Holly Gray Email and Phone Number
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Holly Gray personal email
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I have extensive experience in global retail marketing, agency management, and both B2C and B2B marketing strategy development. I excel at creating strong cross-functional relationships and am known for uniting diverse groups. I have developed and managed large teams, driving business performance through creative programming and initiatives. My career has given me the opportunity to build brands and businesses both domestically and internationally.I am recognized for strategic leadership, building strong relationships with internal teams and customers, and achieving superior business results with a commitment to excellence. My key strengths include:- Customer Engagement: Developed campaigns with key business customers to drive consumer behavior and loyalty. Created unique promotional campaigns to increase product usage and overall business performance.- Branding and Positioning: Created new positioning for destination markets and product lines. Led training on brand positioning and expression across multiple countries.- Team Management and Development: Led and inspired teams ranging from 3 to 18 people. Motivated by helping individuals achieve their full potential in the workplace.- Profit and Revenue Growth: Built annual marketing plans to achieve key business performance metrics and budgets. Managed P&Ls for product lines and multi-million dollar marketing budgets. Directed cost control exercises to ensure efficient budget spending.Additional Expertise Areas:- Strategic Marketing- Budget & Cost Control- Campaign Management- Collaborative Relationship Building- Data Analysis & Reporting
Marriott International
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Area Director Of Field MarketingMarriott International Apr 2023 - PresentBethesda, Md, UsServes on the US/CA field marketing leadership team, responsible for influencing portfolio marketing strategies and performance across paid, owned, and earned channels for over 150 premium managed and franchise hotels, while mentoring and developing property marketing associates.• Created tools and resources to empower a team of property marketers in implementing revenue-generating initiatives through digital and social media, website merchandising, global brand integration and local partnerships.• Co-led a continent-wide workstream that delivered tools and resources to all properties to help drive Marriott Bonvoy enrollments.• Drove the creation of destination positioning for two priority markets (Seattle & San Francisco) which provided cohesive cross-brand messaging and programming to all hotels through a comprehensive toolkit.• Developed four destination co-op digital advertising campaigns and a national ski co-op campaign to drive awareness, consideration and digital traffic for hotels resulting in 2x industry benchmarks in CTR and impressions.• Consulted on hotel paid media plans to optimize channel marketing spend, aligning with company strategy, which resulted in a reduction of OTA spend-to-recommend by 20 points and drove a 27% increase in YoY Direct revenue.• Achieved 94% participation in Demand Gen offers across the region which led to an 80% increase in total demand generation revenue YoY.• Recommended property staffing guidelines or new marketing hires, enhancing team capabilities and success rates.
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Senior Director, Partner Marketing98Point6 Inc. Mar 2022 - Jul 2022Seattle, Washington, UsResponsible for building and executing the commercial marketing strategy for a digital health startup. Joined company during first year of commercially viable product offering and helped grow business to over 300 commercial clients and $20M+ in ARR. Led the development of all sales enablement materials and sales pitch presentations, evolved messaging, executed B2B events and conferences, built nurture email and digital advertising campaigns, supported RFP content and led affiliate strategy & execution. Worked with key partnerships (health plans, point solutions, brokers/consultants) to establish programs that drove awareness and sales with new and existing clients. -
Director, Partner Marketing98Point6 Inc. 2018 - May 2022Seattle, Washington, Us
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Senior Director, Brand MarketingProvidence Health & Services 2016 - 2017Renton, Wa, UsResponsible for all marketing strategies and initiatives to support the Western Washington region ($2.5B in annual revenue). Led a team of 7 marketing professionals and managed a multi-million budget.• Developed integrated engagement strategies across paid, owned and earned media channels to support business goals and marketing and communication initiatives.• Delivered innovative campaigns that built audience awareness, created preference and generated demand for Providence/Swedish services, products and facilities. Facilitated increased brand awareness through effective messaging and market positioning. Successes include developing a multi-faceted awareness campaign for the Swedish Cancer Institute that increased preference by 4 basis points. -
Director, Co-Branded Partnerships, Global Digital MarketingStarbucks 2016 - 2016Seattle, Wa, UsLed all marketing aspects of co-branded partnership program with key business partners (Spotify, Lyft, NYT.com, Chase, Marriott and Visa).• Built cross-functional marketing programs and promotions to provide added value to Starbucks customers while driving key activation initiatives for business partners. Successes included executing a Spotify/Starbucks co-branded promotion, which drove the highest number of Spotify premium account activations ever experienced during a 10 day period.• Developed cross-functional relationships with Digital Marketing, Promotions, Public Affairs, Entertainment & Customer Loyalty to develop initiatives to meet business objectives and contract commitments. -
Director, Brand Management - FoodserviceStarbucks 2012 - 2016Seattle, Wa, UsLed all marketing, category management, innovation and digital efforts to support the $430MM US foodservice business, representing multiple brands (Starbucks, SBC, TI, Tazo, Fontana), and included managing B2B agency, a team of 17 employees and a $5.0MM marketing budget.• Directed the development and execution of successful co-branded marketing partnership launches and programs with key business partners (Alaska Airlines, Starwood Resorts, Marriott Resorts, UW), which included a successful launch of the business partnership with Delta Airlines which generated 53MM impressions and 498 media placements.• Created and executed an annual promotional calendar for B2B customers which included consumer facing marketing materials, operator sell-in and education materials and commercializing key featured products.• Actively managed all B2B product categories which included overall portfolio management and P&L responsibility - monthly scorecards, SKU rationalization, packaging, industry trends, new product innovation, development & commercialization. Successes included the development of the Tazo Iced Tea Concentrates product which was picked up by over 1,100 accounts and delivered an incremental $1.0MM in revenue.• Led overall development of a new digital roadmap for the B2B channel which included an online operator website experience, digital communication, segmentation & operator training.
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Director, International MarketingStarbucks 2008 - 2012Seattle, Wa, UsResponsible for all Starbucks marketing activity across 57 countries (outside of the US/CAN). Led a team of 5 employees locally.• Developed the annual seasonal promotions calendar to meet the needs of diverse, local markets and created marketing plans and promotional materials to build brand awareness and drive trial. • Led the expansion of the Starbucks Card & Loyalty program which included launching Card in five international markets and expanding My Starbucks Rewards to four markets. Results included a 48% increase YOY in Card loads, a 36% increase YOY in percent of tender and a 198% increase in global card orders.• Managed the ongoing growth and development of the Starbucks brand overseas through brand training materials and brand tools as well as built the overall marketing capabilities of global teams.
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Director, Marketing & CategoryStarbucks 2006 - 2008Seattle, Wa, UsManaged all Starbucks marketing and product management activity within Australia market. Led a team of 4 employees. • Established and drove overall marketing strategies to increase brand acceptance, drive traffic to store locations and build customer loyalty and brand preference through seasonal promotions and experiential programming. • Actively managed all product categories for the market which included P&L responsibility and strategy development to improve margins, manage on-hand inventory, identify innovation opportunities and strengthen customer acceptance of product offerings through local relevancy. Key successes included a sustained 10% improvement in margin across the fresh food category.• Responsible for local PR & communications activity which included agency management and serving as the company spokesperson for the Australian market.
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Director, Marketing - Nw RegionStarbucks 2003 - 2006Seattle, Wa, UsLed all field marketing activity across the NW region (eight state territory). Managed a remote team of 15 employees and a $6.0MM annual budget.• Drove all facets of marketing efforts which included PR, event sponsorships, advertising, media relations, community relations, new market/store openings & agency management. Created local go-to-market strategies to enhance company-wide initiatives and promotional programs.• Led the development and implementation of the Starbucks Neighborhood Parks program in Seattle - a program that donated back $1.0MM to neighborhood parks and improved Starbucks awareness as a "benevolent, local company" by 9 basis points. • Worked cross-functionally with the operations team, real estate development team and food & product management teams to ensure programs were executed flawlessly across the region.
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Sr. Marketing Integration ManagerStarbucks 2002 - 2003Seattle, Wa, Us
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Marketing ManagerStarbucks 1999 - 2002Seattle, Wa, Us
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Manager, Promotions & PartnershipsVerizon Wireless 1996 - 1999Basking Ridge, Nj, Us -
Specialist, Event MarketingVerizon Wireless 1994 - 1996Basking Ridge, Nj, Us
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Specialist, Customer CareVerizon Wireless 1991 - 1994Basking Ridge, Nj, Us
Holly Gray Skills
Holly Gray Education Details
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University Of WashingtonPolitical Science & Communications -
University Of WashingtonIntegrated Marketing Communications
Frequently Asked Questions about Holly Gray
What company does Holly Gray work for?
Holly Gray works for Marriott International
What is Holly Gray's role at the current company?
Holly Gray's current role is Director | Strategic Marketing | Branding & Positioning | Campaign Management | Team Leadership.
What is Holly Gray's email address?
Holly Gray's email address is hg****@****cks.com
What is Holly Gray's direct phone number?
Holly Gray's direct phone number is +161087*****
What schools did Holly Gray attend?
Holly Gray attended University Of Washington, University Of Washington.
What skills is Holly Gray known for?
Holly Gray has skills like Marketing, Retail, Brand Management, Merchandising, Marketing Strategy, Marketing Communications, Integrated Marketing, Brand Development, Product Marketing, Advertising, Marketing Management, Strategic Planning.
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