Holly Hooper Email & Phone Number

Brisbane City, Qld, Au

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Phillips Group are a communication, creative and digital firm.We partner with our clients to drive success, protect and grow their reputation and brand, build trust with their stakeholders and create change that matters through strategy, bold ideas and action.I am a Senior Consultant for Government clients working across diverse large-scale projects in the areas of communication, research, corporate affairs and marketing.

Australia

RSL Queensland is the largest ex-service organisation in Queensland, providing practical support, assistance, advice and camaraderie to current and former Australian Defence Force members and their families. I oversaw the end to end delivery of compelling visual content and storytelling to drive engagement across our channels and increase awareness of RSL Queensland and its services. I led and enabled the Communications & Creative team made up of 17 team members across five key… Show more RSL Queensland is the largest ex-service organisation in Queensland, providing practical support, assistance, advice and camaraderie to current and former Australian Defence Force members and their families. I oversaw the end to end delivery of compelling visual content and storytelling to drive engagement across our channels and increase awareness of RSL Queensland and its services. I led and enabled the Communications & Creative team made up of 17 team members across five key areas; creative, digital channels (web and social), media & corporate communications, production and editorial. The team operates like an in-house agency producing high quality internal and external work. Show less

Brisbane, Queensland, Australia

The QBCC supports the growing Queensland community by providing information, advice and regulation to ensure the maintenance of proper building standards and remedies for defective building work.I led and enabled the Customer and Communications division (3 direct reports, 70 in business unit), covering the Communication, Contact Centre and Education & Engagement teams, providing coaching and leadership.I was responsible for the end to end strategic planning and implementation of… Show more The QBCC supports the growing Queensland community by providing information, advice and regulation to ensure the maintenance of proper building standards and remedies for defective building work.I led and enabled the Customer and Communications division (3 direct reports, 70 in business unit), covering the Communication, Contact Centre and Education & Engagement teams, providing coaching and leadership.I was responsible for the end to end strategic planning and implementation of all internal and external communication, education and engagement activities and management of the Contact Centre for the QBCC. Show less

Brisbane, Australia

Transit Systems is an international public transport provider, part of ASX listed marine tourism company, SeaLink Travel Group.I was responsible for developing the overarching strategic marketing and communication strategies nationally to build reputation, win contracts, improve customer experience, drive adoption and increase patronage. I worked with a geographically dispersed team of marketing and communication professionals to manage external communications, brand and… Show more Transit Systems is an international public transport provider, part of ASX listed marine tourism company, SeaLink Travel Group.I was responsible for developing the overarching strategic marketing and communication strategies nationally to build reputation, win contracts, improve customer experience, drive adoption and increase patronage. I worked with a geographically dispersed team of marketing and communication professionals to manage external communications, brand and reputation to, always with a focus on safety and customer experience. Highlights include;- Led the international communications workstream for the communications strategy, for the $635 million acquisition of Transit Systems by SeaLink Travel Group in Jan 2020, resulting in a seamless distribution internally and externally and positive media coverage internationally.- Grew TS LinkedIn followers by 316% (2017-2020) with more engaging content and targeted ads.- Led the sponsorship partnership for the Carols by Candlelight (Adelaide) in 2019 and 2020 as naming rights sponsor. Delivered engaging digital signage, onsite activation, tvc's, social, and PR, creating a seamless event, and promoting and encouraging PT and building reputation in a key region. Achieved $500K in PR value, a 501% ROI, and 20,000 attendees on ground (2019) and 502% ROI and over 770 attendees at pop up events (2020, due to COVID).- Led corporate reputation project to define and build the brand. Delivered associated key positioning elements; Vision, Mission, brand guidelines, new website, refreshed logo, templates, tender documentation, writing style guide and corporate video. 100% tender success rate achieved since then.- Established customer service and CSR corporate approaches - Launched BRIDJ, a demand responsive technology (app) to the Australian market, developing an identity for the product, launch and digital strategy to drive awareness, education and acquisition, achieving 8000 downloads in 6 weeks. Show less

Brisbane, Australia

As Account Director I provided advice and support to Daymark clients specialising in marketing, communication, brand, digital and customer experience strategy.Working with clients in the Agriculture, Transport and Education industries.

Melbourne Area, Australia

Responsible for driving the strategic marketing communication initiatives delivered holistically across the multiple and varied MAB brands and new businesses.Worked closely with a team of Project Marketing Managers to oversee the development and execution of marketing strategies across residential, masterplanned communities, business parks and commercial developments. Implemented a number of significant enhancements to the marketing strategy to improve customer communications… Show more Responsible for driving the strategic marketing communication initiatives delivered holistically across the multiple and varied MAB brands and new businesses.Worked closely with a team of Project Marketing Managers to oversee the development and execution of marketing strategies across residential, masterplanned communities, business parks and commercial developments. Implemented a number of significant enhancements to the marketing strategy to improve customer communications and digital marketing. Led a customer research project across the group that drove the development of MAB's first Customer Experience Strategy and the subsequent implementation of Marketing Cloud and customer journeys, changing the way we communicated with our customers and reducing the costs of our current systems.Achieved sales targets for the growing Merrifield development of 110% within the first eight months of the year. Tripled the database and reduced cost per lead by 32% and increased leads by 33%.Delivered a brand and reputation enhancing public relations and content strategy, building LinkedIn followers and achieving in excess of $700k in publicity for the Merrifield Business Park Launch.Custodian of the MAB corporate identity and developing associated guidelines, publications, video and stakeholder communications.Preparation of COO and tender presentations, case studies, briefs and tender documentsMaintaining cross-functional support and collaboration with business units and key advisor to the Executive Team on marketing communication matters.Managed team workflow, capacity and individual development of team members Overall responsibility for the MAB digital strategy, marketing automation, customer experience strategy and CSR direction. Show less

Responsible for corporate external marketing and internal communications strategy across 10 business units (rail, light rail, ferry and bus) and reaching 5000 staff, throughout Australia and New ZealandDirected annual internal campaign strategy and change campaigns covering safety, values, EAP, staff giving, engagement survey and corporate responsibilityManaged and maintained the intranet as well as led plans for improvementManagement and improvement of the entire… Show more Responsible for corporate external marketing and internal communications strategy across 10 business units (rail, light rail, ferry and bus) and reaching 5000 staff, throughout Australia and New ZealandDirected annual internal campaign strategy and change campaigns covering safety, values, EAP, staff giving, engagement survey and corporate responsibilityManaged and maintained the intranet as well as led plans for improvementManagement and improvement of the entire digital strategy (web, social media, media monitoring, eDM)Custodian of the Transdev brand and associated guidelinesDeveloped effective working relationships with a large number of internal and external stakeholders, including daily support and advice to a large team of marketing professionals (12), business units, as well as the head office Executive Team.Delivery of all corporate collateral - corporate annual report, capability statement, case studies and newsletters Stakeholder and community engagement plans and initiativesResponsible for CR, encompassing the staff giving program and nurturing relationships with charity partners and annual Transdev campaignManagement of one direct report – Communications and Marketing Assistant Show less

Melbourne, Australia

Led corporate internal communications and external marketing across 10 business units throughout Australia and New ZealandExecuted CEO presentations and staff engagement strategyAssisted Corporate Affairs Director in stakeholder survey project and reputation management strategies Communication material to promote the employee engagement survey in partnership with HRAdvisor to the business on customer experience solutions, delivering a comprehensive employee… Show more Led corporate internal communications and external marketing across 10 business units throughout Australia and New ZealandExecuted CEO presentations and staff engagement strategyAssisted Corporate Affairs Director in stakeholder survey project and reputation management strategies Communication material to promote the employee engagement survey in partnership with HRAdvisor to the business on customer experience solutions, delivering a comprehensive employee training program and initiatives for 5000 staffPart of the Customer Experience ForumManagement of all digital and social implementationEstablished the corporate responsibility strategy, including the review, development and implementationResponsible for the staff giving program and nurturing relationships with charity partnersManagement of one direct report – Communications and Marketing Assistant Show less

Melbourne, Australia

• Responsible for marketing strategy development and delivery for 5 development and 10 resale retirement villages across VIC and SA to build enquiry and sales• Coordinated and implemented effective on site events to drive enquiry • Maximized and developed databases for each site • Website management• Managed relationship with PR agency and creative agency to build local PR• Campaign measurement and reporting for all campaigns• Constant liaison with sales and development… Show more • Responsible for marketing strategy development and delivery for 5 development and 10 resale retirement villages across VIC and SA to build enquiry and sales• Coordinated and implemented effective on site events to drive enquiry • Maximized and developed databases for each site • Website management• Managed relationship with PR agency and creative agency to build local PR• Campaign measurement and reporting for all campaigns• Constant liaison with sales and development teams to reach sales targets and develop campaigns to generate leads Show less

Responsible for internal and external marketing strategies, customer experience and tourism opportunities for the Brisbane CityCats and Ferries.• Creation and implementation of all internal and external communication strategies and campaigns• Management of all customer experience elements including – mystery traveller program, customer service staff recruitment, customer comments and commendations, management of the customer service office and staff, development and training of the… Show more Responsible for internal and external marketing strategies, customer experience and tourism opportunities for the Brisbane CityCats and Ferries.• Creation and implementation of all internal and external communication strategies and campaigns• Management of all customer experience elements including – mystery traveller program, customer service staff recruitment, customer comments and commendations, management of the customer service office and staff, development and training of the Courtesy Crew (roving customer service team) and training of all staff in customer service - supporting the 5.6 million customer base a year• Management and collation of staff satisfaction surveys and results• Media event management and branding in partnership with Brisbane City Council• Responsible for all tourism promotional elements • Management and development of all wharf and vessel signage • Management of all printed and online communication material; websites, timetables and brochures• Building relationships with key personnel at Brisbane City Council, the river community and staff Show less

Brisbane, Australia

I re-joined Retail First after a year overseas as Marketing Manager of Cannon Hill. Later moving to Mt Gravatt Plaza and Fairfield Gardens and then Stafford City Shopping Centre.- working with retailers, community, management and owners- website development & maintenance- community relations and customer service- focus around local area marketing - annual marketing budgets and plans- dealing with external design agencies, mail houses and various contractors

London, United Kingdom

Campaign development for a suite of three direct mail categories for the online John Lewis business; Waitrose Wine DirectHampers & GiftsDOT.COM guide

Retail First is the managing agent for 19 Shopping Centres within Queensland.Marketing Manager for 6 shopping centres in Brisbane over the space of 7 years.- working with retailers, community, management and owners- website development & maintenance- annual marketing budgets and plans- dealing with external design agencies, mail houses and various contractors

Bachelor Of Commerce - Bcom, Major In Marketing

Cerificate In Digital Marketing, Distinction

Comprehensive 6 month online course covering all facets of digital communication and marketing. Units of work include, Digital Marketing.

Indigenous Competency Training

Activities and Societies: Three workshop sessions and online training components completed.