Holly Gilbert Email & Phone Number

Communications leader over earned media relations programming for multiple agency brands with experience working across industries including retail, food, education, technology, energy, toys, pet, nonprofit, and more. Clients have included McDonald’s, Crayola, Walmart, Sam's Club, Hilton, NIET, Kellogg's, Asus, Mondelez, Freshpet, Fisher-Price, SWN, Exxon, General Mills, Cracker Barrel, and Woodstock 50. Management of teams in multiple locations across the US, engaging a cross-disciplinary approach including influencer, external and internal communications, crisis, corporate reputation, and executive visibility.

Fayetteville, Ar, Us

Fayetteville, Ar, Us

Led communications for growing global energy company, including managing corporate reputation at height of new US natural gas exploration and production, as well as crisis, developing internal and external safety programs and corporate culture training, government relations, creation of charitable giving framework, and constituent relations. Facilitated Walmart store opening program at height of store growth, managing local earned media for store openings, remodels and corporate giving. Supported Tyson Foods giving campaigns during the creation and launch of KNOW Hunger, working with celebrity talent on storytelling opportunities at national and local levels.Served as first creative director for Mitchell upon the establishment of the agency's creative department, helping establish the team and its capabilities including design, photography and video functions.

Fayetteville, Ar, Us

Stood up creative practice for agency overseeing design and production capabilities.

Fayetteville, Ar, Us

Full-service public relations company

National Account Manager for Walmart Stores, Inc. Responsible for managing relationship with largest corporate sponsor and managing fundraising and communications with US stores, Sam's Club locations and DCs.Maintained relationship between organization and Walmart--CMN's largest contributor. Developed giving programs within organization that led to a $32 million contribution to children's hospitals. Managed roles within the organization and executive leadership. Coordinated and executed internal marketing strategies to advance and promote awareness and giving including: in-store campaigns, Home Office programs and other company-wide communications. Channels utilized include: WalmartTV, Walmart Radio, internal digital channels, Walmart World and Walmart Marketing. Additional roles including managing executive store visits, celebrity appearances at Home Office and in the field, video production across the U.S., and national telethon logistics.

Managed Walmart's corporate and community scholarship programs. This included developing effective communications strategies for promotion within the Home Office and all U.S. and Puerto Rico stores, Sam's Clubs, DCs and other locations. Effective implementation across internal channels including Walmart TV, Walmart Radio, Walmart World and in-store marketing to drive awareness and participation. Additional responsibilities included support of the Walton Family Foundation scholarship program managed through the Walmart Foundation. Worked closely with team to manage additional company-wide community giving programs - leveraging celebrities and corporate executives.

Engaged local business and elected leaders in issues related to economic development, tourism, small business and membership services. Liaised with state and federal agencies to support community development. Led all Chamber committees including oversight of Leadership Russellville programming.

Executive Leadership

Bachelor'S Degree, Communications