Client experience includes Shiseido (Issey Miyake + Narciso Rodriguez), toty by Sofia Vergara, Dermalogica, Rael, OLLY, NuFACE, ALASTIN Skincare, CLIO Snacks, MOB Beauty, Jaclyn Cosmetics, CALIROSA Tequila, MAM Baby, HOMER Learning, HFC, Januu and The Little Market.

Brand experience includes: Mary Kay, Elizabeth Arden, Sunday Riley, Kitsch, Bespoke Surgical, Peepers Readers, Cellairis, Seedling, Mr. Bones Pumpkin Patch, Hush & Hush, Collective Laboratories and more.

Responsible for running and growing a number of consumer and corporate accounts. This included delivering highly proactive, reactive and responsive account management service to deliver meaningful results to clients, through a strategic mixture of media relations, content marketing, social media and influencer engagement.I also worked closely with the senior account team on strategy and planning for both existing clients and new business opportunities. Accounts: TAG Heuer, TOMS, New Balance, neoSKiN Clinics, Harbour Town Shopping Center, Pental, Nuttelex, OfficeMax, Playtex, Interactive, Who’s Your?, BPM, Tilley Soaps, SPT Football, Grace Papers among others.Key skills and responsibilities:• Drafting media materials including media releases, pitches, bylines, case studies, advertorials, media and interview briefing notes, backgrounders, boilerplates, media lists, fact sheets, key messages documents • Content development on behalf of Mkt. and clients including website copy, corporate communications, marketing collateral, blog posts and eDM copy • Social media community management and content development• Key point of contact with clients providing counsel and regular status updates including frequent WIP meetings • Liaising with consumer, trade and business press to drive targeted, strategic coverage 
• Manage and implement influencer and celebrity engagement programs• Coordinate and facilitate photo opportunities, live TV filming, and media interviews and press tours• Management and training of junior team members, including recruiting for Mkt.’s intern program• Coordinate and manage events, including blogger events, media launch events, consumer events and store or new product launches• Provide evaluation and regular reporting for clients against set KPIs and media results• Developing cost estimates and managing budget trackers 
• New business development, including presenting alongside senior team

Held position of Marketing Executive at Westfield Plenty Valley, responsible for a diverse range of marketing activities across multiple categories, including retail and digital marketing and activations. Main responsibilities included digital and social media marketing strategy and execution, PR planning and briefing, event planning and management of over 100 events across multiple consumer categories, and managing retailer, customer & community relations. Other key tasks included backend website management and web content creation including consumer-facing articles and eDM content, as well as digital strategy reporting against key KPIs. Alongside my direct report, I assisted in development and implementation of full-year marketing plan across core categories of seasonal fashion, fresh food, Christmas and school holiday program, as well as being responsible in aspects of budget management and P&L forecasting. • Awarded the Westfield Alpha Crucis Award for Best Channel Initiative Q3

Assisting Director of Belle Weddings, Michelle Panton, on a casual basis with event management including industry expos and private wedding events.

Staff writer for online women's online magazine The Peach, producing 4-6 online articles per month on a variety of first person perspective articles. With a secondary role of PR and marketing consultant, I had an integral role creating the PR and social media strategy leading up to the website's launch date. Successfully built audience and social media following before their closure in 2013.

- Providing excellent customer service for Australian fashion label, Zimmermann- Consistently exceed personal sales targets, on average 20%- Stock management, styling and visual merchandising responsibilites

- As Editor of the Beauty department, coordinate, edit and contribute online content including product and salon reviews, interviews and personal reflection- Management of social media channels and competitions- Creation of media kits and press releases- Attend beauty functions on behalf of Onya Magazine

- Promoted to full times sales professional after intake as a Christmas casual at Chadstone retail store- Provided excellent luxury customer service with a full understanding of client expectations- Exceeded sales targets and had a loyal customer base- Luxury brand representation through excellent presentation and brand/product knowledge

- Creating and maintaining current media contact list database while growing editorial relationships with both online and print journalists- Writing press releases and organising media kits for print and online fashion publishers- Social media strategy creation and management for multiple clients across all majorchannels- Back-end website maintenance, copywriting for website and e-newsletter and email database management

- Junior communications and PR tasks, press releases and editorial pitching- Content creation for blog posts, bylines, client websites and e-newsletters- Social media strategy development, implementation and community management- Digital marketing and direct marketing coordination

Completed several work experience weeks at ACP Magazines andIndependent Digital Media Company. I worked on Cosmopolitan, OK! Magazine,Take5, NW and PRIMPED.com.au