Holly Dotin Email & Phone Number

Portland, Oregon Area

I write content that supports my clients’ marketing and sales efforts in the broadcast technology and digital media industry. From white papers to trade-press articles, case studies to blogs, award entries to speaking proposals, sales decks to marketing collateral, I’ve crafted thousands of materials that have helped my clients — many of whom are global leaders in their categories — explain the benefits of their technology and express thought leadership.

Portland, Oregon Area

Develop and manage marketing communication campaigns of corporate I.T. initiatives for external and internal audiences. Write Web copy, newsletters, email, brochures and other business communications. Manage deployment of communication campaigns.

I help organizations figure out what they want to say and how to say it, write the words to get their messages across, determine the resources needed to get the job done, prioritize their resources and goals, and manage all the details and people that make it happen.Business-savvy copywriter / editor and account / project manager with more than 20 years of combined experience in marketing-communications planning and execution; writing for public relations, marketing and business communications; team coordination and leadership; directing creative projects; developing marketing tools; and communicating key messages for corporate, nonprofit and political organizations. Proven ability to improve organizational processes, meet tight deadlines and proactively troubleshoot problems in an environment of rapid change.

Representative Projects• Chemeketa Community College Small Business Development Center: Taught workshop for small-business owners on planning and writing for customer-centric marketing.• Easter Seals Oregon: Created annual report for fundraising, volunteer development and media information; wrote brochure to introduce donors and volunteers to a key ESO program.• Umpqua Bank: Developed creative concept, wrote copy and worked with designer on direct mail campaign to reinforce brand identity and gain new customers.• Salem Hospital: Edited new section of Web site to improve clarity of information, ensure logical presentation of data; made linking suggestions. • Willamette Orthopedic Group: Restructured Web site, developed comprehensive site map and created content for specialty medical practice.• U.S. Bank: Collaborated on messaging strategy. Wrote internal communication pieces to build support for organizational changes (president’s letter, company newsletter article).

Portland, Oregon Area

As a member of the brand marketing team, collaborate with copywriters, designers, project managers and internal departments to create collateral that aligns with brand strategy, and supports individual and group sales in the health insurance industry.

Wrote Web site content, sales materials, white paper and other customer-facing communications to help win new customers and inform existing ones.

Managed agency's largest account ($500,000 annually) with full responsibility for estimating, budget management, scheduling, team building, resource management and billing. Directed multiple creative projects simultaneously; worked closely with contacts on client side, multiple internal staff, vendors and outside creative talent. Wrote and edited copy; contributed to new business pitches. Developed concepts and strategies to increase client response rates, retain customers and drive business development. Directed pilot program for agency's new project request and management system that improved project management efficiency. Led task force that defined / refined internal processes and made recommendations that improved productivity, quality and client value.

Researched market trends, applied other research and collaborated with creative strategists to drive re-branding / brand positioning for diverse clients (retail, corporate, broadcasting, manufacturing, academic). Developed proposals and business pitches, created advertising copy and wrote corporate collateral materials. Played key role in developing licensee style guide.

Collaborated with board members on strategic decision-making to advance chapter viability. Oversaw four committees and directed the launch of 20+ professional development events. Lead ad-hoc committee to review and overhaul professional development programs. Supervised Webmaster, newsletter editor, designer and chapter administrator to ensure timely distribution of communications materials. Gathered and edited news content. Created style manual for chapter.

Representative Projects: • JELD-WEN – Researched, planned, scripted and co-edited nationally distributed video news release to publicize Thinking Economics, a new high school economics curriculum backed by JELD-WEN.• Boys & Girls Aid Society – Created concept and drafted script for fundraising video that raised more than $250,000 for children in need. • GSL Properties – Developed Web site structure for Portland-based property-management company.• Papé Group – Wrote marketing communications crisis plan for regional capital equipment company.

Managed key accounts for international public relations agency. Supervised account teams; coordinated service delivery and complex tactical communication among clients and counterparts in the U.S., Europe and Asia. Managed projects with budgets up to $100,000. Prepared senior corporate executives for media interviews. Guided speaker placement and contributed articles. Cultivated mutually beneficial relationships with clients to maximize account retention. Developed and delivered pitches to generate new business.

Account Executive / Senior Account Executive for Landrey & Hunt, Portland, Oregon (6/97–6/00); Account Executive for The Coates Agency, Portland, Oregon (11/96–5/97); Campaign Field Coordinator for Public Affairs Counsel, Salem, Oregon (8/93–11/93 and 6/96–11/96); Public Relations Director for the Oregon Veterinary Medical Association, Salem, Oregon (4/94–6/96)