Holly Strauss Email and Phone Number
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I am an experienced team leader working strategically with affiliate partnerships, programmatic yield, product and editorial teams to oversee the launch, optimization, and analysis of performance marketing campaigns to drive profitable traffic, previously for premium publishing brands including: Good Housekeeping, Cosmopolitan, Men's Health, Women's Health, Elle, Harper's Bazaar, Esquire, and more. Responsible for identifying and exploring new revenue opportunities in order to hit monthly and yearly goals, leveraging data to drive decisions.In 2022 I was one of 57 honorees across Hearst globally to receive a Spotlight Award for outstanding contributions made to the business. Recipients took especially innovative approaches to work, shown ingenuity in problem-solving, demonstrated noteworthy commitment to the organization, achieved operational efficiencies and delivered strong results.
Hearst Magazines
View- Website:
- hearst.com/magazines
- Employees:
- 7510
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Director, Performance MarketingHearst MagazinesNew York, Ny, Us
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Head Of Paid MediaBrainjolt Media May 2024 - PresentPasadena, Ca, Us -
Senior Director, Performance MarketingHearst Magazines Jan 2024 - May 2024New York, Ny, Us
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Director, Performance MarketingHearst Magazines Feb 2022 - Jan 2024New York, Ny, Us• Monitor, analyze, and optimize spending strategy across native and social platforms to support Programmatic and Affiliate revenue growth.• Lead efforts for new strategic partnerships.• Manage cross-functional relationships across Editorial, Product, Yield, Commerce, and Data Science teams.• Lead a team while fostering development, ensuring engagement, and executing on company strategies.• Provide input into investment and resourcing decisions.
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Associate Director, Performance MarketingHearst Magazines Dec 2020 - Feb 2022New York, Ny, Us• Responsible for the development of innovative solutions for programmatic and affiliate revenue growth through performance marketing campaigns• Analyze large data sets to identify performance opportunities on existing campaigns and develop new buying strategies to test.• Own monthly revenue goals for new and existing platforms• Liaise with the product, analytics, yield, and editorial teams on the execution of performance marketing strategies.• Communicate and report performance and growth with company stakeholders• Develop and maintain relationships with content distribution platforms, taking part in beta tests and providing feedback on new platform tools for publishers
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Senior Manager, Audience DevelopmentHearst Magazines Nov 2019 - Dec 2020New York, Ny, Us
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Manager, Audience DevelopmentHearst Magazines Nov 2018 - Nov 2019New York, Ny, Us
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Associate Manager, Paid Social & Branded ContentHearst Magazines Feb 2018 - Nov 2018New York, Ny, Us• Managed performance marketing strategy and execution of co-branded partnerships for the entire Hearst Magazines portfolio including Cosmopolitan, Men's Health, Women's Health, Elle, Harper's Bazaar, Good Housekeeping, Esquire, Car and Driver, and more.• Daily responsibilities included pre-sale client communication and media planning, branded content media buying execution and post-sale reporting • Collaborated with account management, editorial, and creative teams to develop bespoke activations and recommendations for each client• Attended internal and external client pre-sale calls to advise on social and creative strategy • Executed continuous internal educational initiatives around new and top-selling social ad products, ensuring complete understanding of best use cases and associated KPIs• Manage relationships with content distribution platforms
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Social Media ManagerDigital Trends Aug 2015 - Feb 2018Portland, Or, Us• Oversaw organic and paid social strategy for all sites in the digitaltrends.com portfolio, with a focus on growing their overall social impact, reporting to the VP of Strategy• Planned social-first content around major product launches and consumer tech events, optimizing assets for traffic and engagement• Developed live and editorial social video strategy, ensuring DT was an early adopter of Facebook Live• Worked with the Director of Integrated Marketing to plan and implement paid campaigns for branded content. • Assigned daily tasks and responsibilities to Social Media Coordinators.• Advised the Digital Trends en Español's Social Media Manager to ensure both brands' voice and strategies aligned.• Was the resident social media expert, staying ahead of trends in social media tools and strategy. -
Social Media ManagerThe Manual Aug 2015 - Feb 2018Portland, Or, Us• Developed the overall strategy for all social platforms, identifying opportunities, and misses. • Assigned daily tasks and responsibilities to the Social Media Coordinator.• Worked with the editorial team to develop content calendar around holidays, pop-culture events, and major consumer events.• Created social-first video, quote, and image-based content with the design team to develop audiences and amplify editorial pieces.• Planned and managed Facebook live videos, promotions, and content syndication calendar with partner brands.• Was the resident social media expert, staying ahead of trends in social media tools and strategy.
Holly Strauss Skills
Holly Strauss Education Details
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Oregon State UniversityDigital Communication And Media/Multimedia -
University Of OregonLiberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about Holly Strauss
What company does Holly Strauss work for?
Holly Strauss works for Hearst Magazines
What is Holly Strauss's role at the current company?
Holly Strauss's current role is Director, Performance Marketing.
What is Holly Strauss's email address?
Holly Strauss's email address is ho****@****ual.com
What is Holly Strauss's direct phone number?
Holly Strauss's direct phone number is +150334*****
What schools did Holly Strauss attend?
Holly Strauss attended Oregon State University, University Of Oregon.
What skills is Holly Strauss known for?
Holly Strauss has skills like Social Media, Social Networking, Customer Service, Social Media Marketing, Marketing, Facebook, Adobe Creative Suite, Digital Media, Marketing Strategy, Media Production, Sales, News Writing.
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