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I'm Holly: a creative director thriving in Los Angeles. Utilizing an interior design background, I am drawn to environments that push the boundaries of what we have seen and felt before, exciting all five senses in the physical world. I've spent time on both agency and client-side on brand teams, creative studios, and leadership councils. Now, I focus on experiential creative direction and spatial design execution. My process is creatively driven from the start, heavily emphasizing playful brainstorms, hands-on design charrettes, and utilizing collaborative tools to connect creative studios virtually. In the past, I've led teams of multi-disciplinary designers to create tangible, interactive, and playful touchpoints for events and experiences for clients of all kinds. I now work freelance as a creative director, integrating with teams to deliver thought-provoking, strategy-driven experiences for clients. Previous clients across many industries include Google, YouTube, TikTok, Samsung, Spotify, Netflix, Amazon Studios, Hulu, Disney, Freeform, MTV, Uber, Pernod Ricard, and Reebok at cultural tentpoles, events, and festivals such as CES, GRAMMYs, Superbowl, SXSW, TIFF, Coachella, Rock in Rio, and more.
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Brand ExperienceOpenaiUnited States -
Freelance Creative DirectorHigh Noon Studio Aug 2022 - PresentClients include: Anthemic // The Bait Shoppe // Bureau Betak // CNC Agency // Factory360 // MAS // Redrock Entertainment // Spotify -
Creative Director, Experiential - FreelanceMas Jun 2023 - PresentBrooklyn, New York, UsClients: Google, YouTube, TikTok, HubSpotSelect Projects: The Google AI Pit Stop @ AdWeekNY '23, YouTube Upfronts Brandcast After-Party '24, YouTube Creator Summit '24 -
Creative Director, Experiential - FreelanceFactory360 Oct 2024 - Nov 2024New York, Ny, Us -
Creative Director, Experiential - FreelanceCnc Agency (Coffee 'N Clothes) Jun 2024 - Sep 2024New York, Us -
Creative Director, Experiential - FreelanceThe Bait Shoppe Jan 2024 - Jul 2024New York, Ny, Us -
Creative Director, Experiential - FreelanceSpotify Jan 2024 - Mar 2024Stockholm, Stockholm County, Se -
Creative Director, Experiential - FreelanceRedrock Entertainment Jun 2023 - Oct 2023Burbank, California, UsClient: Billboard -
Senior Creative DirectorDeeplocal Dec 2022 - Jun 2023Pittsburgh, Pennsylvania, UsCreative, Art, and Design Direction-Lead Events & Experiences creative teams through initial concepting, into pre-production and design development, and final fabrication and installation for client project work-Work closely with Business Development teams to develop and pitch creative proposalsIdeate on internal marketing initiatives to create buzz and new biz opportunitiesAgency Leadership-Define strategies and opportunities for the experiential business unit within Deeplocal-Sit on a company-wide Creative Council that evangelizes creativity and inspires better workStudio + Team Management-Manage a multidisciplinary design team of strategists, associate creative directors, experience designers, and graphic designers-Develop unique creative processes for the integrated Deeplocal teams -
Creative Lead / Art DirectorTiktok Jun 2020 - Aug 2022Los Angeles, California, UsCreative, Art, and Design Direction-Provide leadership in creative strategy and design across projects from creative ideation through to tactical deployment: briefs, proposals, design visualization, presentation decks, shop drawings, and final installation-Oversee simultaneous projects from briefing/inception to completion, including workstreams outside of design and creative, for global regions, including AMS, APAC, EMEA-Approve creative experiential, environmental elements and design outputs from internal teams, supporting agencies, and other cross-functional partnersSpatial + Interior Design -Art direct and interior design for TikTok environments: workplace design and ancillary environments such as creator studios, retail shops, and transparency centers-Manage projects from start to finish including conceptual decks, 2D and 3D visuals, FF&E packages, vendor sourcing and coordination, budget management, installation oversight, final punch listing, and environmental content captureStudio + Team Management-Manage spatial design team across 8-10 projects simultaneously-Provide mentorship and feedback for multi-disciplinary creative studio-Build creative studio infrastructure through process audit and revamp, team building exercises, promoting transparency and communication with XFN partners and agencies -
Chief Creative OfficerRock+Paper Sep 2019 - Jun 2020Los Angeles, Ca, UsAs Chief Creative Officer and founding member leading the creative pillar, I have my hand in every aspect of the creative output from the company, including originating brand identity and mission, creative strategy and art direction for client work, and directing a team of freelance creatives and designers to execute ideas into reality.Duties included:-Lead creative ideation and pitches for client work -Lead design efforts in concept, schematic and execution for brand work-Design solutions for spatial design and graphic brand design-Strategize and design for internal marketing initiatives -Participate in executive leadership meetings, retreats and planning -Recruit design and creative talent, including experiential designers, graphic designers, copywriters, creative strategists, integrated marketing specialists, and more Selected Clients: Amazon, COS, Frederick Wildman, H&M, Netflix, Samsung, TikTok -
Design Director / Head Of DesignMkg - Experiential Marketing Mar 2016 - Aug 2019New York, Ny, UsAs Design Director, I oversaw and directed a robust team of designers to create experiences and environments, and provide senior thought leadership for the west coast office. I spearheaded growing the department from a nimble team of one, into a diverse, multi-faceted department ready to take on any creative challenge. Duties included:-Build, manage and cultivate the design department and studio of 12+ designers -Art direct and creative concept around spatial design and creative experiences-Project manage and direct multi-faceted, domestic and international programs-Lead recruitment, hiring and onboarding for freelance and full-time 2D/3D designers, art directors-Work interdepartmentally with Production, Creative, Business Development, Marketing, Finance, HR/People -Provide senior thought-leadership for the west coast officeSelected Clients: ABC, Amazon Studios, Delta Air Lines, Disney, Google, Microsoft, MTV, Netflix, Pernod Ricard, Samsung Electronics, Spotify, Uber, YouTube -
DesignerMkg - Experiential Marketing Jun 2014 - Mar 2016New York, Ny, Us
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DesignerMkg - Experiential Marketing Apr 2013 - Jun 2014New York, Ny, Us
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Design Intern & FreelanceMkg - Experiential Marketing Jun 2012 - Apr 2013New York, Ny, UsAssistant designer focusing on marketing and branding design, environmental design, event and pop-up design. Worked on projects, proposals & events for Google, Delta, NBCUniversal, Audi, and more. Tasks included initial brainstorming and ideation, proposal presentations and sketch renderings, signage graphics, final renderings and floor plans for client deliverables, final graphic deliverables for print, FF&E for events, attended site visits and event load-ins around NYC and LA, align social media outlets and marketing tools at events, and much more.
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Design InternEckenhoff Saunders Architects Jun 2011 - Mar 2012Developed finish palettes, cultivated design, rendered in Revit and Photoshop, created InDesign proposals and presentations, aided with Revit construction documents, managed product presentation and sampling, produced project schedules and bubble diagrams for programming purposes, organized and monitored materials library.
Holly Smith Skills
Holly Smith Education Details
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University Of CincinnatiInterior Design
Frequently Asked Questions about Holly Smith
What company does Holly Smith work for?
Holly Smith works for Openai
What is Holly Smith's role at the current company?
Holly Smith's current role is Brand Experience.
What is Holly Smith's email address?
Holly Smith's email address is ho****@****tok.com
What is Holly Smith's direct phone number?
Holly Smith's direct phone number is +121262*****
What schools did Holly Smith attend?
Holly Smith attended University Of Cincinnati.
What are some of Holly Smith's interests?
Holly Smith has interest in Interior Design, Leather Working, Gourmet Cooking, Graphic Design, See 7, Backpacking, Rock Climbing, Photography, Biking, Animal Welfare.
What skills is Holly Smith known for?
Holly Smith has skills like Indesign, Photoshop, Rendering, Graphic Design, Revit, Sketchup, Microsoft Office, Illustrator, Autocad, Interior Design, Adobe Creative Suite, Sketchup Podium.
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