Fuel Cycle communities put your customers at the center of everything you do (http://fuelcycle.com/). We combine a powerful SaaS platform with sophisticated analytics and a savvy community engagement team to help turn key stakeholders into critically important business advisors. Our communities provide real time customer feedback that's both quantitative and qualitative so you can innovate— and accelerate business decisions about new products, marketing & brand messaging, and your customers' experience. Clients include Mercedes-Benz, MasterCard, Mountain Dew, ABC, Fox, Hulu, Viacom, Victoria's Secret, Nike, GE, Microsoft, AT&T, Coca-Cola and many more.

Develop strategic marketing plans with key partners to deliver to both the partner and platform’s annual goals. Manage the marketing side of the relationship in conjunction with the Channel team to deliver on the strategic plans for incremental growth for the partner and platform. Strategic planning of strategies to deliver net new sales for platform and partner while increasing the level of thought leadership within the ecosystem.

Develop an Alliance network within the CRM and eCommerce communities that expand business opportunities for the company while offering best in class solutions to our customers. - Research and identify products that integrate and adds functionality to our three core partners, Magento, Salesforce.com, and SugarCRM- Develop and manage the on-boarding, business development, and ongoing tracking of our 20+ alliance partners- Develop and nurture relationships within the CRM and eCommerce community - Customer Management – Introduce customers to our ISV network and nurture relationships between the customer and those companies

Lead the marketing direction and activities to increase self-generated demand and sales building brand awareness and equity with partner companies (SugarCRM, Salesforce.com, Magento), vertical markets, end customers, and industry experts by coordinating and developing strategies that would meet customer and partner needs in specific markets- Led development of marketing plans for industry, software, vertical, and geography specific markets- Managed the addition of 2 additional software partners, Salesforce.com and Pardot, and the marketing activities for the new markets they served- Implemented marketing automation software, Pardot,and practices - Led development and content creation for new company website

- Work closely with partner marketing and business development teams to strategically plan and execute activities to drive net new demand and push leads through the pipeline- Created more than 50 marketing artifacts within the first 60 days that allowed partners and our sales team to shorten sales time and decrease demand for live customer references- Redefined company image and brand through online activities including a new website- Developed vertical specific marketing and sales plans that increased demand and sales in those areas for our eCommerce and CRM practices

- Manage customer partnerships to deliver mutually beneficial relationships and results- Function as a marketing department, project manager and office manager working with the owners, managers and employees of individual businesses with focus on brand development, marketing, advertising, employee development, promotional planning and execution. Manage timelines, staff and external partnerships to achieve business goals within an established time frame and budget. Develop CRM practices and manage database integration and implementation.

• Developed the activation and measurement plan for the brand’s first sponsorship program to aid the launch of a new line extension• Led cross functional team and outside vendors to complete thorough analysis of the deodorant segment for development of a new brand strategy