Chief Operating Officer
CurrentAs the COO of Empire Ag, Holly Haralson is at the helm of the company’s operational and strategic initiatives, driving growth and ensuring excellence across all service offerings. Holly plays a pivotal role in empowering farmers and ranchers by providing tailored solutions that elevate their operations and secure their futures.In her role, Holly oversees the development and execution of Empire Ag's diverse programs, including the year-long Empire Ag Elite Mastermind, which offers individualized consulting, group sessions, and continuous education for agricultural professionals. She also spearheads the Empire financial services division, ensuring clients have the tools they need for effective cash flow management, invoice tracking, and bookkeeping.A strong advocate for strategic planning, Holly collaborates with Jonathon Haralson to provide expert consultation services for succession planning, helping clients navigate the complexities of securing their agricultural legacies.Through her leadership and dedication, Holly ensures that Empire Ag continues to foster growth and prosperity within the agricultural community, helping clients build their own empires with confidence and clarity.