District360 provides technology solutions specifically created for downtown districts, starting with our user-friendly CRM built on the Salesforce platform - one of the premier CRMs in the world. One cloud-based location for all of your organization's data, organized in a way that makes sense for a property-based district, from a team that has a deep understanding of BIDs/CBDs/PBIDs and the challenges of UPMO practitioners. District360 also offers custom mobile apps for ambassador and clean &… Show more District360 provides technology solutions specifically created for downtown districts, starting with our user-friendly CRM built on the Salesforce platform - one of the premier CRMs in the world. One cloud-based location for all of your organization's data, organized in a way that makes sense for a property-based district, from a team that has a deep understanding of BIDs/CBDs/PBIDs and the challenges of UPMO practitioners. District360 also offers custom mobile apps for ambassador and clean & safe teams, custom websites designed to connect transactions directly to your CRM and other apps in order to streamline your operations and increase efficiency. Show less

Gerberich Growth Strategies (GGS) is a marketing consultancy helping businesses, nonprofits and associations accomplish their missions by developing smart marketing strategies that promote growth and create measurable value. GGS recognizes the unique strengths of an organization and creates strategies to communicate those effectively using tracking data and analytics wherever possible to assess impact and return on investment. Our underlying premise is that every organization offers… Show more Gerberich Growth Strategies (GGS) is a marketing consultancy helping businesses, nonprofits and associations accomplish their missions by developing smart marketing strategies that promote growth and create measurable value. GGS recognizes the unique strengths of an organization and creates strategies to communicate those effectively using tracking data and analytics wherever possible to assess impact and return on investment. Our underlying premise is that every organization offers something unique and it’s simply a matter of identifying that thing (or things) and developing a concise and creative marketing strategy to communicate that competitive advantage to current and potential customers, clients and donors. We believe in setting quantifiable and achievable goals as well as being agile and dynamic enough to shift course if the data proves unfavorable. We also believe in the power of the “sales funnel” and the potential impact of each communications touch point on every client, customer and donor throughout that journey. Show less

Developed and oversaw implementation of direct response fundraising and communications strategies for top progressive non-profit organizations. Coordinated integrated fundraising campaigns across multiple channels, including direct mail, telemarketing, face-to-face and online. Prepared annual direct response fundraising budgets ($23 million+) for non-profit clients that meet or exceed organizational goals. Developed and executed ad hoc analyses and managing individual campaign performance… Show more Developed and oversaw implementation of direct response fundraising and communications strategies for top progressive non-profit organizations. Coordinated integrated fundraising campaigns across multiple channels, including direct mail, telemarketing, face-to-face and online. Prepared annual direct response fundraising budgets ($23 million+) for non-profit clients that meet or exceed organizational goals. Developed and executed ad hoc analyses and managing individual campaign performance reports. Directly supervised account executives and oversaw the work of planner/analysts, telemarketing manager, and acquisition manager. Show less

Managed society’s retention programs, overseeing the strategy, development, and execution of renewal efforts via mail, email, telemarketing, and the web.Managed society's merchandising program at ACS National Meetings.

Managed agency’s largest client – a nationally recognized, high profile, political organization. Developed creative and message content for fundraising programs and worked with internal staff to execute program tactics. Managed the program budget and oversaw contracts and management of outside service providers.

As a key team member for a major pharmaceutical client, compiled marketing intelligence, research, and detailed data analysis toward the development of annual marketing plan. Managed implementation of annual plan tactics, including the development of B2C marketing materials using print, web, mobile messaging, direct mail, foreign language translations, and telemarketing. Managed $4 million program budget.

Managed the development and implementation of fully integrated direct response fundraising programs that included lead generation, renewals, appeals, acquisition campaigns, acknowledgments, and welcome packages. Provided detailed statistical reports and analysis to program health and performance.

Coordinated a direct mail campaign for a non-profit membership organization that doubled membership and raised over $1 million for a capital project.

Developed and distributed all marketing materials to more than 3,000 customers nationwide. Created and distributed monthly emails to over 300 retail clients. Coordinated and assisted on-site with numerous national trade shows, retail shows and trunk shows.

Doubled annual donations by strategically aligning with foreign businesses operating in Beijing, including working closely with the European Union Young Managers Program to plan the largest annual fundraiser, the Orphans Dinner. Also, wrote, edited, and managed production and distribution of a branded, promotional, bi-lingual newsletter to over 500 local donors and supporters.

Event management position included the coordination of strategy, design, production, and caging of a 2-million piece direct mailing campaign associated with The President's Dinner, an annual fundraiser that raised over $8 million in 2002.