Shaping communications and marketing strategy to grow membership and sponsorship revenue for The Voice of Pharmacy in Georgia.

I'm a freelance writer specializing in blogs and articles containing in-depth research and interviews, with a journalistic style, as well as product reviews and content marketing. Please check out my work and find contact information at hollyhanchey.com.

As a floor plan designer, I work with clients to measure their new spaces, usually downsizing, and decide how much of their furniture will work in the new home. As a team member, I pack, unpack and organize for seniors making the move to a new senior living facility.

Reaching and creating new market segments for the Orchestra, now in its 72nd season, by rebranding the Orchestra through innovative ad placement & design, creative video campaigns, and engaging email marketing communications. Recent accomplishments include: - completed second season in a row with a surplus, exceeding revenue targets- current sales well ahead of budget projections, over delivering on six of last eight concerts- selling an ASO record number of tickets for an orchestral concert at Verizon Wireless Amphitheater (5,100+)- selling out second pops concert of the season two weeks before concert date with <2% cost of sale- planning and executing the ASO Ball and delivering 2x expected revenue - planning subscription renewal campaign with sales director that has outpaced previous year in both total households and revenueCurrent responsibilities include: • Creating branding campaign for orchestra using video on social media platforms • Planning marketing strategy to increase subscribers and single ticket buyers year over year • Managing media budget and negotiating contracts with media outlets, including social media and search campaigns • Expanding email marketing communications to generate revenue • Meeting and exceeding both revenue and attendance targets year over year • Directing creative look for all advertising, marketing, and development collateral • Managing telemarketing and direct mail campaigns

• Re-organized digital media planning and buying group to drive increased ticket sales• Developed new marketing initiatives and re-branding ASO • Updated communications and public relations materials and messaging • Wrote annual brochure and created new marketing messaging

Developed all marketing and public relations communications for domestic extension of AST Suspension, including consulting on marketing plans, ad buys, and RFP responses• Create all public relations and web site materials, including information regarding recent acquisition, for distribution to major automotive racing teams and publications. • Wrote RFP response that landed AST-USA exclusive supplier status with Grand Am Racing for 2011 season

Supervised digital ad product creation and implementation, editorial sponsorship development, and managed CNN.com client marketing extensions and brand strategy. • Led rich media advertising strategy & product development for CNN.com, and collaborated with Strategic Planning on pricing, generating more than $5M in revenue in 2011• Introduced three new custom advertising products to sales team and clients, driving more than $6M in incremental revenue in 2010-2011 • Created sponsorable editorial content consistent with client consumer marketing messaging while maintaining strict CNN Brand standards, increasing digital revenue by +15% each year • Collaborated with CNN.com user experience and design groups on major site redesign, representing CNN Digital Ad Sales interests and industry best practices • Wrote educational sales presentations for site redesign and product launches, and presented to clients alongside CNN Digital Ad Sales team members • Acted as key liaison between CNN Digital Ad sales and CNN Standards & Practices head, negotiating CNN.com advertising rules, regulations and exceptions for clients • Managed vendor contracts, pricing negotiations and relationships for all digital ad product development • Served as CNN Digital Ad Sales representative to key network initiatives and development meetings, including social media best practices and upcoming editorial programming

Managed CNN brand online through sponsorship development and integrated packages, as well as event marketing and hospitality events. Served as a liason between sales and CNN Standards & Practices and Legal. • Developed dynamic editorial content for online, integrated and cross platform sponsorship packages • Supervised execution of sponsored integrated content to ensure sold product is delivered online• Planned, executed and supervised client hospitality events & event teams • Developed strategy with CNN Digital Ad Sales Account Executives to deliver original, creative editorial options developed to meet the needs of clients • Collaborated with Strategic Planning to determine appropriate pricing and discounting based on inventory availability and current market action, and determine pricing based on promotion, availability, and past performance of similar sponsored editorial

Creative director of ad sales sponsorship production materials, including billboards, digital marketing materials, and post-sell video presentations - Developed creative, first to market concepts such as Integrated billboards & Co-branded promotional banners - Produced & developed online marketing/sponsorship strategy - Managed vendor relationships and scouted new production & design talent

Produced raw packages from field tape, working in conjunction with correspondents and field producers.

Served supervising producer, line producer, and segment producer, handling live remotes and guest needs for weekly show, including an Emmy-award winning episode, and supervised post production of weekend edition.

Lead AP for Political Unit based in Atlanta, GA. Responsible for supervising other associate producers, production assistants, and interns, including coordinating assignments and schedules. Acted as support for producers and senior producers in Atlanta and Washington, DC team as well as remote crews across country.

Began career at CNN as a Video Journalist and worked up to Associate Producer in three years