Holly Goldsmith Email & Phone Number

El Segundo, CA

• Art direct, manage, and train core-product team consisting of in-house and freelance designers
• Create, develop, and script dozens of optimized templates for efficient and error-free calendar production
• Develop and implement template schedule, monitor daily design schedules, distribute design assignments, maintain accurate status reports

El Segundo, CA

• Design modern, eye-catching look for covers and interiors of 1000-plus core calendar line, utilizing sophisticated typography and innovative graphics that brand and distinguish BrownTrout products
• Create, develop, and script dozens of optimized templates for efficient and error-free calendar production

• Design and produce publications, books, direct-mail and email-marketing collateral, stationery systems, promotional material, packaging, CDs
• Create new logotypes
• Develop new fonts for consumer retail market.Clients include Becker Professional, Mosby/Elsevier, E! Entertainment, Big Fish Media, Disney English, and several non-profits.

• Created new, contemporary, market appropriate designs for textbook covers and interiors.
• Designed all page spreads, features, tables, graphs, icons, and logos, along with packaging for technology and marketing products.
• Developed accurate electronic template files.
• Collaborated with design and editorial colleagues in concept brainstorming sessions.
• Art directed outside vendors, monitored design development schedules, and maintained accurate status reports.

• Managed and produced textbook programs from manuscript through bound book.
• Laid out pages of text, photos, and art, created charts, graphs, and icons, and refined art.
• Directed production vendors, reviewed pages, and initiated and maintained production schedules.

• Graphic Designer and Typeface Designer/Developer
• Designed stationery systems, promotional material, posters, CDs;
• Created new logotypes
• Developed new fonts for consumer retail market.
• Clients include Disney Corporation, Margo Chase Design, JPMorgan, Universal Studios, FCB, The Coffee Bean and Tea Leaf, ITC, AgfaMonotype, FontHaus, and several independent record labels.

Developed and refined proprietary fonts for Xerox printers