Holly Talbert Email & Phone Number

Nashville Metropolitan Area

Greater Nashville Area, Tn

Brentwood, Tn

Served as lead on all branding-, marketing-, and communications-related strategy, projects, and initiatives for healthcare, financial, direct sales, technical, and not-for-profit industries. Developed brand image, positioning, and messaging. Built and strengthened company culture and values. Oversaw creation of traditional and digital marketing and communications collateral and materials, ensuring consistency with brand strategy.

Nashville, Tn

Managed, supported, and contributed to multiple special communications and marketing initiatives and projects, including enterprise-wide corporate image initiative; service line marketing spend analysis, and presentation development for senior leaders. Developed and directed creation of digital, print, and presentation content. Provided ongoing oversight of budget, expenditures, and planning for $1M+ corporate community investment strategy. Developed messaging and communication tools and initiatives to promote and grow the program externally and internally. Managed related ad production schedule and directed design development; created strategic messaging and creative concepts; worked with graphic designers to deliver effective materials; and ensured recognition and representation were consistent with company’s brand and related guidelines. Managed brand image through community relationships with over 200 partners, fostering a representation of the company that aligned with strategic goals.

Nashville, Tn

Directed marketing and communications strategies and initiatives for clients in multiple industries (i.e. healthcare, legal, engineering). Provided strategic planning, event management, editing/copywriting, media outreach, and relationship management. Managed graphic design and event professionals.

Nashville, Tn

Developed, implemented, and tracked marketing campaigns targeting new and current customers using traditional/digital media and events to promote and launch existing and new products. Worked closely with product managers, account managers, and designers to align efforts and meet objectives. Efforts directly generated over 900 qualified sales leads. Managed external agencies and vendors. Led promotion of the company’s single largest customer event of the year, increasing attendance by 35 percent over prior year.

Bachelor Of Science (B.S.), Apparel Merchandising, Design, And Production Management; Business And Human Sciences

Masters Of Business Administration, Marketing