In this role, my areas of focus included optimizing the Lincoln brand through the naming rights sponsorship of Lincoln Financial Field, digital, content and social media marketing strategy, delivering business impact through growing and protecting the brand.

In this role, I directed the development & implementation of Corporate Marketing's content and social media solutions. Through working with Lincoln Corporate Marketing and other internal & agency partners, I developed & executed complex content and social media plans, annual goals, & methods for measuring success.

In addition to my duties as the Social Media Manager for UD, it was my responsibility to oversee the udel.edu homepage content strategy targeting key audiences while aligning with university leadership's top priorities. This included working with the digital, content and creative team members within the university's central Office of Communications and Marketing as well as communication professionals across campus to shape multimedia assets and optimize for digital delivery. From story mining to storyboarding, on-site producing and script writing — my mission was to shine a light on the University of Delaware and tell the institution's story with impact.

I led the overall strategy and day-to-day management of the University of Delaware’s brand channels on social media reaching an audience upwards of one million monthly. This included YouTube, Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr.Responsibilities included developing data-driven social media strategies, working across teams to coordinate social campaigns, monitoring relevant social media chatter, advising and assisting with potential public relations issues. I had the opportunity to represent Higher Education on The Conference Board's Social Media Council, researched emerging platforms and advised the Senior Director for Marketing on how to further evaluate or implement at the University, oversaw and developed social media workshops for employees, managed the 100+ students participating in the Social Media Ambassadors program, worked as a crucial member of the crisis management team providing social media support and strategy and serving as an advisor to leadership as well as media relations teams.I was also responsible for overseeing the campus-wide Social Media Group, which consisted of 75+ employees representing the University of Delaware on any social media account.

In this exciting position in an emerging media space, I had the pleasure of developing the curriculum and methodology for the university’s first-ever certified social media marketing strategy course. I co-instructed students in digital storytelling, crisis management and social leverage as well as guided students on best practices using Google+, WordPress, Instagram, Twitter, Vine, Pinterest, Hootsuite and other platforms. My connections within the community helped me secure interviews and guest appearances with national and local influencers including digital strategist Erik Qualman and former Gov. Jack Markell for a Google+ hangout session.For more about the course, follow the link below:

Job responsibilities included the following:• Writing and posting web exclusive content• Managing the publication’s presence in social media communities, including Facebook, Twitter, Instagram and Pinterest. This includes posting content from the website, promoting events and contests and interacting with readers.• Managing the web calendar, including user-submitted events, listings from print, and writing new listings• Moderating comments on website• Editing, Posting to and managing blogs on a variety of schedules• Creating newsletter from contributor-generated blog posts, which includes editing content, sizing images, creating SEO headlines, subheads and metadata• Creating Hot Tickets newsletter from scratch, which includes researching local events, creating calendar events, finding and sizing images, creating SEO headlines and subheads• Generating copy for, updating and uploading business and service geobase listings• Working with art, editorial and sales to execute each department’s web presence on the website • Developing web and social media strategies to increase newsletter and website statistics

Responsibilities included managing audience engagement through use of social media, building relationships with personalities in the community and executing innovative ways to attract readers to both the web and print. I developed and implemented a social media strategy for the newsroom, establishing standards, gathering analytics and marketing content. I worked with senior editors to strengthen content through reader contributions. I connected The News Journal Media Group and the community, and offered consumers a familiar face to interact with as I directed the flow of information. I grew audiences both digitally and in print by encouraging the community to frequently contribute text, video and photographs.I collaborated with all departments of the news organization including sales, marketing, circulation, online and production.

Responsibilities included planning, editing, writing and assigning stories, overseeing layout and design, cover and inside photo shoots, creating eye-catching headlines and writing a bi-monthly lifestyle column. Digital responsibilities included posting content and driving traffic for spark247.com. Past digital responsibilities included writing scripts and acting as on-air talent in weekly webcasts for delawareonline.com and managing all Spark video. Worked closely with the marketing and advertising departments to develop and participate in Spark promotions, championing revenue-generating events such as the annual Spark party, Summer Music Series and leading new business development for Gannett.

Wrote a weekly lifestyle column, cutting edge articles on nightlife and fitness as well as food and concert reviews. Developed and executed entertainment webcasts for delawareonline.com. Executed Spark from prototype phase to launch.