Holly Draher Email & Phone Number

Chicago, Illinois, United States

I'm developing new business relationships with brands and retailers in the Beauty Channel for Outform where we bring together our reputation for experienced execution at scale with display design that originates from our innovative thought leadership to drive brand productivity.

Chicago, Illinois, United States

Strategic new business development.Driving industry innovation through new concept and capability development.

Built $25M in annual revenueGlobal account coordinationCross functional team leadershipNew business generationC-suite presentationsInternational logistics & financeMulti-material, complex custom solutions for retailers and brandsSophisticated tech & lighting integrations with international certificationsSustainability focused design, production, & logistics

Greater Chicago Area

Greater Chicago Area

- Responsible for building business in a previously unexplored market channel- Researched and developed the tools needed to successfully execute the new business model- Developed and maintained a detailed business plan for our products' viability in the channel- Exceeded targeted quota in first year of business- Created and executed channel specific marketing campaigns- Developed comprehensive product catalogs to enhance marketing initiatives- Increased revenue by 110% through account growth and new business development

Greater Chicago Area

- Developed in depth industry and product knowledge- Responsible for growing sales in a specific category- Executed product and channel specific marketing campaigns- Introduced a new product to the market

Chicago, Il

- Event planning for the purpose of creating community across ethnic and economic boundaries in the mixed income housing development.- Development and implementation of marketing and outreach materials for events and services.- Data management for 100+ accounts to track participation and engagement.- Development of community partnerships through networking and pursuing mutual goals.- Created new business processes for the purpose of enhancing team effectiveness.- Provided training on new processes within the agency.- Actively pursued client engagement through customized consultative services to low-income residents who were working to achieve self-sufficiency.

During a 1 year accelerated master's program at ISU I was also employed at the Student Counseling Center where my role included the following:- Managed the development and implementation of a new adjunctive service for the counseling center. - Completed a community needs assessment for the service.- Successfully marketed the program to the student population. - Administered the service to students.- Completed program analysis- Prepared the necessary training documents for the program to be continued after my term.- Administered direct marketing and outreach campaigns to students. - Collected and managed campaign ROI data.- Supervised the undergraduate staff and managed the outreach programs for two departments. - Selected from my MSW class to present at the annual university social work conference.- Contributed on the strategy and development team for the following fiscal year.

- Responsible for running the Teen Pregnancy Prevention program for Peoria County. - Oversaw a more than 200% increase in program capacity through improved marketing, strengthening community partnerships and streamlining the documentation process.- Procured additional funding through community networking.-Prepared and delivered presentations to groups of all sizes.-Awarded Young Educator of the Year by the Peoria Jaycees.

Msw

Bachelor Of Science (B.S.)