I help organisations, particularly sustainable ones, take a FRESH look at their business. We agree where you want to be, a specific destination, and we CATAPULT you on your trajectory towards it 🚀 * Most often we'll go back to your marketing foundations as a starting point; ensuring you know who you are, who you're talking to, and where you want to be.* Then some focussed marketing planning and activity to align your business priorities.* Where possible I'll up-skill your team… Show more I help organisations, particularly sustainable ones, take a FRESH look at their business. We agree where you want to be, a specific destination, and we CATAPULT you on your trajectory towards it 🚀 * Most often we'll go back to your marketing foundations as a starting point; ensuring you know who you are, who you're talking to, and where you want to be.* Then some focussed marketing planning and activity to align your business priorities.* Where possible I'll up-skill your team to empower your colleagues and lessen your reliance on me.* Sometimes clients like me to stay on as their extended marketing team, others just use me as an occasional sounding board. As a freelancer, I offer flexibility and value that an in-house employee couldn't. Thanks to my social venture Good for Nothing Chester, I have a host of creative and talented people at my fingertips. This gives you access to a wider pool of talent and enables me to offer you a unique collaborative team to enhance your marketing. I'm keen to build long-lasting relationships, and am open to one-off projects or retainer agreements. I have experience across the whole marketing mix, but here are the things I really enjoy helping with:* Brand and audience development* Strategic marketing and project planning* Customer journey mapping and engagement* Campaign communications to generate leads, and to engage customers* Company culture and employee engagement* Leveraging the power of social media* Online optimisation for more visibility in search, happier clients, and a better user experienceI always give charities and #makechester people a discounted rate because of the good they do. Holly Ffi, marketing crackerjack creating | curating | connecting @holly_ffi Show less

Per my intro at the top ☝️ a life changing event turned my life upside down, and I quit the rat race for a more wholesome fulfilling life. But I’ve always wanted to help make good things happen. So while I worked in the corporate world, I neutralised my karma by supporting charities and social enterprises, unable to fund professional marketing experts to promote their amazing work. I co-founded Good for Nothing Chester back in 2014 and I co-lead the group with the wonderful Uná Meehan… Show more Per my intro at the top ☝️ a life changing event turned my life upside down, and I quit the rat race for a more wholesome fulfilling life. But I’ve always wanted to help make good things happen. So while I worked in the corporate world, I neutralised my karma by supporting charities and social enterprises, unable to fund professional marketing experts to promote their amazing work. I co-founded Good for Nothing Chester back in 2014 and I co-lead the group with the wonderful Uná Meehan. We use our collaborative, creative skills to accelerate local projects, and the work of change makers and awesome people in Chester www.goodfornothing.com/chapter/chester The number of GFN Chester volunteers has grown organically from 0 to >400 in the ten years we've been alive. We curate and deliver productive hacks and engaging socials. We love being part of the #makechester movement and making a positive difference. Since I graduated I've provided marketing expertise pro bono to charities and community groups. I believe in giving back to the communities in which I work and live, communities that need all the support we can give them! Organisations and charities I've helped develop include:Registered charities: Cheshire NSPCC (Cheshire Woman of the Year Award and honorary member of NSPCC steering group), Help for Heroes Cheshire, RSPCA Cheshire, Port Sunlight Village Trust, Breckfield and North Everton Neighbourhood Council, and Loch Lomond Rescue Boat.Other organisations: The Natural Vegmen, LOK Fairtrade Industries, Sylvia Cheater MBE (health and wellbeing), Sunlight Garden Design, Learn To Play Live, and Neuro Linguistic Programming support.I chat about marketing and the Good for Nothing movement at all sorts of events, conferences and hacks. Show less

Incredible experience, opportunities and achievements, managing an amazing team and mind-blowing creative campaigns, for a conservation charity preventing extinction. KEY ACHIEVEMENTS:* Successfully delivered major garden festival, Wild Worlds, comprising arts & cultural events, installations, artists, designers and performers. Campaign objectives spanning learning, conservation, awareness, financial, science & cultural marketing KPIs* Sustainable Palm Oil City Challenge -… Show more Incredible experience, opportunities and achievements, managing an amazing team and mind-blowing creative campaigns, for a conservation charity preventing extinction. KEY ACHIEVEMENTS:* Successfully delivered major garden festival, Wild Worlds, comprising arts & cultural events, installations, artists, designers and performers. Campaign objectives spanning learning, conservation, awareness, financial, science & cultural marketing KPIs* Sustainable Palm Oil City Challenge - engaged multiple influencers to increase awareness & drive action, including MP Chris Matheson who spoke about the campaign in Westminster* Led GDPR marketing project, engaging with 530,000 contacts, improving data quality & developing our communications strategy across 9 campaigns. 'above industry standard' opt in rates* Improved user experience & online donations by analysing user journeys, focussing on UX and website optimisation* Devised cutting-edge digital ‘Chatbot’ to engage and immerse key target audiences - exceeded engagement targets (98% retention, 100,538 reach, 31,838 vid views), strong AVE coverage via Prolific North & regional press https://bit.ly/2yJc419* Major education campaign in The Guardian promoting curriculum-led campaigns to inspire and connect children with nature * Marketing launch of The Oakfield pub - website dev, promotional activity, events & NPD * Regional, national & international tourism remit working with destination & economic partners, agencies & project teams* Research, workshops & in-depth analysis to inform Chester Zoo app optimisation * Record number of visitors in July, & 100,000 members recorded in May* Awarded 'England's Top Attraction' & 'Top 10 Attraction outside London' [ALVA], as well as 'Best UK Zoo' and 'World's Number 3 Zoo' [TripAdvisor]* Supported Director of Marketing while Head of Marketing was on maternity leave Show less

This was my shift from professional services to the third sector, something I’d wanted to do for some time, and on a national level. Police Mutual is a not-for-profit membership organisation. I was responsible for shaping and delivering the digital marketing strategy within the Marketing & Sales Team, analysing complex customer-driven MI to successfully drive targeted, creative campaigns across a range of marketing channels. My focus was on building optimised customer journeys and campaigns… Show more This was my shift from professional services to the third sector, something I’d wanted to do for some time, and on a national level. Police Mutual is a not-for-profit membership organisation. I was responsible for shaping and delivering the digital marketing strategy within the Marketing & Sales Team, analysing complex customer-driven MI to successfully drive targeted, creative campaigns across a range of marketing channels. My focus was on building optimised customer journeys and campaigns with seamless UX, improving brand engagement and loyalty, and achieving crucial business objectives and effective ROI.KEY ACHIEVEMENTS:* Reached 1.9million hard-to-reach potential Police Mutual members with ground-breaking new engagement campaign leveraging behavioural and contextual insights. Exceeded KPIs by 150% awareness (1.9m), 167% engagement (400,000), 100% clicks (3000) and 420% sales (1560 new members)* Extensive market research, focus groups and user-led insights to create multi-channel 42 day long membership retention journey, greatly enhancing our acquisition and retention membership numbers* Launched newly acquired Forces Mutual insurance arm of the business, focussing on UX through site and optimising data capture opportunities in advance of GDPR* Built and delivered several highly successful brand awareness and digital marketing outreach campaigns to develop our relationships with the police and their families Show less

This innovative and tech-savvy company really appealed to the data geek in me! During my time I delivered multiple marketing campaigns, using qualitative research and quantitative insights, to niche target audiences across a range of new and established product portfolios. KEY ACHIEVEMENTS:• Successfully built and developed integrated digital channels to support a national multimillion B2C new brand launch, whilst managing the delivery of its existing B2C and B2B brands’ digital… Show more This innovative and tech-savvy company really appealed to the data geek in me! During my time I delivered multiple marketing campaigns, using qualitative research and quantitative insights, to niche target audiences across a range of new and established product portfolios. KEY ACHIEVEMENTS:• Successfully built and developed integrated digital channels to support a national multimillion B2C new brand launch, whilst managing the delivery of its existing B2C and B2B brands’ digital strategies• Improved B2C sales per product portfolio via web development, mobile and app optimisation, and SEO, PPC via GDN/Adwords, conversion rate optimisation, content, social media and emarketing campaigns. Phew!• Led (very!) time-restricted build, testing and launch of mobile-optimised consumer website. And similar development work across six B2B microsites, utilising project and agency management expertise to deliver in time and on budget• Delivered social media strategy and multi-platform launch, improving interactions (<300%) and social website traffic (<200%) in 8 weeks. Delivered in-house training, created internal social media team and devised policy.• Produced intelligent, engaging online content for website, blogs, emarketing, social and online advertising, and produced supporting Brand Guidelines• Full ownership of all domains, servers, server access, portals and software inc CMS, CRM and live chat• Established clear evaluation frameworks and ongoing reporting analysis via Google Analytics, MR, digital tools, CX/UX, ensuring business objectives and performance measures achieved and continuously improved• Exceeded all digital and personal objectives, KPIs and targets• Shortlisted for highly acclaimed ‘Professional of the Year’ for Chester Woman of the Year Awards 2014 Show less

A big step up into a ‘Head of’ role with team and agency management, bigger budgets and greater responsibilities. Walker Smith Way Solicitors, was a 170 year old law firm headquartered in Chester, with seven offices around the UK. Upon arrival I scoped out the business and brand for 3 months, then rewrote the marketing strategy. I managed internal and external marketing specialists to promote the firm and the specialist advice, support and services offered across all nine departments… Show more A big step up into a ‘Head of’ role with team and agency management, bigger budgets and greater responsibilities. Walker Smith Way Solicitors, was a 170 year old law firm headquartered in Chester, with seven offices around the UK. Upon arrival I scoped out the business and brand for 3 months, then rewrote the marketing strategy. I managed internal and external marketing specialists to promote the firm and the specialist advice, support and services offered across all nine departments. KEY ACHIEVEMENTS:• Maximised impact of creative and product campaigns, online and offline• Led successful corporate rebrand from conception to completion, comprising qual/quant MR, agency selection process and relationship management, internal presentations, marketing strategy inc. consultation + branding, website build, planning and implementation of all digital marketing channels, with full £100,000 budget control• Managed build, testing and launch of mobile responsive website and introduced ecommerce functionality• Launched social media channels, increasing website traffic by 300% in 12 months, delivered in-house training• Improved digital content increasing the firm’s online brand presence by 100% (AVE) in 18 months• Managed all agencies and retainers (digital, design, PR, events) aligning with brand strategy • Expanded charity work to full spectrum CSR programme including pro bono, fundraising and volunteering• Secured ‘Best Professional Sector Social Media Strategy Award’ at National Social Buzz Awards 2012 and 2011, ‘Most Loved Business’ Award 2012• Assisted in achieving and maintaining Lexcel, Conveyancing Quality Scheme and Investors In People quality standard accreditations 2010 - 2013 Show less

A giant leap into a fast paced, diverse marketing team of specialists, this was an exciting and beneficial move for my development. At the centre of the team, I was responsible for delivering integrated multi-channel marketing campaigns, to raise brand awareness, increase engagement, and of course, to acquire new clients. After the first 4 months of acclimatising, I started doing this really well. I created opportunities and shaped the role, steering it more towards digital and founded the CSR… Show more A giant leap into a fast paced, diverse marketing team of specialists, this was an exciting and beneficial move for my development. At the centre of the team, I was responsible for delivering integrated multi-channel marketing campaigns, to raise brand awareness, increase engagement, and of course, to acquire new clients. After the first 4 months of acclimatising, I started doing this really well. I created opportunities and shaped the role, steering it more towards digital and founded the CSR and charity teams, which has since raised millions of pounds for local charities. KEY ACHIEVEMENTS:• Implemented the firm’s first corporate digital strategy including SEO, video, phone apps and social media• Managed web design, content and interactive elements of the comprehensive intranet, extranet and website• Key role in the firm wide brand refresh including website build and offline collateral creation management • Founder of Hill Dickinson’s international CSR and Charity teams, managing and driving all activities including implementing pro bono schemes, fundraising events and volunteering across all seven international offices• Managed all corporate sponsorships and memberships with a large budget, ensuring all marketing and PR benefits maximised to full potential, and business relationships developed to generate commercial work• Led multi-channel advertising campaigns including an employment campaign generating over £80k revenue • Delivered educational social media training and presentations to all 1,400 employees Show less

Shifting from a family business to a global brand was an eye opening experience. But it gave me an understanding of how large corporations operate, a sense of working for an in-house agency, and (eventually) extensive knowledge of regulatory and legal directives in financial services. They also invested in a huge amount of training for me.I looked after B2B and B2C product development, multi-channel communications, DM campaigns, web management and digital activities, and collateral… Show more Shifting from a family business to a global brand was an eye opening experience. But it gave me an understanding of how large corporations operate, a sense of working for an in-house agency, and (eventually) extensive knowledge of regulatory and legal directives in financial services. They also invested in a huge amount of training for me.I looked after B2B and B2C product development, multi-channel communications, DM campaigns, web management and digital activities, and collateral development. KEY ACHIEVEMENTS• In accordance with an Financial Services Authority directive (Treating Customers Fairly policy) managed a team of seven to update >100 items of critical literature to rebrand, simplify and improve the ‘customer journey’• Led Communications Team to rationalise marketing collateral, identifying and delivering savings of over £70k and presented final report to senior management board• Responsible for rebranding priority marketing material as part of Prudential’s rebrand including wide range of literature, brochureware and national/trade press advertisements• Devised and convened a ‘Centre of Excellence’ steering group to improve training and product knowledge within extended marketing team of 70 employees• Received corporate award for “outstanding contribution, excellence and effectiveness whilst managing the [literature re-brand] project” Show less

Newly out of University, I was responsible for marketing for two established brands - Olmec Advanced Materials and Surelight Glow Wire. A family-run business who put huge faith and financial investment in a ‘wet behind the ears’ new graduate! It was a steep learning curve for me, and I loved it.I learnt about and delivered website development and optimisation projects across content marketing, SEO and PPC. I launched social media channels and delivered an emarketing plan. I was also… Show more Newly out of University, I was responsible for marketing for two established brands - Olmec Advanced Materials and Surelight Glow Wire. A family-run business who put huge faith and financial investment in a ‘wet behind the ears’ new graduate! It was a steep learning curve for me, and I loved it.I learnt about and delivered website development and optimisation projects across content marketing, SEO and PPC. I launched social media channels and delivered an emarketing plan. I was also responsible for all our advertising, a number of contracts and tenders, and also our PR coverage.KEY ACHIEVEMENTS:• Company rebrand to develop online and offline communications, distributed via mix of channels including market research, client consultation and evaluation• Constructed and managed two websites (copywriting, ecommerce facility, CRM system and html)• Implemented digital strategies for both websites (SEO, social media, PPC and organic growth)• Managed emarketing and business development communications via the CRM system• Prepared and won several sales contracts including Tesco, Millets and Blacks• Managed Olmec’s PR strategy via regional and national trade press, publishers and media contacts Show less