Holly G. Email & Phone Number

New York, NY, US

New York, NY, US

Evolve and expand the layout system used by newsroom editors to program the daily homepage of The New York Times website and app. Help users discover and understand the breadth of content offerings included in a full NYT subscription including News, Cooking, Wirecutter, The Athletic, Audio, and Games.

New York, NY, US

Joined as the 2nd designer on a lean start-up team working within the New York Times to develop a new product for Kids. Collaborated across product, editorial, engineering, and art teams to design new features and improve UI/UX for the Kids Beta iPad app based on user research findings. Work included: Information Architecture, Interaction Design, Content.

Hollydoodle Studio is my personal brand and independent studio practice that includes both client and self-driven projects. I specialize in playful but elegant design+illustration for products and experiences in both digital and physical forms. Past projects have included paper goods like books, invitations, packaging, and zines to digital work including.

New York, New York, US

• Resident kids design expert and Figma nerd for an EdTech startup offering an early learning subscription program for ages 2-8.
• Lead designer on flagship app, Homer Learn & Grow, launched September 2020 on iOS and Android
• Designed foundational UX/UI for our growing multi-subject learning experience
• Key participant in company visual re-brand, bringing brand cohesion across digital experience
• Introduced concept of a design system and built out first iteration for asset and style management
• Design Leader, invested in process improvements and design mentorship

New York, New York, US

Build an elevated, consistent UI design system and establish on-brand design guidelines to support the HOMER product roadmap. Strengthen our brand recognition, and improve user experience across all platforms for both parent and child audiences.Key contributor to the content team’s successful engagement of children, the marketing team’s ability to market.

US

Collaborate with Design, Development, Product, and Research teams to build beautiful, educational apps for children from start to finish.Prepare, edit, implement, and animate artwork for each app. Help define the visual aesthetic, critique art deliveries, edit artwork in-house, and mockup interactions for the Product and Development teams. Problem solve.

US

Work closely with the Head Designer and Production Designer to create new brand materials and bring artwork in the apps to life. Learn how iOS apps are developed in an Agile environment. Observe kid testing, learning best practices for designing digital kids products.

London, London, GB

Redesign monthly print magazine layouts for digital tablet subscription users. Use Adobe DPS tools to prepare Buttons and Multi-state objects for added digital interactivity. Redesigned interactive button styles implemented in the September 2014 issue.

San Francisco, CA, US

iPad and Tablet layout design for the Connective 2.0 (32 stack project)-Design all Horizontal iPad layouts and convert for 7in tablet devices-Prepare buttons and Multi-state objects for interactivity-Animate select illustrated openings-Assist with other design projects as needed (for BizCon 2014 conference)-Update Projects in Wordpress for Amplifi site

New York, US

Assist with design, color correction, image manipulation, text edits, flowing new copy, and creating new grids in the calendar department. Contribute illustrations when needed.

New York, New York, US

Create mock-ups and dummies of current Children’s and YA books for use by sales team. Organize and file books, contracts, and invoices. Assist with flowing cover copy and other design projects as needed.

Work with Producer to illustrate provided ebook manuscripts. Rip Van Winkle reached the MeeGenius weekly Best Seller list, and The Jack O Lantern Ball reached #1 in app sales.

Assisted with edits to client work including: designing Powerpoint and PDF presentations, FSIs, Tear Pads, and posters. Participated in brainstorms for new ad tactics and marketing ideas. Redesigned the creative brief deck and addendum used in-house and distributed to clients. Worked with the intern team on a pro-bono project for Ronald McDonald House St..

Louisville, KY, US

Assisted with promotion and sales of subscriptions and single tickets, including mailings, on-site promotions and more. Learned marketing strategies involving targeted efforts to key constituencies to attract new patrons. Assisted with creation of graphic materials to support the needs of the organization. Learned about layout of ads, programs, displays.

Bfa, Communication Design / Illustration

Study Abroad-Fine Arts; Florence, Italy