Holly Gray Email & Phone Number

Bethesda, Md, Us

Serves on the US/CA field marketing leadership team, responsible for influencing portfolio marketing strategies and performance across paid, owned, and earned channels for over 150 premium managed and franchise hotels, while mentoring and developing property marketing associates.• Created tools and resources to empower a team of property marketers in implementing revenue-generating initiatives through digital and social media, website merchandising, global brand integration and local partnerships.• Co-led a continent-wide workstream that delivered tools and resources to all properties to help drive Marriott Bonvoy enrollments.• Drove the creation of destination positioning for two priority markets (Seattle & San Francisco) which provided cohesive cross-brand messaging and programming to all hotels through a comprehensive toolkit.• Developed four destination co-op digital advertising campaigns and a national ski co-op campaign to drive awareness, consideration and digital traffic for hotels resulting in 2x industry benchmarks in CTR and impressions.• Consulted on hotel paid media plans to optimize channel marketing spend, aligning with company strategy, which resulted in a reduction of OTA spend-to-recommend by 20 points and drove a 27% increase in YoY Direct revenue.• Achieved 94% participation in Demand Gen offers across the region which led to an 80% increase in total demand generation revenue YoY.• Recommended property staffing guidelines or new marketing hires, enhancing team capabilities and success rates.

Seattle, Washington, Us

Responsible for building and executing the commercial marketing strategy for a digital health startup. Joined company during first year of commercially viable product offering and helped grow business to over 300 commercial clients and $20M+ in ARR. Led the development of all sales enablement materials and sales pitch presentations, evolved messaging, executed B2B events and conferences, built nurture email and digital advertising campaigns, supported RFP content and led affiliate strategy & execution. Worked with key partnerships (health plans, point solutions, brokers/consultants) to establish programs that drove awareness and sales with new and existing clients.

Seattle, Washington, Us

Renton, Wa, Us

Responsible for all marketing strategies and initiatives to support the Western Washington region ($2.5B in annual revenue). Led a team of 7 marketing professionals and managed a multi-million budget.• Developed integrated engagement strategies across paid, owned and earned media channels to support business goals and marketing and communication initiatives.• Delivered innovative campaigns that built audience awareness, created preference and generated demand for Providence/Swedish services, products and facilities. Facilitated increased brand awareness through effective messaging and market positioning. Successes include developing a multi-faceted awareness campaign for the Swedish Cancer Institute that increased preference by 4 basis points.

Seattle, Wa, Us

Led all marketing aspects of co-branded partnership program with key business partners (Spotify, Lyft, NYT.com, Chase, Marriott and Visa).• Built cross-functional marketing programs and promotions to provide added value to Starbucks customers while driving key activation initiatives for business partners. Successes included executing a Spotify/Starbucks co-branded promotion, which drove the highest number of Spotify premium account activations ever experienced during a 10 day period.• Developed cross-functional relationships with Digital Marketing, Promotions, Public Affairs, Entertainment & Customer Loyalty to develop initiatives to meet business objectives and contract commitments.

Seattle, Wa, Us

Led all marketing, category management, innovation and digital efforts to support the $430MM US foodservice business, representing multiple brands (Starbucks, SBC, TI, Tazo, Fontana), and included managing B2B agency, a team of 17 employees and a $5.0MM marketing budget.• Directed the development and execution of successful co-branded marketing partnership launches and programs with key business partners (Alaska Airlines, Starwood Resorts, Marriott Resorts, UW), which included a successful launch of the business partnership with Delta Airlines which generated 53MM impressions and 498 media placements.• Created and executed an annual promotional calendar for B2B customers which included consumer facing marketing materials, operator sell-in and education materials and commercializing key featured products.• Actively managed all B2B product categories which included overall portfolio management and P&L responsibility - monthly scorecards, SKU rationalization, packaging, industry trends, new product innovation, development & commercialization. Successes included the development of the Tazo Iced Tea Concentrates product which was picked up by over 1,100 accounts and delivered an incremental $1.0MM in revenue.• Led overall development of a new digital roadmap for the B2B channel which included an online operator website experience, digital communication, segmentation & operator training.

Seattle, Wa, Us

Responsible for all Starbucks marketing activity across 57 countries (outside of the US/CAN). Led a team of 5 employees locally.• Developed the annual seasonal promotions calendar to meet the needs of diverse, local markets and created marketing plans and promotional materials to build brand awareness and drive trial. • Led the expansion of the Starbucks Card & Loyalty program which included launching Card in five international markets and expanding My Starbucks Rewards to four markets. Results included a 48% increase YOY in Card loads, a 36% increase YOY in percent of tender and a 198% increase in global card orders.• Managed the ongoing growth and development of the Starbucks brand overseas through brand training materials and brand tools as well as built the overall marketing capabilities of global teams.

Seattle, Wa, Us

Managed all Starbucks marketing and product management activity within Australia market. Led a team of 4 employees. • Established and drove overall marketing strategies to increase brand acceptance, drive traffic to store locations and build customer loyalty and brand preference through seasonal promotions and experiential programming. • Actively managed all product categories for the market which included P&L responsibility and strategy development to improve margins, manage on-hand inventory, identify innovation opportunities and strengthen customer acceptance of product offerings through local relevancy. Key successes included a sustained 10% improvement in margin across the fresh food category.• Responsible for local PR & communications activity which included agency management and serving as the company spokesperson for the Australian market.

Seattle, Wa, Us

Led all field marketing activity across the NW region (eight state territory). Managed a remote team of 15 employees and a $6.0MM annual budget.• Drove all facets of marketing efforts which included PR, event sponsorships, advertising, media relations, community relations, new market/store openings & agency management. Created local go-to-market strategies to enhance company-wide initiatives and promotional programs.• Led the development and implementation of the Starbucks Neighborhood Parks program in Seattle - a program that donated back $1.0MM to neighborhood parks and improved Starbucks awareness as a "benevolent, local company" by 9 basis points. • Worked cross-functionally with the operations team, real estate development team and food & product management teams to ensure programs were executed flawlessly across the region.

Seattle, Wa, Us

Seattle, Wa, Us

Basking Ridge, Nj, Us

Basking Ridge, Nj, Us

Basking Ridge, Nj, Us

Bachelor Of Arts, Political Science & Communications

Certificate, Integrated Marketing Communications