, I provide marketing insights and other contributions.
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  • Glowtouch Technologies
    Vp Of Marketing
    Glowtouch Technologies Aug 2018 - Apr 2019
    Louisville, Kentucky, Us
    GlowTouch Technologies is an outsourcing company. At GlowTouch, I ran marketing and developed business strategy for high-speed growth. Partnered with sales and executive teams to devise effective strategies and coordination of cross-functional initiatives. Accountable for marketing budget. Presented KPI reporting and recommendations to management. Built and led the marketing team, meeting regularly on group and individual basis to maintain accountability, communicate goals, and develop employees. Established strategy for multi-channel content distribution including web, social, and print media. Represented company in speaking engagements and developed public relations opportunities.Selected achievements:• Refocused and relaunched brand messaging, including effective redesign of website and refined brand standards.• Skillfully developed event strategy to increase brand awareness and secure business.• Spearheaded successful effort toward company's inclusion in Forrester Report and secured business awards.• Recruited and managed global marketing team. Charted objectives, programs, vendors, and business strategy and developed branding, messaging, voice, content, and strategic partnerships.• Developed robust KPI structure to facilitate streamlined marketing programs and results.
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  • Glance Networks
    Vice President Of Marketing
    Glance Networks Jan 2014 - Nov 2017
    Wakefield, Massachusetts, Us
    Glance Networks develops integrated visual engagement solutions like cobrowse, screen share, and one-way agent video. I managed Glance Networks' marketing team, programs and digital activities, driving and growing the business through compelling marketing initiatives, including:Content - Grown content repository by nearly 400% with digital assets like eBooks, blog posts, white papers, brochures, infographics, videos, etc.PR / AR - Led activities with media / analysts, including contributions to targeted publications (Forbes, CustomerThink, Loyalty 360, and more), press releases, and interview and podcast opportunities. Led the charge as Glance won awards like the 2016 Salesforce Innovation Award, 2016 CUSTOMER Product of the Year and 2017 Most Innovative SalesTech Award.Inbound - Managed inbound marketing activity, including CTAs, landing pages, emails and metrics to improve lead capture/nurture.Email - Developed email campaigns to customers and prospects to provide education, introduce new offerings and drive traffic to the website. Website - Led website overhaul and continual audits, using metrics and analytics to direct efforts, improve traffic patterns and capture leads. Brought website to page 1 on Google through natural SEO.Branding - Led rebranding effort, including new logo and look and feel of materials company-wide, modernizing the look of the company and providing direction on product UI improvements.Social Media - Led social media efforts, organically growing following by more than 200% and increasing conversations, retweets and reposts, and other social interactions.Events - Managed event activities, including initiatives to drive traffic before, during and after events.
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  • Bozmyn
    Leader And Inspiration
    Bozmyn Feb 2014 - Jan 2015
    Bozmyn was a secure, family-friendly sharing site where you could quickly build private, group-based communities. • With bozmyn, you could make or be a part of as many communities as you want.• Admins limited who was allowed in a community, so you didn't have to worry about strangers seeing your updates. • You could send updates, photos, and videos to one, several or all your communities at once – or chat or send updates to individuals within those communities. • A visual graph enabled you to easily see who you’re connected to and how you’re connected. • Parental controls provided you with alerts and reports to monitor your child’s use of bozmyn.• Straightforward privacy settings allowed you to limit who could see your personal information. You could even restrict other people’s ability to forward your posts.• An easy-to-use interface meant anyone from your grandparents to preteens could easily navigate through the site. I was the co-founder of bozmyn.
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  • My Kids' Adventures
    Founding Writer
    My Kids' Adventures Jul 2013 - Aug 2014
    My Kids’ Adventures™ was an online magazine designed to make it easy for busy parents to create adventures with their children anywhere—and it’s from the founders of Social Media Examiner.I wrote articles about fun and easy activities you can share with your children. I was the first person invited to become a monthly writer and I wrote for the publication from its launch through the day it closed its doors.
  • Empirix
    Director Of Marketing
    Empirix Oct 2010 - Jan 2014
    Billerica, Ma, Us
    Empirix's proactive solutions enable improved business performance by enhancing the customer's communications experience, end to end. With Empirix, you can preempt technology issues, ensure peak level performance, and predict the smartest actions to take in order to improve your business and delight your customers.In this position I:• Managed a team, including 1:1s and team meetings, developing career paths, and bringing out individual strengths that led to growth of the team as a whole.• Managed sales enablement processes, such as developing, driving, and executing on a Sales Enablement Roadmap which allowed Empirix to deliver more than 300% more new sales enablement material over a two year period.• Managed all website-related activities, including leading a corporate web redesign and rebranding effort that involved organizing the team, driving processes, and delivering a world-class international website on cost and on time that was consistent with new branding and messaging. • Developed, wrote for, and managed a corporate blog (http://blog.empirix.com), as well as numerous pieces of internally and externally-facing communication pieces. • Instituted and managed a social media strategy that resulted in significant uptick in media, analyst, and customer interest. Activities included posting on sites, developing relationships with followers, developing and managing a blog, educating employees on the use of social media, developing a social media policy, and more. Doubled social following year over year in 2012 and 2013.
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  • Davies Murphy Group
    Marketing Team Lead
    Davies Murphy Group Mar 2007 - May 2009
    The Davies Murphy Group provides integrated public relations, marketing, and business strategy services to companies worldwide.Activities included the following:• Managed teams that provided strategic counsel to clients ranging from startups to multinational businesses. Managed cross-functional meetings to research, develop, and execute projects.• Managed website conception, creation, and maintenance, including outlining and organizing sites (e.g., home pages, menus, and forms), writing text, ensuring proper layout, including Search Engine Optimization (SEO), and managing site updates.• Identified corporate communication needs and wrote and managed the editing, layout, proofing, and updating of a variety of writing oriented projects.• Managed, negotiated with, and researched contractors and outside vendors involved with graphical projects, promotional activities and items, mailing lists, events, and more.• Managed SEO projects, including optimizing websites and running Google AdWords campaigns.• Identified corporate communication needs and wrote and managed the editing, layout, proofing, and updating of a variety of writing projects.• Managed meetings with senior management, sales people, programmers, contractors, and graphic artists to research, develop, and execute projects.• Ensured consistency in branding, look and feel, and language across marketing and technical materials.• Conducted research regarding clients’ markets, competitors, customers, and partners.
  • Guardium
    Senior Marketing Writer
    Guardium Mar 2003 - Mar 2007
  • Matrixone
    Senior Marketing Writer
    Matrixone 2001 - 2002
    Herzlia Pituach, Israel, Il
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Holly C. Skills

Collateral Management Writing Ibm Prospects Long Form Corporate Branding Vendors Sales Nurture Tone Business Networking Cost Data Sheets Content Marketing Mentoring Hebrew Digital Marketing Structure Idea Generation Online Advertising Social Media Strategist Content Strategy Glance Internal Communications Natural Resources Event Management Women In Business Keywords Direct Mail Data Conversion Search Content Development Webinars Article Management Public Relations Marketing Communications Contractors Twitter Desktop Computers Signage Descriptions Copy Editing Metrics Ctas Exceeding Expectations Database Security Friendly Publications Qualifying Prospects Salesforce.com Workflow B2b Award Applications Press Releases Messaging Brochures Education Self Starter Rebranding Team Management Layout Publishing B2b Marketing Radio Access Network Voice Sales Enablement Direct Materials Seo Strategy Muscle Purchased Branding Strategies Demand Generation Buying Testing Project Coordination Founding Creative Strategy Editing Ariba Audience Surveying Transitions Image Solution Intranet Kinds Documentation Research Articles System Monitoring Shares Multinational Copywriting Campaigns Written Marketing Research Product Marketing Website Development Information Graphics Social Media Power Promotional Success Stories Training Manuals Web Design Business Development Communication Advertising Lead Generation Ale Creative Writing Matrixone Subject Matter Experts Repository Visibility Case Studies Marketing Types Of Writing Communication Systems In Person Newsletters Posts Engagement Cross Functional Collaborations Strategic Communications Guardium Analytics Advocacy Demos Collaboration Solutions Presentations Media Linkedin Storytelling Websites User Interface Internal Audit E Business Roadmap International Executive Management Bit.ly Multi Tasking Trade Shows Start Ups Forms Blogging Sourcing Digital Media Arbor Guidelines Process Improvement Themes Integrated Marketing Materials Mailing Lists Image Capture Social Business Video Continuing Education Building Relationships Facebook Backgrounders Honing Network Communications White Papers Internal Controls Interest Rates Collateral Ebooks Announcements Social Media Marketing Creative Direction Sem Email Marketing Budgets Business Strategy Managing Project Budgets Inbound Marketing Advocate Global Teams Meetings Marketing Strategy Summit Search Engine Optimization Selling Databases

Holly C. Education Details

  • Quantic School Of Business And Technology
    Quantic School Of Business And Technology
    And Related Support Services
  • University Of Michigan
    University Of Michigan
    Communications And Creative Writing
  • Phillips Exeter Academy
    Phillips Exeter Academy

Frequently Asked Questions about Holly C.

What company does Holly C. work for?

Holly C. works for Holly Chessman Marketing

What is Holly C.'s role at the current company?

Holly C.'s current role is Passionate Advocate for Women And Inclusion in Business.

What is Holly C.'s email address?

Holly C.'s email address is hc****@****int.com

What is Holly C.'s direct phone number?

Holly C.'s direct phone number is +178164*****

What schools did Holly C. attend?

Holly C. attended Quantic School Of Business And Technology, University Of Michigan, Phillips Exeter Academy.

What skills is Holly C. known for?

Holly C. has skills like Collateral Management, Writing, Ibm, Prospects, Long Form, Corporate Branding, Vendors, Sales, Nurture, Tone, Business Networking, Cost.

Who are Holly C.'s colleagues?

Holly C.'s colleagues are Mary Gulley, Lindasay Susuan, Paula Swanson.

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