Ensure consistency across team, products, and platforms through content management and editing/proofreading. Research, develop, assign, and edit original content for print and online materials to advance school and university initiatives. Identify content gaps and determine appropriate methods for closing them. Plan, assign, develop, and publish internal and external communications in collaboration with graphic designer, event director, and executive leadership.

Assist with original content strategies and compose a variety of professional communications supporting five key areas within the School of Public Health-Bloomington (SPH-B): 1) Deans’ communications and speech writing for senior leadership; 2) the Assistant Dean of Operations; 3) Alumni engagement; 4) Fundraising and stewardship initiatives; and 5) Marketing materials for student recruitment, student engagement, web content, emails, digital ads, landing pages, blog posts, print publications, event communications, newsletters, and more. Develop effective storytelling approaches in crafting compelling data-driven, action-oriented messaging and content. Collaborate with designers, developers, videographers, photographers, and editors in project creation and delivery. Help establish and nurture relationships with key stakeholders and potential donors.

Collaborated with designers, marketing staff, and software developers to create text for user interface (UI), email campaigns, website redesign, print/web collateral, and technical documentation such as release notes. Shepherded text throughout development process (from concept to execution), seeking expert input along the way while maintaining brand voice and technical specifications.

Conceptualized, developed, wrote, and edited content for print and digital communications. Edited technical and marketing documents to ensure consistency with IU brand and Strategic Communications voice. Collaborated with campus partners—including Admissions, Scholarships, Financial Aid, Enrollment Management, University Division, and various administrative committees—to present accurate procedural and curricular information for current and prospective students.

Planned and implemented on-air marketing efforts for at least four annual fundraising campaigns. Wrote text for brochures, mailing inserts, emails, on-screen messages, web pages, donor recognition letters, and program guides. Maintained donor records; responded to donor inquiries; supervised all phases of direct-mail efforts.