Holly Taylor, Mba Email & Phone Number

Dallas, Texas, United States

• Leads planning, development and implementation of brand and line of business content marketing, content development and distribution strategies• Translates brand strategy and activation activities into compelling content opportunities by identifying themes and hooks to build internal and external audience engagement• Thinks strategically about how to repurpose content for use across multiple channels including paid, owned, earned, and shared. Use audience insights, customer segments and messaging themes to build an integrated content plan• Reviews content created by content strategists, marketing, sales and operations to find and correct grammatical, spelling, syntax, punctuation, factual and other errors as well as ensure that each piece is meeting the strategic direction provided. Performs additional research as needed.• Ensures consistent style and voice for a variety of copy— including news releases, articles, web content, brochures, social media, emails and more — as well as tightens and polishes content and structure to conform to brand standards and messaging guidelines.• Takes the lead on and/or edits high profile enterprise projects as needed, including marketing, sales collateral, editorial and corporate communications content across all distribution channels (print, digital, social etc.).• Develops and maintains a high level of awareness and understanding of GuideStone audience types, business needs, drivers, etc. to help guide the creation of appropriate, compelling content for all product lines and channels.• Stays updated on content marketing best practices and recommends cost-effective ways to help GuideStone improve marketing and communication efforts to reach goals and strategies.• Creates, maintains and enforces GuideStone’s writing standards.• Leads, coaches, and nurtures the Content Marketing team responsible for executing content campaigns

Dallas, Texas, United States

As content marketing editor, I ensure and maintain the highest quality written materials developed by GuideStone marketing, sales and operations in support of our corporate goals and objectives and with the intent of building and maintaining brand equity. My responsibilities include writing and editing content for a broad range of GuideStone communications. I ensure consistent style and voice for a variety of copy — including news releases, articles, web content, brochures, social media, emails and more — as well as editing content and structure to conform to corporate brand and writing standards. I also work to develop and maintain a high level of awareness and understanding of GuideStone audience types, business needs, drivers, etc. to help guide the creation of appropriate, compelling content for all product lines and channels.

Dallas, Texas, United States

Dallas, Texas

As the content strategist for our retirement line of business, I collaborate with all our marketing teams and other internal stakeholders to develop marketing strategies and supporting materials. I develop concise, compelling content for marketing and sales materials, editorial, educational resources, and corporate/brand communications initiatives across all distribution channels, including print, email, social media, web, multimedia, presentations, etc. Through ongoing research of industry standards and trends, I maintain my subject matter expertise to ensure materials address appropriate industry, product, service, regulatory, legal, market and branding factors that impact our business. I project manage content creation, stakeholder approval, compliance, and proofing securing their completion within deadlines.I also foster and maintain interdepartmental relationships with subject matter experts (SMEs) and stakeholders to facilitate more efficient and effective content development. I must recognize applicable legal, regulatory and market issues (FINRA, IRS, state board, legal, etc.) and ensure materials are in compliance.I provide writing support for PR personnel as requested. My background and knowledge in the retirement sales industry allow me to make quality decisions and drive results forward by utilizing my existing customer knowledge to sharpen strategy and educational content for our participants.

Dallas, Tx

Promoted within the department of new business development, I have taken on the role of Senior Business Development Associate. In this position, I develop and implement marketing action plans for approved expanded ministry churches or ministries in small and medium size retirement plans using direct mail, email, telephone and web conferences. Utilizing direct communication with clients with regular telephone and email contact, I educate and enlist prospects for all GuideStone plans and products. Occasionally, I attend conferences where I meet with potential clients face-to-face to talk about their retirement plan options.In my previous position, I used Microsoft Dynamics CRM as a research database - running advanced queries and creating various reports for associates. As a development associate, I work with the CRM contact management system to implement and track relationship building and retention contacts with prospective clients from associational plans, small churches, and ministries. My efforts help move an opportunity from the initial sales stage to a final sales stage of a won account.To aid with employee education about retirement plans, I coordinate webinars/conference calls for prospective clients. In addition, I coordinate the implementation processes for initial plan set-ups with our implementation team (ICS), Retirement Operations and Personal Financial Strategists (PFS) to implement retirement plans for newly enlisted clients.In the absence of the New Business Development Directors, I take on leadership for our teams responsibilities in-house. My responsibilities also include coaching and mentoring our Sales Support Associate and NBD Marketing Administrator.

Dallas, Tx

As the marketing and sales support specialist, I develop and manage proposal requests for potential new clients and contribute to the drafting, editing, and production of marketing programs and materials. On a daily basis, I design, produce, distribute, and measure the effectiveness of various prospecting and sales support programs for new business development activities - specifically for our retirement and institutional sales efforts. In addition, my responsibilities include updating and reporting the use of the department's Microsoft CRM system where I identify, research, and market to potential new plan sponsors among SBC and evangelical churches, ministries, colleges/universities, seminaries, K-12 schools, and other evangelical non-profit organizations. Matching together the needs of ministry-related organizations and the retirement/retail products that GuideStone offers allows me to utilize both my passion for business and for the gospel, culminating in a positive relationship for all of our clients.

Dallas, Tx

In this position, I analyze, process, and articulate vast participant requests and inquiries pertaining to the full GuideStone Financial Resources spectrum of insurance, taxes, retirement, and loan programs to participants. With a broad understanding of all of our products, I educate GuideStone participants on their options, helping them understand and choose the best financial options for their future.

Waco, Tx

Led games and activities for children on a weekly basisTaught Bible lessons and children’s music weeklyCreated an applicable craft for the Bible Story

Dallas Galleria

Assisted customers to find their desired merchandiseProvided consultation and information for clientsHandled cash, checks, and deposit slips

Dallas, Texas

Developed strategy and marketing plan concerning different target audiences Contacted 2000+ clients and prospects through the use of phone calls, email, and postageSupervised fellow interns on Microsoft Excel project matching LifeWay's Annual Church Profile with GuideStone’s current client database

Copyediting Certification, Copyediting

Master Of Business Administration (M.B.A.), Project Management

Bachelor Of Business Administration (Bba), Major: Marketing, Minor:Religion

Activities and Societies: Zeta Tau Alpha, Gamma Beta Phi, National Society of Collegiate Scholars, Alpha Lambda Delta, American Marketing.