Holly Goethals, Mba Email & Phone Number

Texas, United States

Burlington, Massachusetts, Us

Head of Project Management and Corporate Initiatives for Liquid Sunshine, KDP's internal creative Agency. Oversee team managing delivery of consumer facing brand campaign & content projects and in-market packaging to support all refreshment beverages, coffee pods and Keurig appliances. Continuously improve process, structure and stakeholder partnership across the enterprise.

Burlington, Massachusetts, Us

Burlington, Massachusetts, Us

Burlington, Massachusetts, Us

Richardson, Texas, Us

Fort Worth, Tx, Us

Southlake, Texas, Us

Develop product marketing strategy, budget, messaging and content including videos, white papers, infographics, press releases, executive presentations and solution profiles for airline enterprise operations solutions. Execute digital and print marketing campaigns to drive thought leadership and market acceleration with the outcome of increasing market awareness and sales of new products and innovation. Collaborate across internal departments and gather inputs from customers and market to define business challenges and product positioning as well as value-based messaging. Improve sales enablement materials and training to drive effective executive and manager-level conversations with prospects.

Southlake, Texas, Us

Manage development of content marketing assets including sales collateral, case studies, white papers, solution briefs, data sheets, sales pitch/presentation modules and all other go-to-market sales readiness & enablement materials. Collaborate across the organization and with customers to define market needs and voice-of-the-customer insights to validate solution strategy and positioning. Provide product line support for business strategy messaging and on-going sales support to drive market-led priorities. Convert technical data into key messaging to position and launch products into the market. Support and enable sales by providing segment and buyer definition, positioning and messaging definition, content and training to easily articulate key messages and market problems. Create and manage target segment definition materials for the sales & account management team to use in sales readiness and training activities including personas, market opportunity briefs, buyers definitions, competitive intelligence and battlecards. Generate customer case studies and testimonials.

Southlake, Texas, Us

Responsible for marketing and messaging strategy for Flight Planning and related solutions.Managed relationships with partner software companies.Collaborated across the organization to represent flight solution team in a pilot project introducing a new strategic planning methodology and tracking system.Developed strategy, created content and communications for customer workshops, industry conferences and company conferences.

Southlake, Texas, Us

Market analysis and recommendation to move forward or not with a partially-developed solution. Conducted industry surveys, SWOT analysis, developed options, collaborated with subject matter experts across the company and industry to develop a cohesive understanding of the market problem, opportunity and potential solutions. Presented final recommendation to executive management. Subsequently wrote an article on the subject for Sabre's industry magazine for airline executives, Ascend.

Fort Worth, Tx, Us

Primary responsibilities were to engage with companies with a potential need for MBA consultants and act as an ambassador for the Neeley School of Business and the Neeley&Associates program. Planned and implemented program standards that will lead to successful projects for selected companies and students. Mentored a team of first year MBAs throughout the project timeline, providing resources and guidance as to ensure a high caliber deliverable.

Led a team of industry experts in developing a new sales and business development structure including strategy for pricing, bidding and customer support in retail and commercial segments.

Managed implementations of Microsoft Great Plains Dynamics financial software including data preparation and validation, technical training, process redesign to align with business objectives. Developed customized reports and analytics capabilities to align with business needs. Customized software using VB Script. Provided network, server, database admin and PC support.

Mba, Marketing And Finance

Bs, Accounting