Holly H. Email & Phone Number

Seattle, Wa, Us

-Spearhead and execute Veeam's comprehensive backup and recovery software SEO Program and strategy, resulting in a significant increase in organic traffic and visibility.-Orchestrate and supervise the implementation of SEO projects and initiatives, fostering collaboration with cross-functional teams to enhance SEO processes and workflows, ultimately driving efficiency and effectiveness.-Lead and mentor a dynamic SEO team, adeptly assigning tasks, offering guidance, and consistently evaluating team performance to ensure the achievement of key objectives.-Develop, monitor, and meticulously analyze SEO performance metrics, proactively identifying areas for optimization and implementing innovative strategies to augment organic traffic, elevate search engine rankings, and boost conversion rates.-Act as a pivotal liaison, facilitating seamless communication and alignment between the SEO team and various departments and stakeholders across the organization, ensuring that SEO strategies are fully integrated into the overall marketing plan.-Effectively convey SEO strategies, tracked progress, and present comprehensive results to key stakeholders, fostering transparency and alignment with organizational goals.

Englewood, Colorado, Us

-Develop and implement both global and regional digital marketing strategies to increase brand awareness, drive traffic, and generate leads and sales.-Analyze data and KPIs to measure and optimize campaign performance, identify trends, and provide actionable insights to improve ROI.-Lead cross-functional teams in digital initiatives, including creative, content, SEO, PPC, social media, and email marketing.-Facilitate the management of digital marketing software and systems, working closely with key stakeholders to optimize performance and streamline processes. -Partner with other departments to integrate data and insights to drive better decision-making.-Collaborate with other departments to ensure consistency in brand messaging, customer experience, and overall business goals.-Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and share knowledge and insights with the team.-Help to develop and manage the digital marketing budget, ensuring that resources are allocated effectively and efficiently to achieve business goals.-Negotiate contracts and maintain relationships with vendors, agencies, and partners.-Analyze the return on investment (ROI) of digital marketing activities to inform budget decisions and maximize the value of marketing spend.-Oversee strategic development and maintenance of websites, landing pages, and other digital assets.-Ensure compliance with legal, ADA/AODA accessibility, and ethical standards in digital marketing.

Englewood, Colorado, Us

-Lead the development of a comprehensive digital marketing strategy for a new brand, working closely with cross-functional teams to ensure alignment with business goals.-Created and executed a comprehensive content marketing plan that drives brand awareness, establishes thought leadership, and engages target audiences.-Oversaw the selection and management of third-party vendors and tools across multiple areas of digital marketing, including website development, SEO, content creation, and marketing automation.

Englewood, Colorado, Us

-Led a comprehensive rebranding initiative, consolidating seven separate brands into a unified, cohesive brand identity.-Leveraged HIVE project management software to oversee project timelines, budgets, and resources, ensuring timely delivery of high-quality work.-Led the management of key partnerships across multiple areas of digital marketing, including website development, SEO, events, and local optimization, to drive business growth and increase revenue for the rebrand.-Established and directed work streams for comprehensive rebranding initiatives, overseeing all aspects of project planning, execution, and measurement to ensure success.-Supported budget tracking and monitoring for successful brand launch, ensuring the efficient use of resources and adherence to financial goals.-Coordinated project timelines and meeting schedules for complex brand launch initiatives, leveraging project management tools and techniques to optimize team performance and achieve business objectives.-Developed and implemented file organization and sharing protocols to support successful brand launch, ensuring effective collaboration and communication among team members.

Bengaluru, Karnataka, In

-Directed and managed projects related to Ayurveda spa programs, ensuring alignment with business goals and customer needs, and facilitating successful project outcomes.-Provided leadership and guidance in the development and execution of go-to-market plans for new Ayurveda programs, utilizing data and analytics to drive decision-making and optimize program outcomes.-Conducted research and developed innovative content marketing strategies to boost readership, engagement, and organic traffic, while optimizing conversion rates and ROI.-Managed website updates and enhancements, utilizing WordPress to implement front-end changes and coordinating with developers for more complex website updates.-Conducted extensive A/B testing, audits, and heat-mapping to identify optimal approaches for website changes, paid advertisements, social media, and other digital marketing initiatives.-Managed all aspects of Ayurveda program's social media presence, from content ideation and creation to scheduling and distribution across Facebook, Instagram, and Twitter which lead to a high level of audience engagement, increased brand awareness and an increase in social media referrals.-Successfully executed Facebook events, driving high levels of engagement and conversions.-Conduct regular SEO audits and analysis to identify areas for improvement and implement optimizations resulting in 88% increase in website 1st page rankings.-Collaborate with third-party vendors to manage paid advertising campaigns, ensuring timely delivery and optimal campaign performance.-Conduct in-depth competitor and industry analysis to identify link building opportunities, resulting in high-quality backlinks from reputable sources.-Coordinated with designers, copywriters, and developers to create visually appealing and engaging email campaigns that aligned with brand guidelines and increased conversions.

Media, Pennsylvania, Us

-Developed and implemented comprehensive SEO strategies for 130+ clients across various industries, including technical SEO, on-page optimization, link building, and content development.-Managed and mentored a team of 8 SEO professionals, providing guidance and support to ensure high-quality deliverables and client satisfaction.-Led internal initiatives to improve SEO processes and methodologies, resulting in increased efficiency and client satisfaction.-Collaborated with other departments, such as content, paid media, and social, to integrate SEO efforts and maximize the impact of campaigns.-Conducted in-depth SEO audits and competitive analyses, identifying opportunities and making recommendations for improvement.-Kept up-to-date with industry trends and changes in search engine algorithms, and using this knowledge to inform and optimize client strategies.-Monitored and analyzed SEO performance metrics, supporting the team in providing regular reporting and insights to clients and stakeholders.-Worked closely with sales teams to pitch SEO services and develop proposals for prospective clients.-Ensured that all client deliverables and communication met agency standards and aligned with brand guidelines.-Managed client relationships and served as a primary point of contact for SEO-related inquiries and issues.

Sedalia, Mo, Us

-Establish & manage Integrated digital marketing department & services, including all strategies, processes, implementation execution and in depth research and reporting-Managed projects for Digital Marketing, SEO, Website Design & Development, Social Media, Paid Advertising, & Email Marketing-Provided consulting on all digital marketing campaigns for all clients in various industries to determine best services & strategies to achieve digital marketing goals-Implement Strategies for an Integrated Marketing Approach: SEO, increased keyword research & rankings, on page optimization, content development & marketing, social media, backlink profile review, White-Hat backlink building techniques, improving digital footprint, paid advertising, online reputation management, and more-Content Development & Marketing: Provided strategy based on in depth research, managed content calendar for 15 clients, constructed content based on strategy, consisting of blog posts, whitepapers, ebooks, infographics, social media posts and more. Distributed content through appropriate channels to gain exposure and create engagement-Provide clients with monthly in depth reporting of every aspect of their Integrated Digital Marketing campaigns and KPIs, provide consulting each month on reporting and strategy for upcoming month-Manage KinnecTek Event – Monthly networking event for connectors, forward thinkers, entrepreneurs and tech-types-Speak at Marketers Collective- Community event to connect marketing experts and entrepreneurs-Develop partnership with Steamboat Springs Chamber of Commerce to provide digital marketing classes to local businesses -Industries: E-Commerce, Landscaping & Design, Indoor Growing Equipment, Hospitality, Real Estate, Travel, Behavioral Health, and many more

-Created marketing plan based on heavy research, examination and exploration, including consumer report that was compiled based on buying habits of individuals in the Yampa Valley-Compiled and executed SEO strategy. Achieved 46% increase in organic traffic, 69% increase of total amount of keyword’s ranking in the top 100 pages of search results.-Management of 3 websites: Group, Ford & Chrysler. Provide content, design, photography of inventory, SEO and SEM for all 3 websites; Determine opportunities is various areas based on expertise -Social Media Management on all platforms: Grow following, exposure, and engagement -Management of radio ads, newspaper ads, print advertisements, direct mail, email campaigns, event management and more-Build relationship with local businesses to contribute to local growth. Manage sponsorships of local businesses-Provide IT assistance for Dealer Management System, CRM- DealerSocket, CMS- Dealer.com, OEM sites, Office365, lead management, etc-Work with numerous vendors to determine opportunities and areas of success (ie. Aspen Marketing, Dealer.com, Steamboat Pilot, Ford and FMC)

Ocean City, New Jersey, Us

-Manage teams of 3-5 employees for 25-30 clients at any given time; each member responsible for clients content, link building, social media, email, design and/or development of marketing campaigns-Lead Project Manager implementing strategy and plan of action, provide guidance and training to team members-Client focused approach to cultivate and retain customers brand and loyalty-Industries: E-Commerce, Professional Services, Medical/Health, Dealerships, Travel, and more-SEO: Expert in white-hat SEO tactics and consultative on various online marketing techniques-Email Marketing: Managed Email Marketing campaigns for various clients, providing guidance of list segmentation, testing and results-Content Development: Worked closely with our content management team to develop rich optimized content that would increase website traffic and keyword rankings, and provide informative in-depth content to the end user. This included blog posts, ebooks, reports, whitepapers, PowerPoint/Prezi presentations, infographics and more-Paid Advertising: Provide project management and consulting on paid campaigns, strategies and results-Inbound Marketing: Worked with inbound marketing team to establish credibility through back-linking, as well as distributing content through various channels to obtain additional online exposure -Provide strategic in depth analysis of results and KPIs to reflect growth opportunities in digital marketing, ensuring MOM and YOY growth in all digital marketing services

Lakewood, Co, Us

-Lead strategist, managing 3-5 person teams for each client’s account, each member responsible for website development, content creation, optimization, social media, or paid advertising-Managed 30 accounts for competitive businesses to ensure success in their SEO and online marketing -Professional Services: Plastic Surgeons, Ophthalmologists, Cosmetic Dentists, and Lawyers/Attorneys-Advocate for client accounts; liaison between client and all departments in-house-Marketing consultant and the lead go-to person for clients internet marketing strategies, and part of their overall marketing repertoire -Critical in-depth analysis of all clients website statistics, search rankings and performance-Provided recommendations based off performance, competitor analysis, strategic analysis and trends

Bachelor'S, Psychology

Massage Therapy

Ayurveda Health Counselor Certification, Ayurvedic Medicine/Ayurveda