Holly Devine Email and Phone Number

As a Business Partner at Syneos Health, I lead cross-functional teams to develop successful global integrated strategic communications and marketing programs aligned with the company's strategy. With more than a decade of experience in corporate marketing and communications roles within the pharmaceutical solutions industry, I am adept at creating impactful go-to-market customer experiences and employee engagement initiatives, as well as measuring their effectiveness.As Director of Global Corporate Communications & Marketing, I am responsible for building and leading account-based marketing campaigns, designing annual integrated marketing and communications plans, participating in senior leadership forums, implementing high-value programs, supporting senior leaders in executive visibility programs, determining appropriate internal communications cadence and employee activation initiatives, collaborating across functional pillars, defining metrics and dashboards, and creating tools, templates, and methodologies to speed impact, quality, and effectiveness.

• Work closely with business stakeholders and marketing colleagues to identify, develop and execute projects• Serve as member of media relations team and contribute to strategy and execution of media plans• Develop corporate news releases, key messaging and talking point documents, holding statements, FAQs, sales messaging and other media-related documents• Proactively pitch stories to key media targets and build sustained, productive relationships with key reporters, editors• Coordinate distribution of releases • Utilize media monitoring and contact tools to track outreach performance • Help manage online newsroom, spokespersons list, media lists, results trackers, etc.• Contributes to strategy and owns execution of honors and accolades program, including researching and recommending appropriate opportunities supporting PPD business priorities• Collaborate with business stakeholders to prepare nominations and other supporting materials for honors and accolades opportunities, including news releases, employee announcements, social media content support, website pages, etc. • Collaborate with digital team on strategy and external communications content for social media channels and corporate blog• Update content for corporate communications section of website (including company honors, newsroom, etc.)

• Develop and distribute various marketing campaigns to generate internal and external awareness of Ashfield services and capabilities• Collaborate internally with the sales team to develop quality leads to support established sales goals and metrics• Drive awareness of Ashfield and its services via social media tools, including LinkedIn and Twitter• Regularly evaluate Ashfield’s social media presence and make recommendations for improving and/or maintaining the company’s visibility in this area• Generate and distribute marketing and public relations content to include white papers, press releases, newsletters and case studies etc.• Participate in branding meetings with Ashfield partners to ensure that the brand is consistent with those of partner organizations• Work with outside vendors to develop and fulfill the production of marketing collateral that is consistent with the Ashfield brand• Ensure the website is continuously updated and on par with partner websites, working with web design and hosting firms as necessary• Develop and maintain a conference calendar consisting of meetings and trade shows at which Ashfield’s presence is recommended• Provide overall support to plan for and coordinate Ashfield’s presence at all conferences and meetings, ensuring that pertinent deadlines for exhibiting and/or attending are met• Ensure a proactive approach to marketing and business development initiatives via weekly meetings to discuss and prioritize outstanding tasks• Identify and secure topics and resources and coordinate logistics for webinar presentations