Holly Nelson Email & Phone Number

United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Oversee consistent Visual Merchandising, Creative, Marketing and Window presentations based on company’s directives seasonally within assigned market to create brand consistency. Provide Store Management and Associates with ongoing training on merchandising techniques to develop and increase bench strength for the Field Visual Team. Partner with Field Directors and Field Account Executives to translate merchandising strategies and the key message of each flow as well as next steps to impact business.

Chicago, Illinois

Achieved high level of performance to performance of sales goals through visual merchandising initiatives and direction. Partnered with Regional VP to develop training strategies to ensure consistent growth within each location. Presented seasonal merchandising updates and seminars of new product to regional visual teams quarterly. Facilitated weekly calls with VP & District Manager as well as store GMs to ensure seamless executions and get feedback on successes.

Chicago, Illinois

Played key role in company reorganization, including revitalizing stale product, restructuring the product mix, improving merchandising strategies and reorganizing territories. Create and implement strategies to promote sales within wholesale accounts throughout US & Canada. Demonstrate ability to meet strict deadlines under intense time constraints and have strong analytical thinking and problem-solving ability. Skilled in communication, organization, efficiency optimization, project management, structural management, best practices and display autonomous decisions in management matters.• Oversaw 34 accounts selling Piazza Sempione and La Via 18 within Neiman Marcus, Saks, Nordstrom & Holt Renfrew • Organized and execute all fashion events & promotions including Neiman’s Conclave and Saks Summit• Fostered and maintain strong communications with account executives, regional managers and buyer• Stabilized sales in declining market by implementing retail education to wholesale sales staff to change corporate image• Assisted in creating a new concepts that re-establishes Piazza as an innovative market leaderleader

Chicago, Illinois

Planned and lead high profile sales and training events across US and Canada. Demonstrated new product and trends to buyers and selling floor staff of wholesale partners. Satisfied customers and drove sales through consultation, and master classes for key customers. Contacted local partners to schedule events; planned travel and discussed marketing. Evaluated sales data and forecast goals for each event. • Managed twelve divisions within sixty luxury wholesale accounts and responsible for forty million dollars in business and consistently increased business by 30% seasonally. • Worked seasonal markets and executed merchandising set up and supported account executives with sales • Installed shops for multiple divisions nationally and internationally including fixture placement and merchandising• Worked with hard and soft line, implementing retail visual standards to ensure brand consistency • Maintained brand momentum with consistent projection of Burberry’s distinctive luxury message• Hired, motivated and trained Brand Ambassadors to meet and exceed aggressive monthly and seasonal sales plans

Ba, Fashion Marketing & Management

Associates, Fashion Merchandising