Creative writing services, brand development strategies and creative business mentoring for solopreneurs bringing their purpose-led businesses to life.I would love to help you with:Creative Writing and Copywriting ServicesBrand Writing and Messaging DevelopmentOnline Presence DevelopmentWebsite Copy and MicrocopySocial Media and Content StrategyBrand Persona and Archetype DiscoveryOne on One Consulting and Mentorshipaitch.co.za

*Aitch Communication became Aitch Create in 2020.Be bold. Be genuine. Be particular. Be intentional.This is the ethos of artful + thoughtful communication.aitch is a creative communications consultancy. We create well-crafted and atmospheric campaigns for lifestyle, entertainment and event brands in South Africa. We offer a suite of creative and digital marketing services with a hands-on and experiential approach. We love to collaborate, get conceptual and partner with creative businesses.From concept to creation, we combine words and visuals, compelling narrative and dynamic strategy to drive exposure, word-of-mouth and brand awareness. Our communication style is considered, authentic and atmospheric – captivating storytelling is at the heart of everything we do.Services:Writing ServicesDigital CommunicationsContent CreationPublic RelationsBrand ArchitectureEvent MarketingEvent Project ManagementSocial Media ConsultingClients include/have included:Festivals and Events:Wolfkop WeekenderThe Gin And Tonic FestivalBazique FestivalAlcazar New Year's EveEndless Daze FestivalNoble Vice Wine & Culinary EventThe Okavango Delta Music FestivalOtherness EventsVenues and Property:Woodstock QuarterWonderland ClubCape Town ClubJackal & HideRetail and Ecommerce:East Haus FurnitureDoorbell DeliMaison HeroineEspadrilUllman KiteboardingGin Brands:Bloedlemoen GinSugarbird GinSix Dogs DistilleryThe General's GinAgency and Business:Maxaxion - Mobile Media Sales HouseAdjoin Media - Private Audience MarketplaceKagiso Media - Broadcasting/Publishing HouseSaatchi & SaatchiMobile Marketing AssociationDigicel Jamaica - Mobile Service ProviderClients based in:Cape TownBerlinBotswanaJamaicaJohannesburgLondonStockholmItalyaitch.co.za

My creative writing and copywriting journey started with writing stories - and even a school play - as a young one fascinated with words. I fell into music writing during college, and went on to gain experience as a music journalist in the magazine publishing realm, developing my editorial style and long-form, article and interview writing.As the online world seeped into our new way of being, I set up and ran blogs at the time of their arrival to the web, and launched brand pages on social media, where I set off strongly in the direction of digital copywriting and content creation. Time in agencies developed my short copy and PR-writing styles before I went solo to start aitch.I've been devoted to reading and observing how words dance across pages for as long as I can remember, and this ever guides my love of wordplay and creative writing.

*Otherness was acquired by new ownership in September 2023.Otherness began as a creative side venture, using a culmination of mine and my business partners knowledge, experience and passion for the event industry to create something unique for the private event space. We wanted to create the kind of cosy spaces we liked to experience - at the time, not commonly found at these types of events. A space that invited togetherness and deeper connection beyond the usual bar, dance floor and dining areas.The creative aspects of the business were two fold - the design of the soft furnishings and the curation of the inventory and setup kits. Tapping into trends to create in-demand thematic setups that were easily interchangeable and customisable to a clients preferred colour palette, look and feel.The second creative aspect was building the brand and communicating our offering alongside the inventory of decor for hire. Designing the logo and website and other collateral, developing the social pages and content, and ongoing communication strategy with signature personality and polished communication style.I looked after creative direction, brand development, marketing communications, business strategy and creative curation of the inventory, among the many moving parts of running an event decor company. We were thrilled by an opportunity to exit and handover to new ownership in 2023. The new owners plan to grow the business into a full time operation.>>Otherness creates spaces for togetherness with curated decor collections and ready-to-host kits. We design for the moment where setting, gathering and atmosphere come together in a sweet-spot of suspended reverie.Services:Event decor sourcing and curationLow lounge & chill space designCreative event space designCreative event consultationFull event coordinationHiring professional event suppliersProject management and logistics

Freelancing contract with MullenLowe Creative Agency as Digital Team Lead. My role included; hiring to build out the new digital team, establishing internal systems and processes, developing the digital toolkit, steering the team day-to-day, project managing campaigns, and crafting content strategies and digital campaigns for:- Amazon Prime Video launch in South Africa: @primevideoza #escapewithprimevideo- Snell portfolio of spirit brands: Russian Bear Vodka, Firstwatch Whisky, Wellington VO Brandy, Stretton's Gin & Woodstock Gin- Spekko Rice and KWV Classic Collections Wines

*Exited the festival as a partner and shareholder in 2020.Aitch looked after marketing and communications for the budding festival from its second iteration and, with the team, grew the brand into one the most wonderful boutique electronic music festivals in the country. Over the course of 7 years, I worked on promoting and selling out 18 festivals and several brand partnership events.My work included digital strategy, campaign management, content marketing, public relations, social media and website management, email marketing, sponsor and brand partner management and additional project management activities for the three annual festival properties; Lilo River Flow, Cooked Sister and Power Flower Picnic.

Aitch looked after marketing and communications for The Gin & Tonic Festival from one of its earliest iterations as SA’s first (niche) craft gin festival and was part of the team developing the festival property into the highly curated (now, mass consumer) event it has become, selling out their twice annual events in Johannesburg and Cape Town.With my team, we managed the social pages, built and managed the website, implemented the digital marketing and PR campaigns, as well as strategic mailer communications for each event, working closely with some 50+ partner gin and tonic brands over the duration of our time working on the festival.We also conceptulised multiple brand and content shoots for local and international brands such as Bloedlemoen Gin, The Generals Gin, Brooklyn Gin and Aviation Gin; and produced the live event photography and live social media from the events to ensure the action at the festival was the buzz of the day online.Earned my gin-drinking stripes, you could say. ;) An all-round incredible project to be part of.

3 Month consulting project working alongside Saatchi’s Strategic team to up-skill, resource and educate the new social media division, and develop the processes and approaches behind the social media and digital content offering, assisting with work on clients such as Engen, Rhodes Foods and Mondelez.

Amplicon was the PR Division of Fox P2 Advertising Agency. I worked on digital account management for wine brands La Motte, Leopards Leap, Roodeberg and KWV Classic Collection. Digital PR for Eminem’s Rapture Tour to South Africa produced by Showtime Management. Part of the team launching Ultra Music Festival in South Africa. Digital consulting to winemaker Hein Koegelenberg on his heinonwine.com blog and social media presence.

*Started the Social Media division within the Digital team in 2011.The role encompassed digital copywriting, content creation and curation, social media strategy and content marketing, digital campaign and community management, digital PR and online reputation management. Working on brands such as Windhoek Beer, Bushmills Whisky, Oceana Brands (Lucky Star and Lucky Pet), Omo (Ooh eh eh!), Design Indaba, Mentholatum (Soft Lips, Oxy, Deep Heat), Hyundai, Sanlam and Mediclinic.

Was a features writer and regular contributor for the international online music magazine and portal at the height of its time, interviewing headline electronic music artists and label owners, and writing in-depth feature articles to coincide with album drops, label news and event season promotion.

Independent writing and public relations work within the music industry.Content writing, copywriting and sub-editingMusic and event PR and promotionDigital and social media marketing Artist social media management and strategyTour management, artist and media liaisonClients include: Goldfish Live (South Africa/London) USM Records (South Africa), Excuse The Mess (London), Party Sleep Repeat (London), Double Trouble Productions (London), Rhythmatic (London), Kitchen Party (London), Pure Pacha (London), Mr Spencer (South Africa), Muse Magazine (South Africa) and various local and international electronic music artists.

Redline is the PR division of the global FCB creative communications agency network. I worked on PR account and campaign management on The Body Shop, Clicks, Musica, Rhodes Food Group and Paul Cluver Wines.

Wrote weekly blog articles for Defected’s website news page, posts featuring London-based nightlife and Defected music news.

*The agency has since rebranded to THG Studio.Did a stint as Front of House Manager for Brandhouse Strategic Brand Agency based in Notting Hill, which worked on brand development, strategy and creative for brands such as Galaxy Chocolate, Bacardi Rum, Kellogg’s and Grolsch.Ate plenty chocolate (to test the packaging), ooh’ed and aah’ed at the creative work, answered the phone, booked flights and cabs for the execs, and got to see Paris Hilton on a shopping spree in the boutiques of Notting Hill with a hoard of paparazzi on her tail.

Was part of a largely South African ex-pat team selling dj equipment through tele- and online sales. Decks.co.uk was the UK's largest DJ Equipment Retailer, the business has since rebranded to Djkit.co.uk.