Holly K. Christopherson Email & Phone Number

Madison, Wi, Us

Madison, Wi, Us

Lead initiative in support of number two strategic priority, to transform lead to bind experience for prospects and agency business owners. Improve quote and bind rates by 40% resulting in capture of nearly $60M in value

Madison, Wi, Us

Marketing partner embedded with Business Development unit leading brand extension from strategy through execution. • Recruited by former business partner to join new pilot team• Concepted and stood up Hedge by American Family Insurance brand extension and go-to-market strategy• Managed execution through corporate stakeholders and external vendors and agencies• Launched e-commerce website• Moved from pilot to scale and exceeded first-year growth targets

Madison, Wi, Us

• Selected to participate in first cohort of Aspiring Leaders development program. Qualified in top 10% of nearly 500 applicants• Developed data-informed brand ambassador strategy aligned with near-term (3-5 years) business goals. Delivered to and approved by CMO. • Operationalized brand ambassador portfolio through auditing, developing clear and detailed documentation, standard work for assessing new brand ambassadors, memorabilia inventory management, and reporting

Madison, Wi, Us

• Consulted sales leadership on marketing trends and lead generation diversity to optimize customer mix through driving awareness, acquisition, and retention efforts • Aligned enterprise, regional, state and independent agent objectives and deliver marketing strategies which can be executed in a resource-efficient manner• Through empathetic listening, ideated, created, and delivered solutions to address agent and field sales leadership pain points• Developed and activated marketing activity guide to support creation of local plans by simplifying the agent marketing channel through: -Customization to agents’ specific goals and objectives -Offering a one-stop-shop of supporting resources

Beaver Dam, Wi, Us

Led the Marketing and Development team to deliver growth across the health system through marketing, public relations, sponsorships, business-to-business, and fund development efforts.• Set marketing strategy and oversaw creation and delivery of marketing, communications and public relations plans for over 20 clinical and retail service lines• Improved department productivity and work quality through deployment of new tools, technology, processes, and restructure of roles and responsibilities • Developed sponsorship strategy to ensure funds support initiatives aligned to mission and vision and ensure proportional spend across service area• Drove market research efforts to support rebranding effort• Initiated social, mobile, and digital marketing efforts including website redesign and virtual tour video

Stamford, Connecticut, Us

Responsible for building and leading a team focused on local marketing initiatives across a diverse geographic footprint. • Drove an eight percent increase in seasonal customers at universities through guerilla marketing and experiential events• Developed strategy, business and marketing plans to demonstrate Charter as the superior choice in locally competitive markets leading to a five percent growth in new customers • Negotiated strategic sponsorships in support of business goals

Stamford, Connecticut, Us

Recruited by leadership to join a newly formed team focused on creating scalable, repeatable processes for new technology deployments. • Owned end-to-end management of new customer facing technology pilot. Performed market research, developed business and marketing plan, led cross functional team and oversaw day-to-day activities.• Project lead on first phase of nation-wide video product upgrade. Developed and documented business rules, go-to-market plan, operational processes and led cross functional execution team.

Stamford, Connecticut, Us

Led all aspects of programming strategy for Charter’s Western Operating Group consisting of 2.6 million customers including asset maximization, meeting contractual requirements and managing expense budget. •Integrated and brought new territories into product compliance within twelve months•Developed compliance tracking tools and created resources to improve communication•Created new internal process to expedite corporate approvals for desired product changes

Stamford, Connecticut, Us

Promoted to lead day-to-day product management and team for all residential lines of business (video, high-speed Internet, and telephone) for Charter's Central Division consisting of 2 million subscribers (40% of Charter's customer base).•Nominated and selected as one of Charter's first participants in the Women in Cable Telecommunications (WICT) Rising Leaders Program•Conceptualized, designed and launched a new digital programming tier to meet customer demand and support business objectives•Planned and executed all aspects of 2006/2007 rate adjustment process which impacted 1.3 million customers while improving year-over-year customer retention•Through proper planning, launched new product offering within 48 hours of signed contract

Stamford, Connecticut, Us

Promoted to new role to innovate and execute revenue and expense reduction opportunities. •Maximized revenue opportunities and created a more customer-friendly approach to price adjustments and product changes through a redesign of the process. Received Charter Champion of Achievement award for this accomplishment. Recognized as a best practice and implemented company-wide in 2007.•Redesigned customer equipment inventory status system for customer care, simplifying process for agents and resulting in lower average handle times.•Reduced annual expense by over $200,000 through a revision of the required Federal Communications Commission (FCC) notification process. •Initiated revenue assurance project which increased monthly recurring revenue and resulted in greater product consistency. Project then executed across all systems within company. •Led video and high-speed Internet product launches and maintenance for 2 million customers (1.2 million subscribers before restructuring).

Stamford, Connecticut, Us

Drove new product roll-outs and project management of required customer communications. Included cross functional management of engineering, IT/billing, legal and customer care operations teams.

Stamford, Connecticut, Us

Examined and approved all requested programming changes for contractual compliance impacting 500,000 customers in over 700 communities. Included reconciling over $10 million dollars in launch credits.

Stamford, Connecticut, Us

Led cross-functional communication with billing, customer care and technical groups to ensure product performance. Created and implemented pay-per-view coupon distribution and tracking system.

Stamford, Connecticut, Us

Managed inventory and internal distribution of marketing and consumer collateral materials. Coordinated and placed advertising for television, radio, newspaper and other media.

Mba

Certificate, Mobile Marketing

Certificate, Social Media Marketing

Bachelor Of Science (B.S.), Radio/Tv/Film Production - Business Minor

Associate, General

Education record

Sustainable Enterprise Management (Acceptecd)

Product Marketing Certified: Leadership, Product Marketing, Core, Masters, Leadership