With 25+ years of experience as a leader in brand management & merchandising, I have been integral to driving merchandise strategies for eCommerce, Brick & Mortar, Catalog, & Mobile. Through assortment planning, trend identification and brand building I have been able to transform businesses. Leveraging my expertise, I have delivered multi-million dollar growth for multiple best-in-class companies.Some of my key achievements include: ✅Credited as a leader within best-in-class organizations, delivering sales increases, profitability, and a unique shopping experience✅Spearheaded the $85M men and women’s footwear category within 1 year of tenure, then promoted to lead the fastest-growing category, beauty, plus the vintage and luxury lines generating upwards of $155M in sales✅Led 25 merchants and planners to catapult eCommerce growth 12X, from $25M to $300M in women's and men's luxury apparel, shifting the strategy to online with a critical focus on user experience, adding categories, restructuring the apparel division, streamlining inventory and creating synergies between online and pages in mail✅Implemented multi-channel seasonal strategies with the successful launch of 3 products (shapewear, full cup, and maternity), yielding earns of $4M YOY, and resulted in both +10% sales and +8% margin dollar growth✅Leveraged customer marketing data to drive product design, marketing, and promotion strategies, generating customer loyalty to achieve 30% conversion rate improvement in new product launches✅Delivers cultures of inclusivity, performance, and a positive employee experienceI would like to connect with like-minded professionals. Feel free to contact me through this profile if you wish to connect.